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Work Background
adidasMarketing manager adidas
Sep. 2022Zagreb, Croatia · Hybrid
adidasMarketing Manager Reebok Balkans
Sep. 2021 - Aug. 2022ZagrebManaging marketing activities for the brand Reebok in Balkan region
Providing a strong digital marketing focus on all marketing campaigns
Creating and executing a strategy for building the network of new media channels
adidasBrand Activation Manager
Apr. 2018 - Aug. 2021Zagreb, remotelyResponsibility: Developing brand marketing strategy across the channels and markets
Managing people across markets and remotely
Neuromarketing World Forum 2018Program Committee
Jun. 2017 - Mar. 2018SingaporeA proud Program Committee in 2018 who helped NWF on:
Selecting key speakers for the Global neuromarketing forum in 2018
Selecting the theme of the conference
adidasBrand Act Manager Reebok Croatia, Slovenia, distributors Balkans
Aug. 2014 - Mar. 2018ZagrebDeveloping and managing the execution of bi-yearly 360 Communication Plan, execution of ATL and development of all consumer facing activations with a strategy based on conversion and brand building depending on the channel.
Providing a strong digital marketing focus on all marketing campaigns; 1) overall media planning, channel mix and optimization 2) social media and community management; 3) digital content, including branded content videos; 4) digital media, including social influencers; 5) online advertising.
Managing marketing budgets; OPEX and CAPEX. Managing of the Account Marketing team to design and implement Shelf strategies for key product categories within Key Accounts and Fashion oriented stores.
Production, team and budget management of consumer sport events.
Creating and executing a strategy for building the network of Brand ambassadors and participating business partners in the fitness industry.
Managing, coaching and developing a marketing team and constantly evolving the team’s roles and capabilities to ensure that the company’s goals are met.
adidasBrand Activation Specialist Reebok Croatia, Slovenia
Jul. 2012 - Aug. 2014ZagrebTrade marketing, retail marketing and brand marketing activities for 2 markets
Execution of ATL and development of all consumer facing activations
Leading media planning with media agency
Management of the Account Marketing / Retail team to design and implement Shelf strategies for key product categories
Indian embassy ZagrebProject Manager
Aug. 2010 - Jul. 2012I worked for Indian Embassy for 2 years covering:
MICE activities for Indian Embassy in Croatia;
Connecting Croatian automobile, textile, film and tourism industry with Indian
adidasCustomer Service Rep. adidas and Reebok
Jul. 2010 - Jun. 2012ZagrebManaging Customer Service across 4 countries, for both brands
Reporting (Orderbook management, delivery plans, backlogs)
Creating and supervising market prices for 2 markets
Primary contact with vendors and SCM to ensure timely supply of planned goods to fulfill customer demands
Taking and processing orders, forms, applications and requests, customer's claims and returns
TDR d.o.o. - a member of British American Tobacco GroupTrade Marketing Representative
Jan. 2008 - Dec. 2010I moved to TDR (part of Adris Group) from FMCG industry to gain some new skills in marketing area in "hidden communication". Within my role I:
- Supervised promotional activities, monitored promotional shares, tracked performance of marketing contracts
Worked on loyalty partnership programs for B2B customers in 4 regions
Supported product managers in producing BTL marketing materials
AgrokorCommercial and Trade Representative (FMCG)
Jan. 2006 - Dec. 2008Sales representative for small and medium enterprises
Responsible for sales within small and mid market accounts in West region
Negotiating seasonal terms and conditions with customers, achieving pre– and re-order targets for selected range
Implementing trade marketing actions across the region
Developing a network of trade marketing loyalty program
KD Group d.d.Financial Associate in Brokerage
Jan. 2004 - Dec. 2006My job included:
Brokerage in buying shares;
Managing product database – collecting information about investors
Analyzing data, preparing reports for Group portfolio
Customer care for all brokerage inquires
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