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Work Background
AppleWeb Content Editor
Jun. 2022Austin, Texas, United States
SupernaturalSenior Copywriter
Mar. 2022 - Jun. 2022
Georgia-Pacific LLCInteractive Copywriter
Sep. 2021 - Mar. 2022Atlanta, Georgia, United States• Developed story-driven communication strategies such as VF website redesign which drove 20% increase in customer engagement
• Created persuasive and engaging marketing copy, creative strategy and campaign concepts for B2C brand websites, e-mails, banner ads, social media, e-commerce product pages (including SEO, HTML), blog content and videos • Collaborated with brand equity team members to clarify brand messaging strategy, identifying inconsistencies and rebranding where necessary
• Administered A/B copy testing to drive higher incremental conversion rates
• Redesigned landing pages and blog pages, helping to build product story and engagement
Delta Air LinesDigital Copywriter
Jan. 2021 - Sep. 2021Atlanta, Georgia, United States• Developed social, email, and web copy as well as banner ads, scripts, and employee communications • Managed copy for “SEA for Yourself” campaign, increasing ticket sales in SEA hub and doubling email click-thru rate, generating $26K in revenue • Onboarded and trained contract copywriters
MondoInteractive Email Copywriter | In-House Creative Agency
Apr. 2019 - Mar. 2021Greater Atlanta Area• Expanded email subscriber list from 1.7M to 4.7M for all Georgia-Pacific CPG brands • Streamlined creative workflow for new and improved email program
ComcastSr. Content Specialist, Sales Communications
Jan. 2019 - Apr. 2019Greater Atlanta Area
The Home DepotContent Strategist / SEO Content Editor
Aug. 2018 - Dec. 2018Greater Atlanta Area• Created over 80 how-to guides to be shared on Home Depot website, generating over 10M views
• Developed SEO-driven marketing content including over 900 informational videos, reaching 448K subscribers and resulting in 19% growth and $12.4B in marketing-driven sales
• Led external agency partners including writers, editors, and SEO specialists • Managed quality assurance of all guides, including directed content pieces
Bennett Family of CompaniesContent Marketing Manager
Apr. 2018 - Jul. 2018McDonough, GA
Neu Neu Media Contributing Editor
Jan. 2018 - Oct. 2020
Written Works HouseFounder & Executive Editor
Oct. 2017 - Mar. 2024Greater Atlanta Area
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