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Work Background
LifeWave CorporateGlobal Vice President of Marketing
Jan. 2023Provo, Utah, United StatesLead LifeWave’s major marketing initiatives.
LifeWave CorporateHead Of Global Marketing
Jun. 2022 - Jan. 2023Provo, Utah, United StatesLed the global marketing team at LifeWave, focused on strengthening the LifeWave brand, marketing strategy, and growing the business. Responsible for product marketing, digital marketing, social media, e-commerce forward facing website content, and communications.
LifeWave CorporateSr. Director of Global Product Marketing
Mar. 2022 - Jun. 2022Provo, Utah, United StatesLead product marketing strategy globally.
Plexus WorldwideSenior Director, Product Management & Marketing
May. 2021 - Mar. 2022Scottsdale, Arizona, United StatesLead the global product management and marketing strategy for Plexus. Drive the development of new product, improvement of current product, and the discontinuation of old product. Lead the launch, branding, storytelling, and marketing of all products. Responsible for the health and growth of all product categories in terms of margin, revenue, and scrap management.
Plexus WorldwideDirector Of Product Management & Marketing
Apr. 2019 - May. 2021Scottsdale, ArizonaLead the product management and marketing strategy for the gut health, general nutrition, and skincare categories. Drive the development of new product, improvement of current product, and the discontinuation of old product. Lead the launch, branding, storytelling, and marketing of the above categories. Responsible for the health and growth of the above categories in terms of margin, revenue, and scrap management.
Scentsy, Inc. (Corporate Office)Category Manager
Jul. 2017 - Apr. 2019Meridian, IdahoLead the product strategy and marketing direction for the scent, essential oils, body, clean and laundry categories. Drive the development of new product, improvement of current product, and the discontinuation of old product. Own product marketing direction and positioning of the products. Responsible for the health and growth of the above categories in terms of margin, revenue, and scrap management.
Melaleuca:The Wellness CompanyCategory Marketing Manager
Aug. 2016 - Jul. 2017Pocatello, Idaho AreaDrive the growth of Melaleuca's sports nutrition, weight management, healthy snacking, and hot beverage segments. Lead cross-functional teams including purchasing, forecasting, research and development, accounting, creative agencies, and sales to drive innovation and growth across a wide portfolio of brands and products. Define new innovations across stakeholder groups to vet, evaluate and prioritize ideas to develop breakthrough products. Oversee all stages of the product lifecycle.
Melaleuca:The Wellness CompanyBrand Manager
Oct. 2015 - Aug. 2016Pocatello, Idaho AreaManage Melaleuca's sports nutrition, weight management, healthy snacking, and hot beverage categories.
RS&IDirector of Marketing
Sep. 2013 - Sep. 2015Pocatello, Idaho AreaLead the development and execution of RS&I’s Marketing, Digital Marketing, and Communication strategies. Responsible for the staffing, development, and employee management of the Marketing and Communication departments. Oversee five-million-dollar budget. Member of the management team. • Implemented marketing strategies and tactics resulting in a 200% increase in inbound leads.
• Introduced the first company digital marketing strategy driving SEO, customer experience, and online conversion rates.
• Directed the development and launch of RS&I’s new customer facing website in less than six months.
Melaleuca:The Wellness CompanyInternational Marketing Manager
Jul. 2013 - Sep. 2013Pocatello, Idaho AreaGuide global marketing strategy in Europe, Korea, Japan, Australia, and new markets. Manage a team of salaried employees. Lead cross-functional teams on country and product launches. Guide international marketing strategy by coordinating with international country marketing managers.
Melaleuca:The Wellness CompanyMarketing Operations Manager
Aug. 2012 - Jul. 2013Pocatello, Idaho AreaDevelop and maintain marketing strategies to meet agreed company objectives. Evaluate customer research, market conditions, and competitor data and implement strategic marketing solutions as needed. Research and implement industry best practices. Analyze potential strategic research partner relationships and manage current research partner relationships. Research, launch and manage new products. • Led the development, launch, and promotion of a weight loss program and supporting material.
• Coordinated the transition of 22 web product detail pages to new, improved, and interactive pages.
Melaleuca:The Wellness CompanySales and Market Development Manager
Mar. 2011 - Aug. 2012Lead business to customer email and text communications. Work in coordination with the Director of Sales Communications on video projects, website innovations, and new services. Assist the President of the company in an administrative function. Complete special customer retention projects as assigned by the President. Oversee all customer recognition. Manage a team of managers. • Increased email open rate from 32% to 39% resulting in millions of additional opens annually.
• Helped manage the design and implementation of a Microsoft SharePoint social media platform for over 10,000 customers.
• Earned email optimization certification from Marketing Experiments.
• Earned landing page optimization certification from Marketing Experiments.
Melaleuca:The Wellness CompanyMarketing Analyst
Jul. 2009 - Mar. 2011Manage and grow premium skin care and hair care businesses. Plan and execute promotions. Research markets and manage product creation and innovation from concept to shelf. Understand and help to manage inventories, turns and scrap. • Led the development and launch of 37 hair care products resulting in an increase in revenue of 3 million dollars annually.
• Led the development, launch and promotion of 3 premium skin care products.
• Managed transition to new box material resulting in $500,000 annual savings.
• Managed inventory and scrap reduction initiatives during major brand transition resulting in over $500,000 in scrap reduction.
Melaleuca:The Wellness CompanyCustomer Care Supervisor/Manager
Mar. 2006 - Jul. 2009Develop and train dual shift customer care associates and supervisor teams totaling over 200 employees. Coordinate managerial task forces throughout the customer care department. Oversee budget forecasting for various call center improvement activities. Facilitate interaction between human resources and customer care department in relation to employee disciplinary actions as well as employee concerns. Defuse escalating customer complaints by analyzing situations and applying policy and making judgment calls. • Orchestrated the creation of, and recruitment and training of top associates for, a team specializing in customer problem resolution. • Implemented newly developed protocol and training which led to a 10% of call center productivity overall. • Helped orchestrate supervisor movements resulting in over $100,000 a year savings for company.
• Proposed a flattening in reporting structure which saved the company over $70,000 dollars in salaries a year.
• Created certification process for associates then worked with management to implement throughout the department.
Melaleuca:The Wellness CompanyCustomer Service Team Leader/Supervisor
Nov. 2005 - Mar. 2006
JH MediaVideographer/Editor
Jun. 2001 - Aug. 2005Film, produce and edit videos and music. Produce corporate training and public relations videos. Film and edit plays and dance recitals. Designed DVD covers using Adobe Photoshop and InDesign. Learn and be proficient in Final Cut Pro editing program. • Filmed public relations video for Pearl House. • Filmed and helped edit public relations videos for the Boy Scouts of America in Idaho Falls.
KIFI - TVStudio Operations
Jun. 2000 - Jul. 2001Operate and understand cameras, teleprompter and audio equipment. Work well under stress. Direct camera changes and audio cues to news anchors as a floor director. Film reports as a news photographer.
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