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Work Background
Studio20Chief Operating Officer
Oct. 2023Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Bio Harvest Sdn BhdMarketing Manager
Sep. 2021 - Apr. 2022Selangor, MalaysiaLed a passionate cross-functioning team of Marketing, e-Commerce, and Design personnel. Implemented digital strategies which included influencer marketing, increasing brand awareness and driving 32% YoY online (B2C) sales growth.
Bio Harvest Sdn BhdChief Marketing Officer
Jan. 2021 - Oct. 2023Selangor, MalaysiaAs a versatile leader in a Commercial role, I drove sales (B2B & B2C), brand marketing, design, and export initiatives. Implemented impactful business strategies, resulting in 26% YoY profit growth and revenue expansion in a competitive market. Orchestrated successful 360° marketing campaigns and go-to-market strategies.
Bio Harvest Sdn BhdAssistant Marketing Manager
Jan. 2021 - Sep. 2021Selangor, Malaysia
Global Oriental BerhadRetail and F&B Marketing
Aug. 2018 - Dec. 2020Kuala Lumpur, Federal Territory of Kuala Lumpur, MalaysiaDevised comprehensive marketing strategies for 18 retail and F&B brands, enhancing brand visibility and customer engagement in my first retail role. Collaborated with Pavilion REIT and WCT Malls to drive footfall and boost retail sales through impactful events and partnerships. Orchestrated successful end-to-end launch of 4 F&B brands, from concept to execution.
LI TV ASIAMarketing and Integration
Apr. 2015 - Sep. 2016Executed successful digital and on-ground promotional strategies, as well as program launches which include roadshows and events. Assisted with implementation of integrated client campaigns, collaborating with JNTO, Tokyo Metro, HKTB, and Tourism Australia. Drove brand visibility and engagement through innovative proposals and designed a comprehensive sales kit.
lim.edna@gmail.comIntegration Campaign Strategist
Oct. 2013 - Dec. 2014Kuala Lumpur, MalaysiaThis is a intermediary role that bridges the gap between the Sales and Content/Creative Department, otherwise known as an Account Manager in a creative agency. What sets this role apart is that Astro Digital Publications was a media owner and the Integration department plays a large role in proposing cross-collaborative creative campaigns (with other media assets), and pitching to clients with Sales,
and once approved, to executing campaigns. I managed key accounts (Carlsberg, Standard Chartered, Watsons, Tune Talk, Chevrolet) and spearheaded the execution of revenue-generating signature events for Astro's titles. Created integrated creative solutions leveraging Astro's diverse brands and platforms, generating new revenue streams. Oversaw media & event strategies, budgets, timelines, and resource allocation.
Aloft Kuala Lumpur SentralVenue Events Manager
Jan. 2013 - Jan. 2013Kuala Lumpur, Malaysia
Livescape GroupAccount Executive
Jan. 2012 - Dec. 2012
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