lim.edna@gmail.comIntegration Campaign Strategist
Oct. 2013 - Dec. 2014Kuala Lumpur, MalaysiaThis is a intermediary role that bridges the gap between the Sales and Content/Creative Department, otherwise known as an Account Manager in a creative agency. What sets this role apart is that Astro Digital Publications was a media owner and the Integration department plays a large role in proposing cross-collaborative creative campaigns (with other media assets), and pitching to clients with Sales,
and once approved, to executing campaigns. I managed key accounts (Carlsberg, Standard Chartered, Watsons, Tune Talk, Chevrolet) and spearheaded the execution of revenue-generating signature events for Astro's titles. Created integrated creative solutions leveraging Astro's diverse brands and platforms, generating new revenue streams. Oversaw media & event strategies, budgets, timelines, and resource allocation.