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Work Background
KristiAndrus.comChief Executive Officer
Jan. 2021Colorado, United StatesAs Founder & CEO of a coaching practice and content marketing business, Kristi designs and delivers compelling multi-media content for executive and entrepreneurial communities. As a trusted advisor and strategic guide, she helps women make the most of their lives and careers. As a creative problem-solver and bold advocate, she helps companies hold on to female talent and grow their pipeline for future women leaders.
LUXICoach.comCoach & Writer
Jan. 2018 - Jan. 2021ColoradoAs a blogger, author, keynote speaker, and event planner, Kristi uses storytelling and branding to engage and grow audiences to accomplish marketing communications goals, influence experiential engagement, and build credibility as a thought leader. She contributes to more than 20 publications, including Medium, The Startup, News Break, Thrive Global, and Women 2.0.
HBODirector, Domestic Network Distribution
Feb. 2003 - Sep. 2016New York, New YorkStarted as a brand rep, advanced into management, 13 years directing a billion-dollar key account, multi-million-dollar budget, and team of nearly 20 direct reports. Developed and negotiated affiliate deals and acquisition and retention campaigns to grow more than 10 million subscribers. World-class branding, client management, leadership, and proven, consultative sales growth strategies.
All Pro Sports & Entertainment, Inc.Player Appearances Manager
Jan. 2002 - Jan. 2003Denver, ColoradoNegotiated and facilitated professional athlete player appearances at corporate and press events nationwide.
The Bonham GroupClient Project Manager
Aug. 1999 - Dec. 2002Denver, ColoradoKey negotiator, helped secure Suzuki's precedent-setting "Presenting Level Sponsorship" of the Heisman Trophy, with national collegiate mobile marketing tour. Consulted on FedEx's sponsorships of the Orange Bowl and FedEx Field. Evaluated naming rights and maximized sports and entertainment portfolios.
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