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Work Background
rhythm | releaseCo-Owner, Chief Motivation Officer, & Coach
May. 2022Miami Shores, Florida, United States · On-site
Green Dot AdvertisingMarketing Director
Mar. 2022 - Mar. 2023Miami, Florida, United States-Certified in Google AdWords, Google Analytics and Inbound Marketing with additional certifications from Google in YouTube Branding and channel growth. -Researched and developed customized strategies for all marketing clients - integrating both digital and traditional methods. - Advised on and suggest edits for ad creative, pricing strategies, calls to action, landing page copy and more to drive conversions as the lead analyst at the agency. - Manages and directs in-house staff, freelancers and vendors. - Analyzed marketing campaigns against sales initiatives and client objectives. - Reviews and optimizes marketing budgets, tactics and channel mix. - Monitored campaign performance and provide insights/recommendations for improvement. - Managed tracking and reporting for all campaigns. - Lead monthly strategy and review calls with clients to review performance against KPIs. - Identified and engages resources such as influencers, copywriters and experts needed to achieve campaign objectives - Reviewed and adopted the best mix of technologies for managing, tracking and optimizing digital and traditional marketing campaigns. - Directed media research and planning for traditional campaigns.
Green Dot AdvertisingDigital Marketing Manager
Mar. 2020 - May. 2022Miami, Florida-Certified in Google AdWords, Google Analytics, and Inbound Marketing with additional certifications from Google in YouTube Branding and channel growth. -Researches and develops customized strategies for all marketing clients - integrating both digital and traditional methods. - Advises on and suggest edits for ad creative, pricing strategies, calls to action, landing page copy and more to drive conversions as the lead analyst at the agency. - Manages and directs in-house staff, freelancers and vendors. - Analyzes marketing campaigns against sales initiatives and client objectives. - Reviews and optimizes marketing budgets, tactics and channel mix. - Monitors campaign performance and provide insights/recommendations for improvement. - Managed tracking and reporting for all campaigns. - Leads monthly strategy and review calls with clients to review performance against KPIs. - Identifies and engages resources such as influencers, copywriters and experts needed to achieve campaign objectives - Reviewed and adopted the best mix of technologies for managing, tracking, and optimizing digital and traditional marketing campaigns. - Directed media research and planning for traditional campaigns.
CycleBarCycle Instructor
Dec. 2018 - Mar. 2022Virginia Beach, Virginia, United States
CycleBar Fort LauderdaleMarketing Associate & Cyclestar (Instructor)
Dec. 2017 - Jan. 2021Miami/Fort Lauderdale AreaCycleBar is the world's first and only Premium Indoor Cycling franchise. They offer concierge-level services, premium amenities, and an invigorating, concert environment designed to Rock Your Ride. They are an inclusive, inspiring, low-impact/high-intensity cycling experience for all ages and body types. Bartender/Front Desk Member (2017-2019)
CycleStar/Cycle Instructor (2019 - 2021)
Lead CycleBar Experience Specialist (2019 - 2021):
- Met Membership and New Rider goals increasing month/month
- Worked closely with Studio Manager on contacting new leads - Planned and oversaw activities each month including strategic outreach, for securing first-time riders
- Developed community relationships with other businesses and influencers
- Ensured brand standards are met within the studio
- Strategically managed marketing campaigns and social media
- Actively coached, trained, and educated the front desk members on Hospitality and Sales Conversion
Hotwire Communications LtdProperty Content Specialist
Jul. 2017 - Jun. 2019Miami/Fort Lauderdale AreaHotwire Communications, founded in 2000, specializes in providing advanced video solutions, high-speed internet, digital phone service and other IP related products and services over its private Metro Ethernet Fiber Backbone. Hotwire’s operating divisions focus on delivering its suite of advanced communications products to unique market segments to meet the needs of a specific industry. As the Property Content Specialist:
- Communicated content management process to property and help design the look and feel of their User Interface
- Worked with Graphics team to create front end templates and customer facing content
- Managed content upload, property configurations for client properties
- Worked with Marketing to push campaigns to individual and groups of properties
- Worked with Billing, Engineering, and Product team to set up properties’ interface
- Managed ongoing updates to properties’ User Interface and communication with properties
- Helped with account support for technical questions on the community portal
- Provided internal training of community portal as needed
- Worked with QC to communicate bugs and errors on the platform
- Nurtured customer relationship with properties and communicate new ideas/feedback from the customer back to the Product team
- Maintained property content information in internal libraries
- Created documentation, forms, and manuals for the management of property content
- Assisted focus group functions as needed
- Ran quarterly reports for usage and billing data
Entertainment Benefits GroupMarketing Coordinator
Nov. 2015 - Jan. 2017Miami/Fort Lauderdale AreaEntertainment Benefits Group (EBG) is one of the largest privately held travel and entertainment providers in the United States. EBG has a proven track record of developing successful and innovative sales channels and sells over 5 million admission tickets for events and attractions annually. Headquartered in Miami with offices in Las Vegas, Orlando, and New York, the company features the largest and most comprehensive corporate benefits program, TicketsatWork and powers a network of consumer and B2B businesses. Owning 100% of its technology, EBG has developed a customized point-of-sale ticketing and system and supports a continuously growing infrastructure reaching more than 50 million users. The company operates more than 45 locations in Las Vegas, as well as the largest vacation and welcome center in Orlando, FL, and two customer service centers. EBG brands include; NewYork.com, TicketsatWork.com, Showtickets.com, BestofVegas.com, BestofOrlando.com, and Tickets & Tours. As the Marketing Coordinator:
- Reviewed all inbound creative requests
- Initiated creative tickets for Manager review and prioritization
- Confirmed and collect all assets needed for creative jobs
- Managed all creative project timeline with all stakeholders
- Supported manager with marketing calendars for all platforms
- Supported manager with weekly reporting and analysis
- Supported site managers
- Assisted with product selection for email lineups
- Performed additional duties as assigned
LiveAnswer, Inc.Community Manager
Jan. 2015 - Sep. 2015Miami/Fort Lauderdale AreaThrough LiveAnswer.com small businesses can build their own call center in 60 seconds or less. LiveAnswer leverages the "unoccupied time" of excellent inbound call centers to provide quality answering services for America's small businesses. What separates LiveAnswer from other live answering services is its unique interface, empowering small businesses to create and modify their own scripts, add additional phone numbers for different marketing campaigns and listen to recordings of every call answered on demand. As the Community Manager:
- Served as the Community Manager for the business. - Managed the relationships between LiveAnswer and the customer. - Provided customer support through steady contact with new and existing customers.
- Provided sales support for all new customers through consistent phone, email and chat communication.
- Assisted marketing and executive staff with daily marketing efforts.
Zimmerman AdvertisingBilling Coordinator
Jul. 2014 - Jan. 2015Miami/Fort Lauderdale AreaZimmerman Advertising, an Omnicom Group company, is the leading integrated, retail agency in the country. Zimmerman created the methodology of Brandtailing™, building brands over time while driving sales overnight. Holistic by design, the brand-activation business model includes strategic planning, business analytics, brand design, advertising, interactive, social engagement, media, public relations, mobile and in-house production. As the Billing Coordinator:
- Billed clients for billable charges.
- Used budget schedules to determine billing amounts.
- Entered vendor invoice into media A/P system for payment.
- Worked closely with the Account Executives to ensure accuracy when billing the clients for various charges.
Food LionCustomer Service Lead
Sep. 2013 - Apr. 2014Greenville, North Carolina AreaFood Lion, based in Salisbury, N.C., since 1957, operates more than 1,100 grocery stores in 10 Southeastern and Mid-Atlantic states. The company proudly employs more than 63,000 associates and serves approximately 10 million customers a week. By leveraging longstanding heritage of low prices and convenient locations, Food Lion works to provide the easiest full shop grocery experience in the Southeast for our customers, anchored by a strong commitment to affordability, freshness and the communities we serve. As the Customer Service Lead:
- Scanned customer’s order and handled the payment transaction. - Followed procedures in handling cash, checks, coupons, gift certificates, food stamps, and WIC vouchers. - Maintained accurate cash control. - Kept register area adequately supplied and the Front End area of the store neat and clean.
Roar MediaPublic Relations Intern
May. 2013 - Aug. 2013Miami/Fort Lauderdale AreaRoar Media is a next-generation, integrated marketing-communications and digital public relations consultancy with one clear mission: to grow our clients’ sales and develop their business through practical, ROI-driven marketing-communications programs.
Our team of seasoned publicists and Internet experts take a focused yet holistic approach to provide extraordinary service, consistent performance and winning outcomes for our clients. Whether it’s advertising, branding, Internet marketing, social media or traditional publicity, we maximize our clients’ resources to deliver the meaningful, measurable results they require. As the Public Relations Intern:
- Worked with the Account Executives on the development of pitches; media outreach and research; story pitching
- Helped with the distribution of client news releases to top media outlets and publishers
- Used search engine optimization and key word development to help with client research and placement
- Created numerous PowerPoint presentations on how to leverage social media for business
Gold Key ResortsHospitality Associate
May. 2012 - Aug. 2012Virginia Beach, VAGold Key | PHR Hotels and Resorts was launched in Virginia Beach in 1986 as a hotel management company with 30 employees and 170 rooms. Today the company dominates every aspect of the resort area’s hospitality industry; controlling half the rooms on the Virginia Beach Oceanfront, employing the largest workforce, investing the most development dollars, as well as owning and operating the most successful restaurants in Virginia. As the Hospitality Associate:
- Greeted and checked in guests for their marketing timeshare tour
- Maintained clean lobby
- Data entry
East Carolina Alumni AssociationEvents Team Intern
Jan. 2012 - May. 2012Greenville, North Carolina AreaHelped the programs team with managing all Association programs/events, including evaluation and assessment of programs/events, coordinated major scholarship events and various regional programs, and supervised program interns. As the Events Team Intern
- Worked closely with the Events Planning director to plan Alumni Recruiting Events
- Successfully planned and organized the annual Freshmen Sendoff events for the association. (Included organizing marketing/publicity, catering, and location)
- Helped drive membership goals by setting up booths at local events to discuss the mission of the alumni association.
Gold Key ResortsIn-House Concierge
May. 2011 - Aug. 2011Virginia Beach, VAGold Key | PHR Hotels and Resorts was launched in Virginia Beach in 1986 as a hotel management company with 30 employees and 170 rooms. Today the company dominates every aspect of the resort area’s hospitality industry; controlling half the rooms on the Virginia Beach Oceanfront, employing the largest workforce, investing the most development dollars, as well as owning and operating the most successful restaurants in Virginia. As the In-House Concierge:
- Gave guests recommendations for the resort area
- Sold tickets to local attractions
- Set up preview tours of Gold Key's resort hotels
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