Adina Coteanu - Freelance UX/Product Designer,

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Network Power<100 people

Roles

✨47%

Business Owner

🧨42%

Consulting

🧑‍💼36%

C-level Executive

Geos

🇺🇸26%

United States

🇮🇳5%

India

🇫🇷5%

France

Work Background

FreelanceFreelance Service/UX designer

Jan. 2020I am currently providing end-to-end design services, expanding to Brand and Content Strategy. My work encompasses a range of critical aspects, including UX Research, UX/UI services, and workshop facilitations with clients and their stakeholders, resulting in a holistic approach to creating digital experiences. User Research - Plan and execute user research studies, including surveys and interviews - Analyze user behavior and feedback to inform product design - Develop user flows, and journey maps and write user requirements UX Audits - Conduct comprehensive UX audits of websites, apps, or digital products - Identify usability issues and recommend improvements - Develop UX audit kits and frameworks for ongoing optimization Workshops - Facilitate workshops on various topics, such as brand strategy, content planning, or user experience - Collaborate with clients and teams to generate innovative ideas - Lead design sprints to rapidly prototype and validate product concepts - Guide cross-functional teams through ideation, prototyping, and testing phases - Accelerate the product development process

Adrian OianuDigital Marketing & Sales

Jun. 2016 - Apr. 2018• Responsible with SoMe • Implementation of marketing strategies • E-mail Marketing and MailChimp Newsletters

AGENCY VPR and Showroom Management Assistant

May. 2016 - Oct. 2016• Supporting daily showroom tasks such as sample tracking, liaising with editors and stylists, research and archiving of press clippings; • Handling digital press requests, supporting the digital image bank and content in WordPress; • Supporting in event preparations such as Press Days, Shop Events, Clients events and organizing Fashion Shows;

Centre of Design Adrian OianuDigital Strategist

Jul. 2013 - Sep. 2015Bucharest, Romania• Responsible with SoMe • Implementation of marketing strategies • E-mail Marketing and MailChimp Newsletters • Assisting to photo shootings • Assisting clients in the showroom • Keeping the showroom tidy and clean • Writing product description for the website • Improve packaging by developing a sustainable label

Zenya AtelierMarketing & Showroom Assistant

Jun. 2010 - Sep. 2012Bucharest, Romania• Creating sales and campaign strategies • Arranging product displays and handling visual merchandising • Updating direct debits & admin paperwork using CRM software

CONSENSUSUX Designer

Jan. 2022 - Aug. 2023Copenhagen, Capital Region, DenmarkI contribute to the centralized product team to help define the product strategy and vision for different parts of the product. I lead the UX maturity growth at Consensus by working on processes between cross-functional teams, culture, and strategy by advocating UX principles and best practices. As Product Designer: - Product Discovery - B2B workshops - Qualitative UX Research - Product/Feature pitches - Information Architecture - User testing and heuristic analysis - Contribution to the design system - Presentation to partners, stakeholders, and leadership As a UX advocate: - Design Ops - Organisational design - Presentation of roles and responsibilities within the product team Achievements: - I have improved the SCRUM process to integrate better with the UX/UI team by improving the internal and external communication with clients and other departments - Shared data-driven design best practices and features based on research insights - Introduced a new product development process: identified gaps and redesigned the process

Mano CopenhagenInsights Researcher & Service Designer

Aug. 2021 - Jan. 2022Copenhagen, Capital Region, DenmarkI ran Service Design activities for developing and validating a digital software solution. I have contributed as an Insights Researcher for commercial reports. As a Service/UX Designer: - I organized and conducted workshop activities - Distilled key takeaways from surveys and interviews - Conducted qualitative research - Crafted Personas and Scenarios - Proposed design solutions through prototyping methods As Insights Researcher: - Conducted Conversational Market Analysis and Competitive Landscape analysis - Developed Key learnings into Insights - Developed Commercial Reports for clients

SMCP – Sandro, Maje, Claudie Pierlot, De FursacRetail Assistant

Jun. 2018 - Mar. 2021Copenhagen, Capital Region, Denmark• Ensuring a high level of customer satisfaction through sales services and assert customers’ needs and wants; • Maintain the store condition and the visual merchandising according to the guidelines; • Manage PoS processes, reach KPIs and take care of receiving processing and organizing shipments and deliveries accordingly;

FairStylesSustainable Marketing Communications Specialist

Jun. 2015 - Sep. 2015Copenhagen Area, Capital Region, Denmark• Responsible for ensuring the internal and external CSR • Contact with the printed & online media (journalists, magazines, stylists); • Creative Development & Content Writing • E-mail Marketing and MailChimp Newsletters • Assistance in WebDev ensuring both UX & UI