Rachel Richardson - Content Marketing Manager & Copywriter, self-employed

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Work Background

Rent.Content Manager, Demand Generation

Nov. 2022

Rent.Demand Generation Specialist

Jun. 2021 - Nov. 2022Denver, Colorado, United StatesWith Rent., I have been fortunate to share how our solutions help multifamily communities connect with renters. As part of the demand generation team, I work to engage and educate stakeholders in the multifamily community with social media management, multi-channel campaigns, event promotion and content development.

Rent.Freelance Marketing Consultant

May. 2019 - Jun. 2021

Self-employedFreelance Marketing Consultant

May. 2018 - May. 2019As a freelance marketing strategist, I was fortunate to work with small business owners on a variety of projects including email marketing, event marketing, social media, content strategy and website launches. Working both on the client-side and agency-side has allowed me to have an adaptable outlook, and in-depth view of what multiple stakeholders need when completing a project.

oVertone Haircare IncPublic Relations and Influencer Marketing

Feb. 2018 - May. 2018Greater Denver AreaInternship while obtaining Master's Degree: At oVertone, I was excited to have the opportunity to learn more about the beauty industry. I was able to strengthen my personal insight into the beauty industry, competitive analysis and social media strategies for startups. Project Example: Presented full competitor analysis and SWOT of key companies in the hair color market to inform future marketing and PR strategy. Provided recommendations on how to stand out in the market based on competitor strategies and product reviews. Additional tasks: - Supported marketing and PR team in social media influencer outreach by sending product samples and tracking engagements. - Maintained contact database and tracked meaningful social media posts directly related to outreach efforts and campaigns.

Norstrom Card ServicesProduct Strategy Manager (Contract)

Aug. 2017 - Dec. 2017As a contractor at Nordstrom Card Services, I managed the execution of cardmember retention campaigns, which included email, direct mail, customer service and website banner touchpoints. I also developed and presented strategy for 2018 campaigns in collaboration with management and analytics partners.

MerkleAccount Manager

Apr. 2017 - Jun. 2017Greater Denver AreaAs an account manager focused on email at Merkle, I manage successful development and launch of email marketing campaigns for nonprofit and pharmaceutical clients. Projects also include the production and launch of four interactive websites. o Project manage email work across 5-10 brands by collaborating with client, account management, creative, data solutions and email development teams. o Test email functionality and conducts extensive email reviews of copy, email design and rendering across devices. Acts as a point of contact for client during email review process, involving pharma-specific regulatory review, functionality and testing. o Manage email deployment and delivery by maintaining project timelines, reviewing and sampling data, and testing variable content within the email before deployment. o Trains peers and senior managers on account requirements and standard process. Participated in process-improvement initiatives to increase efficiency.

MerkleAssociate Account Manager

Feb. 2016 - Mar. 2017Greater Denver Area

RISIMarketing Manager

Jul. 2015 - Jan. 2016As a marketing specialist and manager at RISI my focus was to drive customer engagement and leads around "special topic" economic analysis publications for international B2B audiences. Focused on reaching relevant clients via targeted lists; and managing online marketing, direct mail, live webinars, media outreach, and advertising initiatives. Writing, Market Research Content Marketing Email Marketing Direct Mail Lead-gen & Sales Support Webinars Project Management List Development - Audience Segmentation

RISIMarketing Communications Specialist

Oct. 2014 - Jun. 2015

Digital WavefrontMarketing Coordinator

Feb. 2013 - Oct. 2014Burlington, MAAt Digital Wavefront, I worked as a marketing coordinator focused mainly on managing communication on social media platforms, developing the seasonal newsletter, contributing to multi-channel marketing campaigns, and supporting company presence at events. Social Media Management Marketing Communication Content Marketing Blog Management