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Work Background
100 AlliesBoard Advisor
Jun. 2024
BlackRock Smaller CompaniesNon Executive Director
Jan. 2024London Non Executive Director at BlackRock Smaller Companies Investment Trust
LHI ConsultingBusiness Consultant
Nov. 2023Business consulting and support in areas around Marketing Strategy , Business Operational Efficiency and Project Delivery
Ct Uk Capital And Income Investment Trust PlcNon Executive Director
Jul. 2023Non Executive Director at CT UK Capital and Income Trust Chair of the Nomination and Remuneration Committee
The Estée Lauder Companies Inc.Executive Director, Global Marketing & Regions - Jo Malone
Feb. 2022 - Oct. 2023I led effective marketing collaboration across global and regional teams, guiding development of locally relevant launches, campaigns and activations across traditional, digital, and retail channels. I was also the Global brand guardian working closely with each region to build brand awareness , saliency and ultimately brand growth.
Kimberly-ClarkMarketing Director , Personal Care
Feb. 2020 - Jan. 2022I was the Regional lead driving transformational growth for the Personal Care Category ($1.2b turnover). A key business partner to the Africa and Middle East marketing teams, developing competitive marketing plans and strategies to deliver sustainable growth and meet share targets.
UnileverGlobal Marketing Director , Brands and Portfolio
Jul. 2018 - Dec. 2019London, United KingdomI was responsible for the Laundry category's long term portfolio strategy. This included creating and driving the implementation of a five-year business growth plan including : data driven consumer segmentation, omni channel communication, new product innovation, market growth acceleration as well as growth and profitability financial planning.
UnileverGlobal Brand Director
Nov. 2016 - Jun. 2018London, United KingdomI was responsible for growing the brand equity of one of Unilever’s biggest global laundry brands. I led the brand identity and proposition refresh globally and worked with the top twelve markets across Europe, Latin America, Africa and Asia to create and deploy new omni channel campaigns and product innovations.
UnileverRegional Marketing Director
Apr. 2013 - Nov. 2016London- UK, Durban- South Africa I led a challenging portfolio of laundry brands across Africa and was primarily responsible for long-term marketing and portfolio strategy, brand equity and profitable brand growth. I delivered a number of strategic workstreams including a brand communication and purpose strategy, as well as a regional market development acceleration strategy aimed a turbo charging brand growth in a highly competitive market context.
UnileverSnr Global Brand Development Manager
Oct. 2010 - Mar. 2013London, United KingdomI led the development of global laundry innovations, working virtually with cross-functional business teams to create category mixes. I also led the hygiene and disruptive formats platform, exploring the viability of future facing innovations and partnerships
UnileverGlobal Marketing Audit Manager
Feb. 2008 - Sep. 2010London, United KingdomI worked in the Global corporate audit team, responsible for identifying and evaluating key risks across Unilever functions, categories and operating companies.
UnileverBrand Manager
Mar. 2001 - Jan. 2008Lagos, Nigeria I was responsible for the biggest and most profitable oral care brand in the West Africa region. I led a multi-functional team comprising of agencies, finance, customer, market insight, research and development business partners to implement the brand marketing plan.
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