Zipongo - Eating Well Made SimpleVice President Wellness Channel Growth
Apr. 2017 - Sep. 2017San Francisco Bay AreaIn my capacity, I managed pivotal relationships with key platforms such as Optum/Rally, Castlight/Jiff, Welltok, Limeade, Virgin Pulse, Provant, Healthmine, Cerner, and Accolade. I took charge of joint marketing programs, executed sales enablement strategies, and conducted training initiatives. Conducting quarterly business reviews was routine to evaluate and enhance partnerships. I collaborated seamlessly with the Marketing and Sales Development teams to lead field event marketing efforts, overseeing all aspects of event planning from pre-event coordination to post-event follow-up for optimal impact and engagement.
• Led negotiation and management of key partner reseller and distribution agreements, fostering strong relationships, and ensuring seamless collaboration.
• Organized and executed significant number of field marketing events, boosting brand visibility, and fostering strong relationships with key stakeholders.
• Contributed to development of personalized, behavior-based approaches to improving dietary habits and health outcomes for clients, such as Disney, NetApp, Nestle, and S.C. Johnson.