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Work Background
Six Silver DollarsFounder and President
Jan. 2022New York City Metropolitan Area · Remote* Noom.com: Partnerships Marketing and Business Development
* Porosity.com: Sales, Revenue Generation and Training
* Community Advocacy Partners: Corporate Partnerships Strategy
Endeavor AnalyticsSVP, Business Development, Endeavor Analytics. (Part of the Endeavor network)
Apr. 2021 - Nov. 2021New York City Metropolitan Areahttp://endeavoranalytics.com/
OpenDor Media (formerly Jerusalem U)Strategic Advisor- Pro Bono
Mar. 2020 - Aug. 2020Jerusalem, Israel
MyRegistry.comSVP Partnerships - Relationships, Revenue, Strategy
Jan. 2014 - Apr. 2021Fort Lee, New JerseyMyRegistry.com is a universal gift registry service for all occasions. We engage consumers at their highest spending life stages. Corporate partnerships include Sponsorship, Advertising and SaaS solutions. Built multi-million-dollar, profitable department with recurring revenue stream from the ground up by creating custom-built, innovative B2B and B2C SaaS/Advertising programs. Key Accomplishments:
* Continue to grow six-year-old division in revenue (30% YOY), scope, and complexity.
* Consistently deliver 10% over quota with a mix of returning clients, new clients, and categories.
* Established MyRegistry as a leader in the marketplace in terms of ROI and registry expertise.
* Serve as lead on custom packages (SaaS + Advertising).
* Designed and manage cross-functional team of five in Marketing, Tech, Finance and Design/UX.
Ora TVChief Revenue Officer
Jan. 2012 - Dec. 2014New York, New YorkHired by the CEO to lead revenue and marketing for this Carlos Slim funded online network.
Sold, produced, and managed brand partnerships and integrations. Key Accomplishments:
* Established best practices for digital content marketing for all shows including "Larry King Now".
* Built sales and marketing account teams, conceptualized and instituted innovative digital and social solutions across existing and emerging digital platforms.
TadcastCEO / SVP Business Development
Jan. 2010 - Dec. 2012New York CityEvangelized and established credibility for YouTube branded content with agencies and brands. Key Accomplishments: • First employee hired by founder and promoted to CEO by the board. • Brought in $2M in revenue for YouTube branded content campaigns from a base of zero.
• Built team of 7 including developers, design, marketing, and sales.
• Increased business 25% in second year (to $2.5 Million) with a mix of renewals and new brands. Clients included: Coke, Colgate, HP, Pepsi, P&G, State Farm, Verizon, Virgin/Sprint, Samsung
The 7th ChamberCRO, North America/ SVP Marketing
Jan. 2008 - Dec. 2010London-based tech distributor of branded content by influencers. Key Accomplishments: * Opened the North American market for “viral seeding and social influence”. * #1 in revenue and growth internationally during my 2-year tenure.
* Secured $2 million of new business from a base of zero.
* Continued growth and renewal through Year 2. Clients included: Ford, FedEx, Victoria Secret, Chevrolet, Disney, Discovery, GMI, Maytag.
Rodale, IncPublisher
Jan. 2005 - Dec. 2008New York CityLed ad sales, marketing, production and staffing. * As Associate Publisher for the launch of Women's Health, developed advertising revenue from zero to $30M in just 2 years. Achieved coveted AdWeek honors: Hot List, 2006 and 2007. *As Publisher of Organic Gardening, I relaunched the 65-year old brand and we secured 41 new advertisers quadrupling revenue. * As Sustainability Officer for Rodale Corp., I was lead evangelist for organic and sustainable branding including the Rodale Institute. Developed strategic partnerships with: - Edwin Schlossberg's ESI Design https://esidesign.com - The HighLine https://www.thehighline.org/ - The Boston Greenway https://www.rosekennedygreenway.org/
AMI/Natural Health MagazinePublisher
Jan. 2003 - Dec. 2005Greater New York City AreaHired by David Pecker to transform and rebrand Natural Health from a B2B trade magazine to B2C. * Successful relaunch secured 45 new advertisers from Aveda to Zyrtec.
* Increased revenue 30% in first year.
Fitness MagazineAssociate Publisher
Jan. 1997 - Dec. 2003Greater New York City AreaHired and managed 30 person team leading all sales, marketing and production. * Grew revenue from $4 million to $35 million.
* Magazine named to 2001 and 2002 Ad Age HOT list.
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