Vetto Group E-commercePerformance Marketer / Media Buyer
Jul. 2021 - Sep. 2024São Paulo, BrasilI was responsible for scaling the results of the company with Paid Ads for over three years of hard work and data-driven analysis. I have managed over $400k in paid ads during this period, with an average ROAS of 4 in the past year. - Paid Ads: Over $400k invested in Facebook Ads, Google, TikTok, and Taboola. - CRO: Funnel Analysis to optimize every stage of the customer journey. - Brand Creation: Led all phases of brand creation, including persona and target audience definition, product mix decisions, and guiding the design team in brand conception. - Funnel creation: Created over 50 landing pages and 10 websites. - Copywriting: Use of compelling narratives and storytelling to optimize conversions and branding. - Creative: Over 5,000 ad creatives created and tested. - Metrics Tracking: Tracked metrics from ad platforms to key business health metrics, including CAC, LTV, ROI, Average Ticket, Revenue, and Contribution Margin.