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Work Background
Brave Ad AgencyPerformance Marketing Team Leader
Nov. 2023 - Aug. 2024São Paulo, BrasilCoordinated the performance marketing team to scale the result of many clientes of different niches. Performance Marketing Agency founded in response to the growing demand for our traffic management expertise. My team managed over $50k in investments on paid ads. Responsibilities: - Traffic Team Training and Management: Provide training and guidance to ensure the success of our 20+ clients. - Sales Training and Management: Assist in the execution of sales strategies and lead generation. - Customer Support and Success: Train and support client communication to ensure effective collaboration between our team and clients.
Vetto Group E-commercePerformance Marketer / Media Buyer
Jul. 2021 - Sep. 2024São Paulo, BrasilI was responsible for scaling the results of the company with Paid Ads for over three years of hard work and data-driven analysis. I have managed over $400k in paid ads during this period, with an average ROAS of 4 in the past year. - Paid Ads: Over $400k invested in Facebook Ads, Google, TikTok, and Taboola. - CRO: Funnel Analysis to optimize every stage of the customer journey. - Brand Creation: Led all phases of brand creation, including persona and target audience definition, product mix decisions, and guiding the design team in brand conception. - Funnel creation: Created over 50 landing pages and 10 websites. - Copywriting: Use of compelling narratives and storytelling to optimize conversions and branding. - Creative: Over 5,000 ad creatives created and tested. - Metrics Tracking: Tracked metrics from ad platforms to key business health metrics, including CAC, LTV, ROI, Average Ticket, Revenue, and Contribution Margin.
4personsPerformance Marketer/Media Buyer
Jul. 2020 - Jun. 2021Co-founded this company and played a pivotal role in driving consistent company growth. SaaS platform created for people management and OKRs. From idea conception to platform development, I was involved in key areas critical to scaling the company's results. - Media Buying: Managed over $100k in paid media across key B2B lead acquisition channels, including Instagram, Facebook, Google, LinkedIn, and Taboola. - CRO: Developed comprehensive and advanced marketing strategies to boost lead generation and sales growth. - Product Testing: Conducted multiple platform development tests while maintaining close contact with the development team. - Product Management: Made strategic decisions regarding new features and improving current platform features. Successful exit on May 2022.
Resultados DigitaisSales Develompent Representative
Jun. 2019 - Jun. 2020Florianópolis, Santa Catarina, BrasilPart of the sales team at one of the most efficient sales operations in the country, consistently surpassing sales targets and advancing levels twice. Successfully converted 30% of marketing-generated leads into meetings with potential buyers, collaborating with sales and marketing teams for seamless handoffs and feedback. Day-to-Day Activities: - Understanding the profile of leads according to the source they were generated from.
- Connecting marketing-generated leads with sales representatives.
- Gaining a thorough understanding of the customer acquisition funnel, from the tech behind it to the most minute details.
- Utilizing the most effective sales and marketing strategies.
- Reporting to the marketing team on lead quality, maturity level, and profile.
- Mastering various inbound marketing strategies, email marketing, CRM, lead generation, and sales tactics to improve pitch quality for each lead.
Resultados DigitaisInternship Trainee Program
Jan. 2019 - Jun. 2019Florianópolis e Região, BrasilGained deep insight into one of the most well-structured SaaS operations in the country. Participated in a special internship program, rotating through multiple departments to understand the holistic workings of the company. Collaboration across different departments to understand business dynamics.
In-depth training in the company's core product, an integrated platform for email marketing and CRM.
Ação Júnior - Consultoria em GestãoConsultor
Jul. 2018 - Dec. 2018Florianópolis e Região, BrasilAs a consultant, I closely worked with clients and potential customers across various industries, helping each one of them drive their business growth. Sales involvement for consulting projects, successfully closing deals with major companies.
Executed consulting projects in market research, strategic planning, sales, and marketing.
Ação Júnior - Consultoria em GestãoTrainee de projetos
Jul. 2018 - Dec. 2018Florianópolis, Santa Catarina, BrasilParticipated in a consulting trainee program, receiving comprehensive training in project execution across different areas essential for building a successful business. - Strategic Planning
- Market Research
- Marketing
- Finance
- Sales
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