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Work Background
CENTURY 21®Sales Associate
Mar. 2016 - Jan. 2018Greater Boston AreaFarhana Cannon has worked in marketing luxury goods for the last 10 years. She has the ability to really connect with people so that their needs are met and they feel at ease while working with her. Having owned a marketing, social media and events company, Farhana is creative and innovative with her home marketing strategies. She will get you maximum exposure for your home. She connects with buyers and renters because her view on finding a new home is about creating a smooth but fun experience in a normally chaotic process. Having a family background in Boston real estate helps her clients because Farhana has experience and understands the value of a real estate investment. She is committed to people having lives that they love including a home that they feel great in! When working with Farhana know that she will always be organized, in integrity and will have had researched a wide variety information so that you can feel prepared to make any decisions when selling, buying or renting a home. “It’s all an adventure, enjoying the journey while looking for the gold to invest in your and your family’s future…”
Reina ValentinaSenior Brand Marketing Manager
Feb. 2016 - Feb. 2022Boston, MA · HybridReina Valentina is our online boutique that curates modest chic contemporary women’s fashion. www.shopreinav.com We source from female designers and socially conscious brands. We welcome fashionistas to fully express themselves comfortably choosing their level of modesty. The overwhelming confidence they exude empowers other women and enriches their community. We want to provide a platform for full self expression and a community that empowers one another. Please feel free to share stories of people doing good in the world for us to share. We feature female designers and socially conscious brands. We also donate a percentage of proceeds to The Hunger Project.
Bunker Hill Community CollegeAdjunct Professor
Jun. 2015 - Dec. 2021Charlestown, MAWant to master Facebook marketing? Looking to get better results from your social media marketing efforts? Ready to deepen your knowledge of online business development and relationship marketing? My course will give you the tools to effectively use the social networks for business. We will dive into social media strategies for Facebook, Twitter, Instagram, YouTube, LinkedIn, Google+, & Yelp. These skills can be applied immediately in the workplace or to market a small business. There are ten sessions with each session lasting two hours in duration. This Social Media Marketing Course is designed to provide participants with a foundation and skill set in the new, evolving world of social media. The skills can be applied immediately in the workplace or to market a business. Everyday people are logging into social media sites such as Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube and Google+. Pinning, Tweeting, watching amateur videos, blogging and updating your status is just as common as turning on the television. This course gives you an overview of the major social media sites and provides examples of how individuals are using social media to effectively brand themselves and how businesses are using social media as a marketing tool. In this course you will learn how to brand yourself or a business on the social networks while creating a loyal customer base to increase sales. Topics:
-Facebook
-Twitter -Instagram
-LinkedIn
-YouTube
-Google+
-Marketing Funnel Creation
-Blogging
iMedia ExposureGlobal Brand Marketing Strategist
Dec. 2010Greater Boston Area · HybridiMedia Exposure is a strategic creative company that empowers soul-led business coaches and wellness brands to express their stories, share their purpose, generate leads, boost sales, establish expert credibility, and reconnect with their creative spirit. We believe that purposeful brands can both drive cultural relevancy and good business. We help our clients engage with their community and customers, as well as engage potential new exposure and business. We create customized marketing strategies and programs for each of our clients, with their goals and budget at the forefront. If your company is ready to embrace social marketing; we’re here to develop a social strategy that actually impacts your bottom line. We develop brand concepts and integrated communications that help our clients stand out, connect with customers and stay relevant. We offer branding, marketing plan creation, social media marketing, and content creation. We provide clients with training, coaching and/or done for you programs. We also offer graphic design, photography, and video services, which allows us to create captivating imagery and media to support your business’s campaigns and initiatives. We utilize the latest practices in digital marketing, event marketing, content marketing, and influencer marketing to ensure our clients have a cohesive message and story throughout all consumer touch-points. Impress existing and potential customers with a professional look, brand aesthetic, and message by bringing the “social media experts” onto your team today!
Silk Route Marketing & EventsDirector of Marketing
Sep. 2010 - Jan. 2012Silk Route Marketing and Events is a boutique marketing and pr agency that focuses on working with natural brands to boost sales and brand awareness threw demos, event placement, social media and other publicity outlets. ****Now Under Live Events at iMedia Exposure
KINDBrand Manager Boston
May. 2010 - Oct. 2010Greater Boston Area- Coordinated sponsorship deals with event planners for top events around Boston such as; Aids Walk, Yoga Reaches Out, and Life is Good.
- Maintain merchandising and demo standards with Whole Foods Markets.
- Seed product with influencers such as; Lady Gaga, New England Revolutions, and Celtics.
Strategic Experiential GroupAssistant Field Manager
Jan. 2009 - Apr. 2013Greater Boston Area-Sophisticated host and working with experiential marketing campaigns for LVMH.
-Organized executor and planner of events with various accounts to meet consumer needs at each venue.
-Accurately quantifying and assessing program goals for post event reporting and creating photographic and event expenditure reports for large-scale programs.
-Managing team with product and pos trainings.
Karen MillenAssistant Store Manager
Nov. 2007 - Feb. 2009Greater Boston Area-Managed floor displays and coordination of collections.
-Managed a portfolio of high end clientele.
-Managed staff and sales goals.
-Maintained top sales numbers weekly.
Hertaste.orgStyle Editor
Oct. 2007 - May. 2010Hertaste is a mens shopping guide. As style editor I would shop the online market place and select merchandise such as pieces of clothing, home goods, and lifestyle goods for men to purchase.
Et VousAccount Manager
Aug. 2006 - May. 2007Greater New York City Area-Generated wholesale sales for high end contemporary clothing line.
-Managed relationships with high end stores such as Fred Segal and Ron Herman.
-Created customizable collections to fit specific store needs.
-Managed trade show sales in NYC, LA and Las Vegas.
Vitals MagazineFashion Intern
Sep. 2005 - Dec. 2005Greater New York City Area-Researched garments as well as home goods for editorial stories.
-Prepped items for fashion shoots.
-Kept track of items coming in and out of the fashion closet.
The Today ShowStyle Editor Assistant
Jan. 2004 - Apr. 2004Greater New York City Area-Worked with Fashion Editor to curate looks for editorial layout.
-Met with designers to pull collections for different stories.
-Kept track of items coming in and out of the fashion closet.
-Booked, Fitted and Dressed Models for Style Segment.
Latina Media VenturesFashion Intern
Jan. 2004 - Apr. 2004Greater New York City Area-Worked with Fashion Editor to curate looks for editorial layout.
-Met with designers to pull collections for different stories.
-Kept track of items coming in and out of the fashion closet.
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