ARO Inc.Director Data Analytics and Sciences
Jul. 2022 - Dec. 2023None · Hybrid• Strategic and Operation planning of comprehensive campaigns, leveraging AI and utilizing data analysis to build comprehensive omni-channel communications for customers and overall servicing through SMS, Email and IVR.
• Utilized AI to enhance the analysis of customer data for personalized marketing campaigns.
• Reduced direct mail costs by 40%, streamlined letter and SMS processes and increased automation.
• Responsible for data quality and adherence to provincial and federal, Canadian and USA regulations.
• Client Management, SOW, KPI monthly reporting, monthly and annual client audits.
• Experienced in providing end to end services for Financial Services, Cable providers and Retail Financing.
• Successfully designed and implemented a business strategy for a clients an exit strategy from the Canadian market.
• Leveraged a developmental approach to managing a team of 6, collaboratively identifying top priorities and implementing processes and growth opportunities for the team to excel.
• Managed day to day customer communications, messaging and compliancy with Provincial & USA regulators.
• Coordinated day to day operations, including 30% increase in efficiency in the dialler, supported by SMS and other data solutions such as QR codes, Short Codes and hyperlinks for payments through SMS
• Responsible for Vendor management, including operational systems, budget and planning.
• Lead a cross functional team for the vendor migrations and documented the process flow and overall process design for the call centre systems, SMS, payment and printing projects.
• Successfully migrated from an in house solution to a cloud based dialler system.
• Allowing agents improved access and increased functionality, increased capacity.
• Managed the quality assurance program, clients reviews, coordinated coaching and any changes.
• Worked closely with finance teams to complete annual audit of internal controls, SOCI and SOC II compliancy.