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Work Background
Executive Director, Operations and Customer Success
Labrador (US)Executive Director, Operations and Customer Success
Jun. 2021United StatesOversee all business activities in the U.S. including business development strategies, sales, marketing, advisory and creative services, and customer service.
VP of Marketing & Communications
Citizens M&A AdvisoryVP of Marketing & Communications
Jun. 2019 - Jun. 2021Greater Atlanta AreaOversee the development and successful execution and implementation of communications and business development strategies for M&A Advisory Services. Responsibilities include: - Development, integration, and implementation of a broad range of marketing and public relations activities relative to the strategic direction and positioning of the firm and its leadership. - Work with sector leads to develop 22 sector and subsector newsletters and other intellectual capital and thought leadership pieces. - Develop all firm-wide communications such as press releases and thought leadership pieces. I work closely with legal and compliance for approvals and the dissemination of such communication via the firm’s marketing automation system (Salesforce, Pardot), social media sites, website, and intranet. - Oversee the creation and upkeep of various print and electronic marketing materials including sector one-pagers, banker marketing materials, pitch decks, tombstones / displays, ads, and other materials. - Coordinate and manage all internal and external events such as conferences, M&A ENGAGE and the firm’s ACG Atlanta Capital Connection reception.
Vice President - Corporate/B2B Practice Lead
MSLGROUPVice President - Corporate/B2B Practice Lead
Oct. 2017 - Jun. 2019Greater Atlanta AreaManage Corporate/B2B Practice with a focus on high-profile corporate brands as well as new business development. Client Work: Develop and execute plans for integrated communications campaigns, including earned media, owned media and influencer and social campaigns that deliver measurable results; plan and coordinate major client events such as CES, ISE, IFA, Small Business Expo, SXSW, CinemaCon, GamesCom, InfoComm; develop speakers bureau; develop speeches, presentations, talking points and other supporting materials. Management: Establish and maintain relationships with key client contacts and ensure client/agency relationships exist on multiple levels and grow over time; provide strategic counsel, guidance and leadership to staff, supervising several staff members, and ensuring team's success by managing work quality and productivity levels; manage projections, budgets and staffing, ensure accounts are adequately staffed and that employees’ utilization are up to or exceed agency requirements; grow business prospects with existing clients; expand scope of work using Publicis Power of One capabilities; lead new business outreach process and win business for MSL.
Corporate Communications
AT&TCorporate Communications
Jun. 2013 - Oct. 2017Greater Atlanta AreaCoordinated all public relations and social media activities for AT&T’s prepaid brands, developed marketing communications plans including strategy, goals, budget and tactics, developed media relations strategies and secured high-level placements in print, broadcast and online media.
Principal
byNneoma CommunicationsPrincipal
Jan. 2009 - Jun. 2013Greater New York City AreaNew business development, content creation, branding, messaging and positioning, marketing communications, corporate communications, PR, media relations, investor relations, financial writing, and event planning projects for companies including: OpenSpan, Morgan Stanley, Jefferies & Co., Center for Disease Control (CDC), International Flavors & Fragrances Inc., QuonticBank, Analar Corp., Hudson Vandam, LLC, Kuypers Branding, Sportometry, Numerex, MedScape and Evenflo.
Account Director
Trevelino/Keller Communications GroupAccount Director
Nov. 2012 - Apr. 2013Client Relations: Develop strategic branding and communications campaigns for clients; manage client relationships to promote growth and client satisfaction; ensure account teams are adequately staffed and meet client expectations; ensure projects stay within contracted scope timeline and budget. Media Relations: Initiate contact with online and print publication editors to facilitate advantageous placement of client articles and releases; initiate strategic media relations activities such as planning, article placement, pitching and press release development, Identify and facilitate editorial and speaking opportunities; write by-lines and blogs on leadership, innovation, cloud computing, IoT, entrepreneurship, tech trends, and management. Content Writer: In addition to press releases, ghost-write by-lines and blogs.
AVP, Communications & Marketing
Cantor FitzgeraldAVP, Communications & Marketing
Sep. 2007 - Jan. 2009US, Europe and AsiaManaged Corporate Communications: managed internal and external communications objectives and initiatives, managed merger communications, managed company websites and intranets, edited reports from the equity research team (including Oil, Gas and Consumable Fuels, Clean Technology and Energy Efficiency, Semiconductors, Medical Devices and Diagnostics, Specialty Pharmaceuticals, REITs); Managed Public Relations for Cantor Corporate and its subsidiaries: developed and maintained local, national and global media relationships; booked interviews with mainstream and trade periodicals and networks; monitored company, industry and peer trends; chaperoned executive media interviews. Marketing: produced brochures and marketing collateral for existing and new businesses and products; developed and implemented marketing campaigns and strategies; served as content manager for all company websites and intranets; launched three websites and two intranets; performed SEO for Cantor company websites; maintained corporate branding and assisted in organizing and executing brand naming, logo development, tagline development, trademark screening, and linguistic screening for new Cantor companies; advised business heads on marketing trends
AVP, Investor Relations
BGC PartnersAVP, Investor Relations
Sep. 2007 - Jan. 2009US and UKWorked closely with the Chairman & CEO, Legal and Finance departments in writing Earnings releases and announcements, and Earnings scripts; monitored peers and competitors and sent out daily IR updates to senior management; annual meeting planning, analyst relations, non-deal road shows, investor meetings, and analyst day; produced annual reports. Organized quarterly Earnings calls and Town Hall meetings, created brochures and annual reports, planned annual meetings and non-deal roadshows, managed IR hotline and maintained company website, managed highly confidential meetings such as partnership meetings and calls.
Marketing & PR Associate
Harvest Partners, Inc.Marketing & PR Associate
Feb. 2003 - Aug. 2007New York, NYManaged all marketing initiatives such as: completed consultant and investor questionnaires, RFPs and RFIs; participated in firm marketing/business development efforts such as the development and update of pitch books; prepared written reviews summarizing results of due diligence and recommendations; collected and prepared information for use in discussions/meetings with internal staff as well as outside attendees; created and edited general business documents, prepared text, graphics and chart material for use in correspondence, reports and presentations. Also designed and created new brochure and managed production of all marketing materials; served as content manager for company website; wrote press releases; researched relevant industry, competitive and transaction data and advised management team; created, maintained and distributed marketing materials to clients and various distribution channels; coordinated quarterly mailings; monitored trade publications and websites for new trends that impacted current deals, new deals and business opportunities; attended industry conferences. And, negotiated ad space in trade publications and handled all advertising matters
Chief of Staff and Office Manager
Zurich Structured FinanceChief of Staff and Office Manager
Jan. 2001 - Feb. 2003Greater New York City AreaPrimary support for President, and office liaison.

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