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Work Background
AccentureDigital Marketing Strategist
Nov. 2019Remote Global Team (RSA-Based)- Build client relationship at a senior level, by consistently delivering strategic counsel that adds value to client's business
- Help to identify digital strategy and creative opportunities
- Develop and execute comprehensive digital marketing strategies aligned with overall marketing objectives
- Collaborate with cross-functional teams to integrate digital initiatives into overall campaigns
- Collaborate with content creators to develop and optimize content for digital platforms
- Collaborate with the team to brainstorm new and innovative growth strategies and marketing techniques
- Acts as a champion and change agent in leading the changes required to create and sustain digital campaign management capabilities
- Monitor and analyze campaign performance, providing insights and recommendations for improvement
- Identify, analyze, and measure trends and content performance to optimize the user experience
- Collaborate with the measurement team to prepare reports and analytics on the overall performance of marketing campaigns, including ROIs and KPIs
- Manage and optimize the client's online presence through effective SEO strategies
- Proactively keep abreast of advertising, technology and digital trends within industry and best practice
- Drive digital thought leadership with all internal stakeholders
- Assist in building integrated relationships across and with all stakeholders
HelloKindred (formerly VentureWeb)Digital Marketing Specialist, Product Marketing
Aug. 2018 - Oct. 2019Remote Global Team (RSA-Based)- Managing the development, testing, and execution of email marketing campaigns.
- Managing the development, review/approval of content on Accenture.com.
- Creating/Coordinating social media posts across various social media profiles.
- Developing and executing integrated, targeted digital programs for cross-industry, cross OU campaigns.
- Analyzing performance of digital marketing campaigns and providing insights to help optimize current and future programs.
- Preparing and facilitating the completion of the Products-wide social media management report for inclusion in monthly metrics analysis
IQVIATechnology & Digital Solutions Consultant
Oct. 2017 - Jul. 2018Pretoria Area, South Africa- Engaging with clients to understand requirements and tailoring solutions to meet both business and technical requirements
- Perform qualitative/quantitative analyses to assist in the identification of client issues and developing client-specific solutions. Proposing and delivering cost-effective solutions to meet these requirements.
- Design, structure and deliver client reports and presentations. - Coordination of teams across the business to deliver solutions to customers.
- Recommends product and offering enhancements to relevant teams, bringing a total solutions mindset to clients. - Identifies incremental technology and digital opportunities in new or existing accounts.
- Champion innovation - determine market needs and share insights from customers to generate product requirements and definitions for development.
- Proactively develop a broader and deeper knowledge of technology and services solutions, and develop practice-specific subject matter expertise in technology and applications for the pharmaceutical, healthcare, and life sciences market.
HelloKindred (formerly VentureWeb)Digital Marketing Specialist, Product Marketing
May. 2017 - Oct. 2017Remote Global Team (RSA-Based)Working directly with the Accenture Products Digital Marketing Leads to manage and execute digital marketing initiatives across industries, geographies and consulting practices. Focussing on email marketing, coordination of social media campaigns and company website content development/management.
Self EmployedDigital Marketing Strategist freelancer
Jan. 2017 - May. 2017Benoni Area, South AfricaProviding digital marketing support, training and strategies for individuals, agencies and organizations.
HelloKindred (formerly VentureWeb)Program Manager, Products Marketing
Mar. 2015 - Nov. 2016Remote Global Team (RSA-based)Support the Consumer Goods & Services and Retail global industry marketing lead and marketing team with involvement in:
- Content management and development on accenture.com.
- Events digital content creation and management.
- Email campaign management. - Social media creation and management.
- Copywriting for web and social media.
- Internal digital materials management.
- Collateral catalog maintenance.
- Content metrics register maintenance. - Salesforce client contact list build.
- Salesforce report creation and management.
Sanofi South AfricaDigital Excellence Manager
Sep. 2012 - Feb. 2015Midrand, GautengPioneering Sanofi South Africa's way in the digital space.
- Clearly define and detail a digital strategy for Sanofi South Africa.
- Define, plan, execute and manage all digital initiatives. - Own and lead digital across the affiliate.
- Organize and lead strategic planning, business development and digital marketing activities. - Leading digital projects, especially those with significant technical or administrative complexity, contract value, or strategic importance. - Ensure that project objectives are accomplished in a professional manner, on time, and within budget. - Identification of key value add initiatives / projects based on commercial and marketing strategic needs and tactical plans.
- Research, design and implement complementary multi-channel digital initiatives and platforms.
- Application on digital platforms and effectiveness assessment of them.
- Leverage and localisation of Global Sanofi digital platforms.
- Analysis of digital market trends.
- Development of digital tools / platforms to serve commercial and marketing needs transversely.
- Management of digital service provider, vendors and agencies.
- Cross functional working with IS on all technical components.
- Servicing reporting protocols and requests at an affiliate, Africa zone & ITC region levels.
- Digital KPI and dashboard monitoring / reporting.
- Developing and improving on automation processes on a continual basis, thus ensuring sustainability.
Standard Bank of South AfricaDigital Marketing Presence Head
Jul. 2010 - Aug. 2012Johannesburg Area, South AfricaDigital marketing presence management in the form of web, mobi, social media and digital customer channels. - Strategic digital consulting for Corporate and Investment Banking, Insurance and Asset Management (i.e. Wealth), Personal and Business Banking, throughout Africa and globally. - Brand reinforcement, website traffic growth with building business and revenue growth as end goal.
- Define the Online Presence strategy for the all the Standard Bank digital marketing platforms worldwide
- Consult on any digital channel work, including the development, testing, and maintenance of customer channels such as the Standard Bank mobile banking app - Build and maintain relationships with various internal clients, stakeholders at varying levels across the Group in order to and assist them in maximising online opportunities to help meet their business objectives
- Build and maintain relationships with various mobile, online, digital media, social media, direct marketing and search agencies
- Drive and coordinate the design, structure (IA and navigation), alignment and content for all Group websites in your portfolio by working closely with stakeholders and technical staff
- Drive the appropriate tone and style of web content
- Monitor and evaluate the websites within your portfolio to ensure they are up-to-date and relevant and that they comply with central online and CI guidelines
- Monitor usage and usability standards for the websites in your portfolio
- Analyze web analytics and provide stakeholders with insights into using the trends to meet business requirements and add value to user journeys
- Ensure basic SEO is implemented on all digital marketing platforms
- Research the latest web trends and promote best practice
- Identify and manage business and security risks in the campaign environment, ensuring that systems and process controls are in place to contain these
Old Mutual InsureDigital Manager
Mar. 2007 - Jun. 2010Johannesburg, South AfricaMy responsibilities included; - Management, implementation and taking responsibility for all digital projects with emphasis on the internet, intranet and mobile. - Work with management to implement relevant strategies. - Use tools such as SEM (SEO/PPC), web PR, ORM, CRM, web analytics. - Understanding of the web development process and mobile media. - Pull together various resources, skill sets and suppliers to complete projects. - Work closely with design agencies and marketing services to ensure brand consistency and maintain brand integrity. - Understand company's Corporate Identity. - Liaise with branding and advertising agency. - Manage payment of relevant accounts. - Managing set budgets.
Old Mutual InsureWeb Administrator
Sep. 2003 - Feb. 2007Johannesburg, South AfricaMy responsibilities included;
Manage, implement and take responsibility for all Content Management Systems duties (CMS).
Train internal clients on the CMS. Implement SEO and use web analytics to find online trends. Understanding of the web development process and work closely with developers. Ensure online brand saliency and maintain brand integrity. Understand and implement the company's Corporate Identity online.
Africa Rainbow ToursData Centre Manager
Jun. 2000 - Aug. 2003Bedfordview, South Africa- Maintaining an information system
- Controlling all product related information and documentation in the company
- Maintaining high quality relationships with suppliers
- Negotiating competitive commission structures
- Training new staff on in-house systems
- Compiling a support manual for the In-house database
- Desktop publishing for the company’s website
- Assistant to the lead website developer and online marketing manager
- Supervising Data Centre staff members
- Processing Call Centre requests for new services and products
- Planning supplier visits and coordinating and managing events
- General Office Administration
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