Kendall Hershey

Digital Marketing Consultant @Kendall Hershey Consulting

Email Marketing ManagerGrowth HackerDigital Ads Manager💸 MarketingMarketing DirectorMarketing Analytics ManagerCommunity ManagerBrand Marketing ManagerSMM ManagerSEO Manager

Kendall Hershey is a seasoned Digital Marketing Consultant with a wealth of experience in the digital marketing industry. She is the founder of Kendall Hershey Consulting, a firm that specializes in helping businesses enhance their online presence and achieve their marketing goals. Kendall's expertise spans across Search Engine Optimization (SEO), social media strategies, content marketing, and online advertising. She has a proven track record of developing effective marketing strategies that drive substantial growth and increase brand visibility. Known for her innovative ideas and strategic thinking, Kendall is committed to helping her clients navigate the complexities of digital marketing and achieve their business objectives.

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Work Background

MongoDBLead, Growth Marketing

Nov. 2022San Francisco Bay Area

DocuSignHead of Developer Marketing

Apr. 2022 - Nov. 2022San Francisco Bay Area

DocuSignSr. Social Media & Digital Marketing Manager

May. 2021 - Apr. 2022San Francisco Bay Area

DocuSignSocial Media & Digital Marketing Manager

Jul. 2019 - May. 2021

NETSCOUTDigital Marketing Manager

Sep. 2018 - Jul. 2019Greater Denver Area• Envision and shape a broader digital marketing roadmap that includes SEO, SEM, and social media strategy; build a roadmap for SEO with defined growth targets for technical SEO, link strategy, and content optimizations via alignment with product marketing strategy. • Programmed and achieved an 85% increase in total keywords ranked on page one of Google. • Relaunched all non-branded paid search term campaigns in the first 6 months, maximizing key success metrics by 36%. • Develop and establish a social selling program through internal trainings, including the creation of process and collateral materials and success reporting, aligning with sales organization objectives. • Fronted and oversaw a cross-functional team of over a dozen individuals to audit, strengthen, optimize and conceptualize an overhaul of the corporate YouTube channel, which resulted in a 360% increase YoY in organic traffic; closed captioned the entire channel, optimized titles and descriptions for videos and playlists, created backlinks to the website, and enhanced channel and video tags. • Utilize various analytics tools to develop KPI measurements for each initiative and provide regular reports that monitor performance with insights and recommendations. • Directly supervised department interns and contractors, as well as trained new team members on the business, processes, and company priorities. • Bolster strong professional relationships with key external vendors and agencies, including negotiation of contracts, execution of PO’s, delivery of service, and managing monthly expenses.

NETSCOUTSocial Media Manager

Jul. 2017 - Aug. 2018Greater Denver AreaPromoted to manager where my focus has shifted to leading strategic initiatives that move our program towards world-class excellence. • Launched an employee advocacy program, which increased employee social media participation by 40% and conversation volume by 248%. • Optimized 200 videos for SEO, which resulted in a higher organic ranking for key terms, increasing organic views. • Organized launch campaigns that implemented innovative tactics like livestream events, which increased channel watch time by 93%.

NETSCOUTSocial Media Specialist

May. 2015 - Jun. 2017Greater Denver AreaPromoted to Social Media Specialist after successfully creating a social media strategy to increase sales and drive brand awareness. • Global social media management for a high-tech company, including writing content, overseeing daily interactions, optimizing paid media, and analyzing metrics to improve our content strategy and drive decision-making. • Developed paid advertising campaigns, which increased social-driven lead generation 3x year-over-year, with 75% being net new contacts. • Covered live events such as tradeshows, live tweeting webinars, and Twitter chats. • Successfully migrated Fluke Networks’ social media audience following the acquisition in July 2015. • Experience with crisis management and immediate response.

Fluke NetworksField Marketing Specialist

Jun. 2014 - May. 2015Colorado Springs, Colorado Area• Launched and supported social media efforts for latest product launch, grew audience by 79%. • Worked with Field Marketing Managers to optimize and produce content to increase social engagement. • Maintained a visually rich weekly blog, captured customer’s success stories, and developed SEO-optimized, keyword rich web copy. • Documented and distributed key insights from VOC Program to the broader team for use in further product and program development. • Worked with the Product Managers to gather VOC, identify beta customers, and use our social listening tool for informal product feedback.

Hach | Hach LangeMarketing Communications Intern

Sep. 2012 - May. 2014Loveland, Colorado• Headed all social media channel communications and analytics. • Conducted a detailed brand analysis of the major competitors for parameters such as brand look and feel, main messaging, and brand promise. • Authored and distributed press releases focused on new product launches. • Coordinated and organized all aspects and logistics for tradeshows with attendance over 50,000 and the Annual Sales Meeting for 264 associates. • Upgraded and streamlined leads retrieval process to accelerate lead follow-up time.

Zero + Maria CornejoPublic Relations/Marketing Intern

May. 2013 - Aug. 2013Greater New York City Area• Coordinated all sample trafficking for press pulls, communicated with editors to meet the needs of the publication, and assisted at photo shoots to keep the team and clothes well organized. • Initiated and delegated company-wide press clipping archive project to maximize storage space and increase accessibility. • Illustrated and produced attention grabbing lookbooks, business cards, and press kit layouts. • Partnered with PR on preview meetings with editors and stylists, in-store events, and VIP dressing.

The Journal of Undergraduate Research PressAdministrative Director

Feb. 2012 - May. 2013Fort Collins, Colorado• Oversaw the operations, marketing, and expansions’ departments within JUR Press • Worked well in a team environment and produced quality independent work assignments such as development and improvement of business plan revenue goals. • Supported Director of Operations in planning and execution of international conference for three new branches of the publication to expand company reach. • Skilled at implementing the social media strategy, cohesive marketing campaigns, and recruitment of staff, referees, and faculty advisors.

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