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Work Background
EFE - EVERYTHING FOR EVERYONECO FOUNDER + PARTNER (CEO)
Oct. 2020Hybrid- COORDINATED VARIOUS KEY COMPANY FUNCTIONS AND FORMULATED BUSINESS PLANS AND STRATEGIES TO ENHANCE BRAND IMAGE/POSITIONING
- IDENTIFIED AND ASSESSED REVENUE GROWTH OPPORTUNITIES, AND OVERSAW A TEAM OF 30 EMPLOYEES.
- FACILITATED COMMUNICATION AND NETWORKING WITH BUSINESS PARTNERS, NEGOTIATED CONTRACTS, AND DIRECTED MARKETING ACTIVITIES.
- SPEARHEADED EFFORTS TO ENHANCE EXISTING OPERATIONS AND INTRODUCE NEW POLICIES.
SUCCESSFULLY GREW THE COMPANY 53% WITHIN A SPAN OF 2 YEARS.
- LEAD PRICING STRATEGY DEVELOPMENT, FROM FORMULATING HYPOTHESES, TESTING THEIR
IMPACT AND FINAL RESULTS ANALYZES TO ADJUSTMENTS IMPLEMENTATION.
- DEVELOPED A MULTI-PLATFORM ADVERTISING CAMPAIGN FOR RETAIL CLIENTS, AND EXECUTED DIGITAL STRATEGY, WHILE ALSO OUTPERFORMING COMPETITION IN ALL ENGAGEMENT METRICS.
- COLLABORATED WITH MARKETING STAFF IN THE PRODUCTION OF VISUAL CONTENT TO IDENTIFY
SOCIAL MEDIA OPPORTUNITIES AND DEVELOP AN ACTIONABLE PLAN FOR EXECUTION, TO
- RECOMMEND AND DEVELOP STRATEGIES FOR GROWING AND LEVERAGING OUR SOCIAL MEDIA FOLLOWER BASE - COORDINATED LIVE-STREAMING EVENTS, SOCIAL MEDIA INTERACTION AND BROADCAST, AND
ASSISTED IN CREATING POST-PRODUCTION CONTENT FOR FURTHER USE ACROSS MEDIA CHANNELS.
Dufry GroupBrand Associate
Oct. 2023 - Mar. 2024Cruise · On-site- COORDINATED AND PARTICIPATED IN MULTIPLE INDUSTRY EVENTS, PROACTIVELY IDENTIFYING NEW SALES PROSPECTS, AND PROVIDING EXEMPLARY CUSTOMER SERVICE.
- OFFERED PRODUCT RECOMMENDATIONS TO CLIENTS, CREATED POLISHED PROMOTIONAL PRESENTATIONS, AND METICULOUSLY TRACKED AND EVALUATED SALES METRICS.
- CONDUCTED PRODUCT TESTING AND WORKED CLOSELY WITH SALES REPRESENTATIVES AND ASSOCIATES TO ELEVATE BRAND VISIBILITY.
- CONDUCTED THOROUGH RESEARCH ON CURRENT CONSUMER TRENDS AND BEHAVIORS, CONTRIBUTING TO THE CREATION OF INNOVATIVE DIGITAL MARKETING CAMPAIGNS.
- ACKNOWLEDGED BY COMPANY EXECUTIVES FOR DRIVING SUBSTANTIAL GROWTH IN BRAND RECOGNITION AND SURPASSING ALL SALES TARGETS.
- IMPLEMENTED CUSTOMER JOURNEY WITH CLIENTS OF VARIOUS NATIONALITIES IN SEVERAL COUNTRIES IN CENTRAL AMERICA AND THE UNITED STATES.
ST DOMBusiness Sales Executive
Nov. 2019 - Nov. 2020USA & COLOMBIA · Hybrid- SUCCESSFULLY MANAGED A TEAM OF 19 SMB, 2 WEBSITES AND 2 MID-MARKET ACCOUNT EXECUTIVES, PROVIDING GUIDANCE AND MENTORSHIP TO IMPROVE INDIVIDUAL AND TEAM PERFORMANCE. - LED THE TEAM TO CONSISTENTLY EXCEEDING SALES TARGETS, ACHIEVING AN AVERAGE OF 105% TO PLAN FOR OVER 2 YEARS.
- DEVELOPED AND MAINTAINED STRONG RELATIONSHIPS WITH KEY CLIENTS AND FOSTERED LONG-TERM PARTNERSHIPS AND EFFECTIVELY MANAGED KEY ACCOUNTS TO DRIVE REVENUE GROWTH. LED THE IMPLEMENTATION OF FOCUSED STRATEGIES AND OFFERED VALUABLE GUIDANCE TO
- ENHANCE PROSPECTING EFFORTS, LEADING TO FRUITFUL LEAD GENERATION AND EXPANDED AVENUES FOR ACQUIRING NEW CUSTOMERS.
- ENSURED ACCURATE AND UP-TO-DATE RECORDS OF SALES ACTIVITIES, INCLUDING LEAD INTERACTIONS, NEGOTIATIONS, AND DEAL PROGRESS, WERE CONSISTENTLY ENTERED IN THE SALESFORCE. PEOPLE DEVELOPMENT AND TALENT MANAGEMENT - SHOWCASED ROBUST LEADERSHIP AND MOTIVATIONAL ABILITIES, ENCOURAGING THE TEAM TO REMAIN FOCUSED, MOTIVATED, AND UNITED IN ACHIEVING GOALS. HELD FREQUENT TEAM MEETINGS TO ACKNOWLEDGE ACCOMPLISHMENTS, EXCHANGE BEST PRACTICES, AND NURTURE A COLLABORATIVE WORK ATMOSPHERE.
- ESTABLISHED TRANSPARENT COMMUNICATION CHANNELS, OFFERED ASSISTANCE AND DIRECTION, AND CULTIVATED A POSITIVE WORK ENVIRONMENT. INTRODUCED AN OPEN-DOOR POLICY AND REGULAR ONE-ON-ONE SESSIONS TO ADDRESS STAFF CONCERNS AND ENSURE THEIR PROFESSIONAL DEVELOPMENT AND JOB SATISFACTION.
- ATTRACTED AND NURTURED TALENT, PINPOINTED HIGH-POTENTIAL INDIVIDUALS, AND IMPLEMENTED TRAINING INITIATIVES TO BOOST THEIR SKILLS AND CAPACITIES. ORCHESTRATED THE RECRUITMENT PROCESS, LEADING TO THE HIRING OF TOP-PERFORMING SALES EXPERTS. - DEVELOPED A THOROUGH ONBOARDING PROGRAM TO EXPEDITE THEIR INTEGRATION AND TIME TO PEAK PERFORMANCE, RESULTING IN A 30% REDUCTION IN RAMP-UP TIME.
Fashion Touch CollectionNATIONAL RETAIL COORDINATOR
Oct. 2018 - Feb. 2019Colombia · On-siteDesigned strategies to improve their overall performance for their 3 stores in Bogota. Suggested ways in which they can make their businesses more efficient and profitable, primarily working through the supply chain in a variety of areas such as sales, marketing and customer service.
GrouponBILINGUAL OPERATIONS SUPERVISOR
Nov. 2017 - Sep. 2018Colombia · On-siteMy main task was the implementation of this pilot in Bogotá, by creating and giving structure to: an assertive training process, service meshes that satisfied workforce requirements, and the construction of productivity flows, which provided resolution to both the internal and external client requirements.
G-Star RAWREGIONAL STORE COORDINATOR
Jul. 2015 - Feb. 2017Colombia · On-siteMy role was carrying the crucial responsibilities of overseeing a dedicated team of sales experts, crafting and implementing winning sales strategies, and propelling revenue growth within a designated region. I was responsible for overseeing and managing the sales operations to drive sales growth, achieve revenue targets, and ensure exceptional customer service across all retail locations within my assigned region.
Kenzo JeansWOMENSWEAR DESIGN ASSISTANT
May. 2012 - Aug. 2015Colombia · On-siteIt was my job to promote the search for new inputs and raw materials aware of the latest fashion trends, and to design their inclusion in the final finishing process on the garment. Consequently, it was responsible for carrying out production orders that supply its various productive entities.
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