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Work Background
JesstrategiesFounder
May. 2024Developing a premier strategic advisory organization
DiageoMarketing Director - Secondment - Category Gin, Vodka & Baileys for Southern Europe
Oct. 2023 - May. 2024Recruitment insights strategy Marketing strategic proposal sale of Pampero a Rum Brand
DiageoMarketing Director - Project - Luxury portfolio in Latin America & Caribbean
Apr. 2023 - Oct. 2023Part of Multidisciplinary team in charge of implementation of Global Strategy and Operating model for Brand Building and Execution of the Luxury portfolio in Latin America & Caribbean.
DiageoMarketing Director
Aug. 2016 - Apr. 2023In charge of setting the strategic vision for brand building, consumer understanding and using insights to grow. Digital Platforms & brand vision thru insights. Digital content for all brands ensuring right KPI indicators for growth in reach and transactions. Ensure the productive partnerships, pricing, P&L & right investment. Leader of innovation & Digital Agenda.
The Coca-Cola CompanyMarketing Director
Apr. 2013 - Aug. 2016CaracasBrand strategy. In charge of Innovation and brand changes, ensure the right alignment with bottler and investment at trade. Strategy & negotiations of Media Investment. Help team on consumer’s conversations to be use as insights for activations and brands implementations. Global alignment for local implementation.
UnileverMarketing Development Mgr Home and Personal Care products
Apr. 2011 - Apr. 2013CaracasSetting strategy vision for plan activations for all brands. Leader of planning process. Ensuring the correct use of local insights to bring more penetration. Leader of innovation and part of Executive team. Built, implemented and enhanced national marketing initiatives to maximize outreach and sales of Home, House Hold Care & Personal Care. Demand Process and Leader of Pricing agenda.
UnileverCustomer Marketing Manager FIC
May. 2009 - Apr. 2011Main responsibilities: Setting new strategy of commercial and marketing for brand development. RTC model for Cold chain and capex implementation for Per Capita Growth in Ice Cream. Leader of innovation agenda. In charge of development of business, pricing strategies, product platforms &communication strategies aligned with Ancam marketing plans. Also in charge to ensure the correct development of both department: categories (brands) and Trade Category (channels). Part of company’s Executive team.
UnileverCustomer Marketing Manager Tio Rico
Jan. 2009 - May. 2009VenezuelaDevelopment of BTL activities and coordinating the implementation of above the line. In charge of the approval of Category Management and sales Force Presentations. Coordinated resources to craft marketing plans for various projects including product launches and events
UnileverCustomer Marketing Manager Deos & Home Care
Apr. 2007 - Jan. 2009VenezuelaDevelopment of BTL activities and coordinating the implementation of above the line. Product launches. Control of demand and prices. Promotional activities by channels and customers. Development of communicative pieces and placing them at the trade. Implementation of promotional activities for customers and channels. In charge of the approvals of all Category Management activities and sales Force Presentations.
RevlonTrade Marketing Coordinator Latin America
Jun. 2006 - Apr. 2007VenezuelaResponsible for developing promotional activities of personal care brands and beauty implements, both clients and consumers to generate incremental sales, enhance the presence of products at point of sale and, strengthening the client relationship - brand-consumer market in Central America and South America, from Venezuela.
RevlonTreasury and Budget Manager Vzla & Latam
Mar. 2005 - Jun. 2006VenezuelaBudgetary control, foreign exchange and treasury management, for both business units. Venezuela's budget management. Price analysis. Sales Review and explanation
RevlonFinancial Planner - Export Latin America
Nov. 2003 - Mar. 2005VenezuelaDelivery and analysis of financial performance, credit and collections, forecast (production and financial) budget and cost control.
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