Gustavo Assafir

Sales & Growth Marketing expert @Upscale B2B

Sales ManagerBusiness Development Manager🔥 Startup Founder💸 MarketingPartnerships ManagerBusiness OwnerHead of Growth💼 C-level Executive👍 Sales & BizDevGrowth HackerChanel ManagerCMOCSOAdvisorFounder✨ Business OwnerCBDO

Upscale B2B Company has been experiencing consistent growth in sales and marketing due to the strategic efforts led by Gustavo Assafir. Utilizing his expertise in growth marketing, Assafir has implemented numerous successful campaigns that have resulted in increased lead generation and conversion rates. His focus on data-driven strategies and customer-centric approaches has significantly improved our customer retention and loyalty. Assafir's initiatives in sales and marketing have effectively positioned Upscale B2B as a leader in the industry. Moving forward, Assafir plans to leverage emerging technologies and innovative strategies to further accelerate the company's growth and market presence.

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Work Background

Aktie NowBusiness Leader | CX Tech

Mar. 2024São Paulo, Brazil · HybridCX TECH - BUSINESS LEADER Business squad enablement, strategy, partnership and sales management for CXP and DXP SaaS.

Upscale B2BSales Director - EaaS(Executive as A Service)

May. 2023Brazil · HybridGROWTH MARKETING B2B - High Ticket | Account Based Social Selling: Highly qualified leads, hyper-personalization, powered by A.I. (Artificial Intelligence) and growth methodologies to Linkedin. | Channel development: Insider Platform SALES MANAGEMENT | Sales Operation: New operational workflows for pricing, legal and onboarding, reducing journey average time by 27%. Also responsible for recruiting and developing sales team. RESULTS Lead generation: +160% | Onboarding time: -27% BRANDS I'M PROUD TO HAVE CONTRIBUTED | Nivea, Tramontina, Midea, JBS, Levi's, Piccadilly, Kipling e Localiza.

Upscale B2BGrowth Marketing Manager - EaaS(Executive As a Service)

Sep. 2022 - Apr. 2023São Paulo, Brazil · RemoteGROWTH MARKETING | ABM, inbound and outbound. | Planning, pricing and team recruitment. | Product Marketing: Brand management, digital marketing, marketing Management, B2B digital strategy, social media, Search Engine Optimization (SEO), market research, social selling, email marketing, online marketing, online advertising and data analysis. SALES PLANNING AND LEADERSHIP | B2B sales methodology: SPIN e BANT. | Pipedrive: Playbook, goals, forecast and automation. | B2B Sales Operations: Recruiting, finance, sales processes, training and mentoring. RESULTS | Lead generation: +903% | Social engagement: +84% BRANDS I'M PROUD TO HAVE CONTRIBUTED | Carrefour, Pão de Açúcar, Magazine Luiza, Smiles, Leroy Merlin, Grupo Soma, Martins, Avon, Bradesco, Banco Inter, JBS, among others.

KeyrusHead of Sales Brazil | Codeby

Nov. 2021 - Oct. 2022São Paulo, Brazil · RemoteSALES MANAGER BRAZIL - Codeby | B2B Sales Operations: Recruiting, finance, sales processes, training and mentoring. | Commissioning policies, target criteria per profile, individual tracking dashboard. | Legal: Documentation and digital signature flow. | Sales Operation: Predictive revenue methodologies, onboarding, Hubspot playbook. | New business development: lead generation, direct sales, sales presentation, business analysis. | Customer Success: Key Account Management, Business Analysis, Business Planning. | Data-driven management: Analysis, strategies, and routines based on OKRs and business KPIs. PRODUCT AND CHANNELS STRATEGY | Market research, strategic analysis, pricing. | New products and services methodology for e-commerce. RESULT | Quota achievement - Q1/2022: 109% | Quota achievement - Q2/2022: 126% | Quota achievement - Q3/2022: 107% BRANDS I'M PROUD TO HAVE CONTRIBUTED | ALLOS, B.Blend(Whirpool & AMBEV), Carrefour, Dengo, Extrafarma, Insider, Intimissimi, UsaFlex, among others.

PagBank PagSeguro - YamíRevenue Director - Yamí SaaS (Retail Tech)

Dec. 2019 - Nov. 2021São Paulo · RemoteSTRATEGIC AND FINANCE PLANNING | Product P&L development. | Strategic portfolio planning. | Diagnosis of strategic opportunities for PagBank Group. COMMERCIAL MANAGEMENT | Sales training, service journey, commercial policies and profitability calculator. | Management of strategic customers, commercial team leadership. | Partner Management: VTEX and ORACLE. | Customer Success: Analysis and journey upgrade | B2B Sales Operations: Recruiting, finance, sales processes, training and mentoring. | New business development: lead generation, direct sales, sales presentation and business analysis. | Data-driven management: Analysis, strategies and routines based on OKRs and business KPIs. | Branding, pricing and go-to-marketing strategy. RESULTS | Quota achievement 2020: 193% | Quota achievement 2021: 132% BRANDS I'M PROUD TO HAVE CONTRIBUTED | Suvinil, Philips, Yamaha, Kroton, Tok Stok, Bosch, Grupo Soma, Bradesco, Pernod Ricard, Creditas, among others.

Profit-eCMO - Chief Marketing Officer [Partner & DRIVEN.CX Co-Founder]

Sep. 2018 - Aug. 2019São Paulo · On-siteMARKETING DIRECTOR | Co-founder responsible for branding, design, channels and sales. | Digital marketing and team integration. | Data-driven management: Analysis, strategies and routines based on OKRs and business KPIs. RESULTS | Sales target 2019: 178%

Profit-eCRO - Chief Revenue Officer [Partner]

Mar. 2015 - Aug. 2018São PauloEXECUTIVE DIRECTOR | Mergers and acquisitions, financial analysis and market planning. | Optimization of commercial and operational processes. | Data-driven management: Analysis, strategies and routines based on OKRs and business KPIs. MARKETING AND BUSINESS | Marketing, branding and events planning. | Business strategy, forecast and planning. | VTEX Channel: Partnership program and team building. RESULTS | Quota achievement 2017: + 125% | Quota achievement 2016: + 110% | Quota achievement 2015: + 142%

Profit-eSales Manager

Sep. 2013 - Feb. 2015São Paulo · On-siteCOMMERCIAL MANAGEMENT | Staff training and qualification. | Strategies and tactics for business development. | C-Level sales, hands-on. | New business development: lead generation, direct sales, sales presentation and business analysis. | B2B Sales Operations: Recruiting, finance, sales processes, training and mentoring. | Customer Success: Analysis and journey upgrade. NEW PRODUCTS | Qualitative Usability Research and Software (SaaS) for image management in e-commerce for the fashion market. RESULTS | Quota achievement 2014: 120% | Quota achievement 2013: 165% | Award: Best New Employee 2013 BRANDS I'M PROUD TO HAVE CONTRIBUTED | TIM, Calvin Klein, AVON, Mambo, Shoulder, Grupo Technos, Boticário, Connect Parts, C&A, among others.

Profit-eBusiness Consultant

Jan. 2013 - Aug. 2013São Paulo, Brazil · On-siteCOMMERCIAL ACTIVITIES | Heuristic analysis and planning for conversion rate optimization (CRO) | Events, negotiations and onboarding. | New business development: lead generation, direct sales, sales presentation and business analysis. RESULTS | Quota achievement Q2 2013: 302% | Promoted in 8 month to Business Manager. BRANDS I'M PROUD TO HAVE CONTRIBUTED | Shoulder, Kate Spade, TVZ, My Shoes, Droga Raia, Boticário, KD Pneus, Dental Cremer, among others.

Manufatura - Strategic DesignMarketing and Web Manager

Feb. 2010 - Jan. 2013Rio de Janeiro e Região, Brasil · On-sitePROJECT MANAGEMENT | Branding; Visual identity; Merchandising; Graphic design, editorial and web. | Online and social media planning. MARKETING AND SALES | Strategic planning and commercial operation. | New business development: lead generation, direct sales, sales presentation and business analysis. ON-LINE DEPARTMENT | Services development and pricing. | Web projects, social and GoogleAds management.4 BRANDS I'M PROUD TO HAVE CONTRIBUTED | ANCAR Ivenhoe; ANTT; Kinoplex Cinemas; InPress Porter Novelli; FIOCRUZ; Rival Petrobras; Secretary of Culture RJ; UFRJ; Rainbow; Soul Traveler; Turbomeca do Brasil, among others.

APTA EventsBusiness and Operational Manager [Partner & Founder]

May. 2007 - May. 2010Rio de Janeiro, Brazil · HybridMANAGEMENT AND HUMAN RESOURCES | Financial management. | Staff recruitment and training. | Purchasing and inventory management. MARKETING & SALES | Branding, digital marketing and partnership. | Sponsorship projects, sales and events supervision. | New business development: lead generation, direct sales, sales presentation and business analysis. OPERATION | Purchasing, logistics and management. BRANDS I'M PROUD TO HAVE CONTRIBUTED | Clube Costa Brava, IBMEC-RJ, MARRIOT Hotel, Rede Globo, Wolf Maya Produções, SKYY Vodka, SHERATON-Barra, STOLICHINAYA, AMBEV, TOYOTA, SOUZA CRUZ, GILLETTE VOLVO, BRADESCO, ITAIPAVA, TNT, SENAC, among others.