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Work Background
TiendamiaCEO
Jul. 2022
Fulbright CommissionTechnology Information Communication (TIC) Scholarship Evaluation Committee
Jun. 2020 - Jun. 2020Montevideo, UruguaySelected by Fulbright Commission to be part of the Evaluation Committee for TIC interviewing 15 candidates to select the next generation of uruguayan fulbrighters in Tech
TiendamiaChief Revenue Officer (CRO) & Chief Marketing Officer (CMO)
Jun. 2019 - Jun. 2022MontevideoTiendamia is the leader of crossborder ecommerce from the US in LATAM. As the Chief Revenue Officer and Chief Marketing Officer I:
• Lead Tiendamia's Commercial and Marketing teams to outperform local ecommerce by offering more than 1 billion products from Amazon, eBay, Walmart, Macy's, and more retailers from the US directly to our customer's doorstep in LATAM
• Develop the strategy with our C-level to lead ecommerce crossborder from the US through our key projects fueling our hyper growth to become the next ecommerce unicorn in latam
• Positioned Tiendamia to become one of the Top 10 ecommerce in Argentina, Ecuador, and Perú and Top 2 ecommerce in Uruguay • Launched Tiendamia in Brazil, Ecuador, and Costa Rica following our success in Argentina, Perú, and Uruguay
• Consistently improved our value proposition together with our Country Managers and Business Managers to generate more value to our customers and fulfill their dreams to access products around the globe without limitations
• Lead our Offline (TV, Radio, Newspapers) and Online (SEM, SEO, Email Marketing, Influencers, Affiliates) campaigns through our Marketing Team to build awareness and attract customers to live a seamless crossborder experience
Duke University - The Fuqua School of BusinessEntrepreneurship & Venture Capital Club (EVCC) - Co-president
Feb. 2018 - Feb. 2019Raleigh-Durham y alrededores, Carolina del Norte, Estados Unidos
SHOPherLOOKCo-founder & CEO
Jan. 2018 - Dec. 2018Raleigh-Durham y alrededores, Carolina del Norte, Estados Unidos• Launched the first body-positive-fashion marketing platform that allows customers to shop clothing from 200+ brands based off pictures of influencers with similar body characteristics to them.
• Developed a social media marketing strategy through Instagram by managing relationships with 100+ influencers, reaching over 1,000 followers in two months with 50% CTR.
• Obtained five affiliate marketing contracts, allowing for monetization opportunities with 200+ clothing brands.
• Designed and launched pilot website in August 2018, reaching ~500 unique users, 1,500 pageviews and 100% CTR in the first 3 weeks.
• Managed a computer science team of eight in the development of a more advanced website and webapp in react.js to provide an enhanced customer experience and drive adoption.
Fulbright CommissionMasters Student
Aug. 2017 - May. 2019Fulbright scholarship to get my MBA at Duke University - The Fuqua School of Business
Duke University - The Fuqua School of BusinessMasters of Business Administration - MBA
Jul. 2017 - May. 2019Durham, North Carolina, Estados Unidos
TenarisBusiness Coordinator Linepipe Offshore for Sub-Saharan Africa, Europe and Caspian Sea
Dec. 2013 - Jul. 2017Uruguay• Coordinated and managed pipeline and services sales for projects valued between $10M and $200M, performing financial contribution analysis required up to the CEO for ultimate approval.
• Coordinated a multi-sector team of seven analysts to deliver commercial and technical offers for customers and lead negotiations with services suppliers.
• Enhanced and managed relationships with Brazilian mill linepipe sales team, stimulating international welded pipeline sales for the company in $50M.
• Outstanding projects awarded under my coordination: TCO FUTURE GROWTH PROJECT (Kazakhstan), JOHAN SVERDRUP (Norway), SCOLTY&CRATES (UK), and NENÉ MARINER (Congo).
• Evaluated in the top 10% of my peers during all semiannual evaluations and was awarded the Outstanding Performance merit at TUIC – 1-month training program for salient Global Trainees.
TenarisCredit & Collections Analyst USA, Canada & Caspian
Jul. 2013 - Dec. 2013Uruguay• Analyzed customer and country risk and followed up countries credit rankings.
• Selected by management for early promotion to Business Coordination.
Tiempost Uruguay S.A.Operations & Logistics Analyst
Feb. 2013 - Jun. 2013Montevideo, Uruguay• Created business development plan to disregard third party services and improve margins by 30%.
• Designed new drive-thru logistic center to increase sales in 7%.
MovieOperations & CX Consultant
Jun. 2011 - Aug. 2012Montevideo, Uruguay• Applied Queuing Theory analysis that led to the development of an improvement plan to modify distribution and visual resources, improving customer service efficiency and satisfaction.
• Competitors ultimately followed this trend, making our project for Moviecenter ultimately responsible for one of the biggest updates in Uruguay’s cinemas.
Represa Salto Grande (CTM)Summer Engineering Intern
Jan. 2010 - Dec. 2011
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