Angela Marsh

Director of Growth Marketing @Venus et Fleur

Digital Ads ManagerHead of GrowthMarketing Director💸 MarketingMarketing Analytics Manager👍 Sales & BizDevSMM Manager

Angela Marsh is an accomplished marketing professional who currently serves as the Director of Growth Marketing at Venus et Fleur, a leading company in the luxury floral industry. With an impressive career spanning over a decade, she has developed extensive expertise in digital marketing and brand strategy. Prior to joining Venus et Fleur, Angela honed her skills at multiple high-profile companies where she excelled in creating and implementing effective growth initiatives. Angela is highly skilled in data-driven marketing, customer acquisition, and building high-performing teams. Her dedication to driving growth and creating innovative marketing strategies has greatly contributed to the success of the brands she has worked with. Angela holds a degree in Marketing and Business Administration and is an advocate for continuous learning and professional development in the ever-changing world of digital marketing.

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Network Power<100 people

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Marketing

Geos

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United States

Work Background

Venus ET FleurSenior Growth Strategist

May. 2022California, United States-Collaborate on assigning copy and creative assets as per campaign requirements. -Analyze the conversion funnel, identifying user and segment-based improvements for enhanced outcomes. -Oversee and manage paid advertising campaigns across platforms including Google, Facebook, Snapchat, TikTok, LinkedIn, Bing, Twitter, CTV, Display, Pinterest. -Manage strategy + collaborate with marketing team on podcasts opportunities, while focusing on primary growth KPI's - Manage audience targeting, and creative collaboration for all post card marketing - Continuously test and optimize target audiences and creative assets. - Skillfully manage budget allocations across all paid advertising channels. - Maintain relationships with key representatives from major advertising platforms. - Liaise with the creative team to request and brief advertising materials. - Dedicate efforts to optimizing conversion rates and click-through rates. - Provide analytical reports and leverage data-driven insights to enhance ROI. - Troubleshoot and resolve issues to ensure seamless campaign performance. -Accountable for overachieving on goals and metrics related to efficiency and growth, inclusive to CAC, ROAS and LTV, and strategizing around channel optimization, incrementality testing, and more, all while championing the Venus et Fleur brand -Monitor KPIs, measure performance of paid and organic channels and campaigns to assess effectiveness and determine ROI, and make and implement recommendations for improving new customer acquisition and conversion metrics while optimizing spend -Generate consumer profiles based on cohort analysis that can be used in developing strategic marketing plans -Partner with cross-functional teams, retention, brand, customer service, and leadership to strategize acquisition marketing throughout the customer journey

EmberTribeDirector of Growth

Jan. 2022 - May. 2022RemoteAs the Director of Growth I oversee the Digital Strategists, Email Marketers and Content Writers within the Client Services department, ensuring that the team reaches optimal performance and meets or exceeds client targets. It's my responsibility to oversee the work of the Digital Strategists, Content Writers and Email Marketers to ensure consistency, effective strategies, and timelines, while also acting as a resource for relationship management and setting expectations.

EmberTribeSenior Digital Strategist | Google Channel Lead

Jun. 2021 - Jan. 2022RemoteAs a Digital Strategist it is my responsibility to produce measurable results and increased revenue for my clients by strategizing and managing effective digital marketing campaigns.

EmberTribeGroup Account Director

Nov. 2020 - Jun. 2021As a Group Account Director I have the opportunity to wear a lot of hats, but in my core I am focusing the growth of my clients and my team. *Developing and executing marketing results driven marketing programs across a wide range of of clients, verticals and digital channels. * Consulting with clients on establishing online marketing objectives and establishing proper budgets for marketing spend. * Hiring, training and managing team of Project Managers and Growth Specialists to influence client success and career growth.

Madwire®Marketing Executive

Jan. 2017 - Oct. 2020Fort Collins, Colorado AreaAs a Marketing Executive at Madwire® I aim to continually strive to produce, power and promote the greatest small business marketing platform in the world. As a company we provide marketing technology & talent to help Fuel Your Brand®. Such as Marketing 360®, which is the #1 marketing platform® for small business and has everything you need from design, to marketing, to CRM. Madwire Mission: Our mission is to continually strive to produce, power and promote the greatest small business marketing platform in the world. While doing this, Execution Excellence is our standard and our standard is non-negotiable. Wherever that takes us it takes us. As a Marketing Executive it is my job to help facilitate the brand marketing goals and objectives. The platform’s number one goal and purpose is to drive results (conversions & sales) and everything provided through the platform has that one end goal in mind. It is important to understand that Marketing has gone digital and will remain digital and brands need a platform at which to execute and optimize their marketing in the most efficient way possible.

Colorado Group RealtyDirector of Marketing

Jul. 2014 - Apr. 2017Steamboat Springs, COAs the Director of Marketing at Colorado Group Realty it is my goal to implement the most effective marketing strategy for the company and for all of the agents in the company. Colorado Group Realty, the largest 100% locally owned real estate firm in Steamboat Springs,has a deep commitment to improving the quality of life in the Yampa Valley. The company operates 4 offices in the area. By using, brand awareness, e-marketing, social media management, event coordination, website management, broker marketing management(if needed and asked for), media advertising, specialized open house tours, graphic design and overall management of the marketing for Colorado Group Realty I am able to effectively engage in creating the most successful image for this company while also being a friendly face, your neighbor. Colorado Group Realty was formed in 2003 as a broker-owned company. We are the largest independently owned brokerage company in the Yampa Valley, serving Steamboat Springs and Routt County. Our team of over 50 owners and associates work together with commitment to a shared vision, giving excellent service to our clients. Our expertise in all areas of real estate are unsurpassed in the marketplace. We conscientiously contribute to and help shape the economic and cultural growth of our valley. We have 3 premier office locations: one in the heart of Old Town at Lincoln Avenue and 5th Street, one at the base of the ski mountain at the Sheraton Steamboat Resort and one in western Routt County in the ranching community of Hayden. We were involved in over 25% of all real estate transactions in the Yampa Valley. Our marketing team constantly strives to exceed the expectations of buyers and sellers by exploring and implementing the most innovative strategies, while maintaining brand recognition and consistency throughout our creative efforts.

Coldwell Banker Distinctive PropertiesMarketing Manager and Office Manager

May. 2013 - Jul. 2014Steamboat Springs, CODay to day responsibilities correlate to managing 25 active Realtors. This includes managing their new listings, listings that go under contract and helping them with closings. Trained and full of knowledge on programs such as CTME, CREST and help with every aspect of the Coldwell Banker marketing program. Produce flyers, arrange for open houses, showings, or anything that will help to make the agents business successful. In addition to keeping the office running with minimal tasks to large tasks I manage the digital marketing for all of Coldwell Banker Distinctive Properties. From blogs to Facebook, I'm the voice behind the company online. As the Marketing Manager I oversee three offices Online Marketing. Keeping up to date blogs, and blogs for each office. Following the implemented Marketing Packages for each office and then producing the materials each agent needs to better enhance their listings. Daily management of Facebook, GooglePlus, GooglePlaces, Twitter and all Social Media Platforms for Coldwell Banker Distinctive Properties.

Steamboat Springs School DistrictHead Coach

May. 2013 - Apr. 2014Train group of athletes the principals and foundations of the sport of cheerleading. Choreograph competition routine to send high school cheer team to four different competitions with hopes to go to nationals. Co-Ed coach with a passion for hard work that pays off in the end.

NRC BroadcastingAccount Executive

Apr. 2012 - May. 2013Execute sales strategies to benefit the local companies of the Steamboat area by getting them on radio. Manage accounts for businesses in Steamboat who are on air, write their ad copy, and make sure they are involved in events throughout the community that will benefit them as a business.

Excel GymnasticsHead Cheer Coach

Jan. 2012 - May. 2013Steamboat Springs, COHead coach for all star girls team level 5. Started up team in January.

Homeless GearMarketing Assistant

Jan. 2011 - May. 2011Organize written proposals to both corporate and not corporate companies in hopes for donations of any type of outdoor gear. Develop an understanding for the current need that the Homeless Community has and allowing for big and small companies to further involve themselves in the process for good will recognition. Reaching out to companies in regional and national areas to introduce a new product idea and thus allow for Homeless Gear to regain a bigger name. Merchandiser March 2009 to Septemeber2009

Fort Collins Country ClubMerchandiser

Mar. 2009 - Sep. 2009Provision of shop display in the women's section of the golf shop. Organization of the shop was increased once on staff due to the management of the women's clothing and golf accessories. Changed the look and attitude of the shop with one on one customer service and actual wearing of the products within the shop for women. Men previously were the only demos of the clothing. Submitted special orders to any retailer the customer demanded, kept tee sheets up to date and time with efficiency and organization.

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