Janelle Zander - Nonprofit Marketing & Business Operations Consultant, Consultant

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Work Background

Nonprofit and B2B Marketing Strategy and Operations ConsultantConsultant/Owner

Jan. 2024United States, BellinghamWith 10 years of experience working in HubSpot, I bring a deep understanding of the platform's capabilities and best practices. As a former VP of Marketing at a global nonprofit, I have a proven track record of strategic leadership and execution. I've helped dozens of clients optimize their HubSpot tools, ensuring efficient sales pipelines, effective marketing strategies, and clean, actionable data.

Love Justice InternationalVice President Marketing

Apr. 2018 - Dec. 2023Denver, Colorado, United States• Collaborated closely with the CEO to plan, develop, and execute marketing, branding, communications, and events. • Led a company-wide strategic overhaul, resulting in a groundbreaking marketing program that consistently outperforms industry benchmarks. • Achieved a remarkable 5000% increase in website traffic over five years through integrated marketing strategies. • Revamped messaging and marketing collateral for a cohesive brand identity. • Enhanced SEO performance through innovative content marketing strategies. • Nurtured relationships with key clients and partners, leading to successful donor events and promotional strategies. • Working in HubSpot, managed MarTech (marketing technology) including CRM and CMS as well as built- in and custom integrations.

Hydration MediaOwner Digital Marketing Agency

Aug. 2005 - Oct. 2018Greater Denver Area• Founded and managed a certified HubSpot Gold partner agency, supporting executives in various industries. • Designed and executed strategic marketing campaigns, managing the client journey and representing the agency in client interactions. • Directed creative concepts and marketing strategies, including website development, design, content, and email marketing. • Managed staff, overseeing hiring, terminations, promotions, and budgeting. • Acted as the managing editor of print and digital magazines, leading every issue from concept to completion. • Developed customized solutions to meet client needs, ensuring high customer satisfaction.