Joy James - Digital Marketer & Graphic Designer, Freelancer

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Startup Founder

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Business Owner

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C-level Executive

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Work Background

KEO International ConsultantsDigital Marketing Analyst

Feb. 2021Dubai, United Arab EmiratesI was hired by KEO as a marketing consultant for 3 months but later offered to join the team permanently due to high performance. KEO is one of the leading, most established construction design firms in the Middle East. They have won multiple, highly prestigious awards for their work. My role in KEO is within their Project Development & Cost Consultancy division called ‘C-Quest’ as a Digital Marketing Analyst. I use a range of digital skills to serve effectively as a ‘one woman digital marketing team’. Responsibilities -Website design and development -Web analytics for website performance and user behaviour -Design of content creation (company brochures, social media content, etc) using Adobe Photoshop, Adobe Illustrator, Adobe inDesign, Adobe After Effects and Adobe Premiere -Growth / Business Development (strategies, Go To Market plans and more) -Social Media Management (Facebook, LinkedIn, Twitter and Instagram) -Content optimisation for search engine optimisation (SEO) and Pay Per Click advertising (PPC) -Analysis, reporting and presenting analysis such as audience information and user profiles; requirements, demographics, jobs to be done etc -Attending events and conferences to assist market trend analysis and competitor intelligence -Offline marketing (awards submissions, conferences etc) -Collaborating with multiple cross-functional colleagues within the company

Self-EmployedFrontend Developer

Apr. 2020 - Jul. 2021Dubai- UX Design. - Frontend Development. - Digital Marketing. - Web Analytics. - UX Research. Portfolio - https://joyjames97.github.io/jvjames/

Self-EmployedFront End Web Developer (Training)

Jan. 2018 - Feb. 2020Dubai, United Arab EmiratesI consider myself an 'end to end' specialist; I analyse user experience and implement the optimised experience through front end web development. *Proactive Learning* - Online Marketing (SEO, Display, Affiliates, Social Media, PPC and more) - Web Analytics – analysis and reporting - Conversion Rate Optimisation (CRO) and User Experience Research - Website Development and Tag Management: - HTML5 - CSS3 - Bootstrap 4 - Git & Github - Python - Javascript - jQuery - SQL & databases - Test-Driven Development

Just Vegan Digital Marketing Specialist

Feb. 2020 - Apr. 2020Dubai, United Arab Emirates- Content creation for social media. - E-retail content preparation and follow-up (texts, banners, pack shots) - Online competition review on social media and e-commerce. - Conduct primary and secondary research to capture market trends and dimension the competitive landscape; Work with marketing team to ideate marketing strategies for new and existing products. - Learn marketing best practices and strategies and assist in developing strategies for the target segment. - Support marketing team to plan, organize, coordinate, promote, and facilitate various types of events. - Support the team through development of content and sales tools (e.g. presentations, social posts, copy, signage, etc.) - Other general administrative tasks - Responsible for Social Media Management, website development and Web Analytics

KnockoutCRM Analyst

Nov. 2017 - Jul. 2019Málaga y alrededores, EspañaDeliver CRM and Campaign reports. Collaborate with other teams within the business to build a complete picture for customers. Define and manage the customer analytic strategy. Optimise content strategies Perform data analyses and post-activity evaluations to deliver customer insights and make recommendations. Analyzing data with CRM systems and google analytics.

Hadabella.comWeb Analyst

Dec. 2013 - Nov. 2017BenalmadenaI worked at Hadabella since 2013 and in this time have helped them grow to a reputable brand with consistent traffic and orders. I’ve helped improve website user experience and taken the company from an idea to a successful business venture. Responsibilities include:  Maintenance of their WordPress website  Analysing user experience using Google Analytics and other CRO tools  Competitor Analysis (pricing, usability, features, stock and more)  Uploading products to the website and optimizing product pages for SEO  Management of customer enquiries and account management  Creating special offers and incentives to increase website conversion  Analysing customer feedback to optimize the website and user experience  Stock management (onsite and order fulfilment)  Social Media Management of Hadabella’s online social accounts  Use of image editing software (such as Photoshop and Gimp)  Warehouse layout optimisation based upon orders and staff operations