KEO International ConsultantsDigital Marketing Analyst
Feb. 2021Dubai, United Arab EmiratesI was hired by KEO as a marketing consultant for 3 months but later offered to join the team permanently due to high performance. KEO is one of the leading, most established construction design firms in the Middle East. They have won multiple, highly prestigious awards for their work. My role in KEO is within their Project Development & Cost Consultancy division called ‘C-Quest’ as a Digital Marketing Analyst. I use a range of digital skills to serve effectively as a ‘one woman digital marketing team’. Responsibilities
-Website design and development
-Web analytics for website performance and user behaviour
-Design of content creation (company brochures, social media content, etc) using Adobe Photoshop, Adobe Illustrator, Adobe inDesign, Adobe After Effects and Adobe Premiere
-Growth / Business Development (strategies, Go To Market plans and more)
-Social Media Management (Facebook, LinkedIn, Twitter and Instagram)
-Content optimisation for search engine optimisation (SEO) and Pay Per Click advertising (PPC)
-Analysis, reporting and presenting analysis such as audience information and user profiles; requirements, demographics, jobs to be done etc
-Attending events and conferences to assist market trend analysis and competitor intelligence
-Offline marketing (awards submissions, conferences etc)
-Collaborating with multiple cross-functional colleagues within the company