Rogerio Loggetto

Marketing Manager @Loggetto Serviços

BrazilEmail Marketing ManagerEvent Producer💸 Marketing✔️ ITBusiness OwnerCreative ProducerCopywriterMarketing Analytics ManagerCRM manager🐦 DesignGraphic Designer🧨 Consulting🎥 EntertainmentVideo Editor🏐 SportsPresentation Designer🎓 StudentContent Manager

With a successful track record of more than two decades in the Marketing area, I have extensive knowledge of market dynamics and a proven ability to drive innovative marketing strategies. My career started at IBM Brazil where I learned all the concepts and procedures necessary to design, implement, manage and measure innovative marketing strategies. I was Latin America manager and conducted projects for IBM Corporate. Today, at YKP group, I manage a marketing team that generates 500+ leads (MQLs) that accounted for 23% of the company's gross revenue.

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Work Background

YKPMarketing Manager

Oct. 2019São Paulo Area, Brazil- Responsible for YKP, Syprice, XPTA and Runsmart brands, we developed a branding plan through YouTube Ads, sports marketing, TV Jovem Pan and Go Where magazine that generated more than 1.5M views in just 6 months. - Enrichment of the prospect base, accordingly to LGPD rules, generated 370 opportunities and R$410k in 2021's revenue. - Strong execution in paid media (Google, Taboola and LinkedIn), our R$40k investment generated R$200k ROI in 2021. - Development of new products such as YKPTEX, NetSuite DiY and easyCAC. - We developed 18 actions with more than 500 customers and prospects through webinars and events. - We launched 126 eMail Mktg campaigns producing R$250k in sales.

Box of WineMarketing Manager

Jun. 2019São Paulo Area, Brazil- Implementation of organic campaigns on Instagram and eMail Marketing that generated a monthly traffic of 5k sessions. - Currently implementing a new eCommerce platform based on Magento to enable automation with Google Merchant and allow the creation of customized campaigns. - Development of new partnerships with importers that increased our portfolio by +50%. - All of those actions enabled a sales increase of 23%.

Di Vinum vinhosMarketing and Sales Manager

Apr. 2015 - Jun. 2019São Paulo Area, Brazil- Migration of the eCommerce platform to Magento allowed a reduction of monthly expenses in 60%. - YouTube channel creation with videos deployment increased social media traffic by 43% and sales by 15%. - Social media campaigns (FB, Instagram and Google Merchant) increased website traffic by 25%. - List acquisition activities allowed our telemarketers to double in size.

CNAMarketing and Pedagogical Coordinator

Jan. 2017 - Oct. 2017São Paulo, São Paulo, Brazil- Social media campaigns increased demand for our franchise unit by 17%. - Operations management of the pedagogical team aimed at improving our KPI's. - Create and coordinate extra activities, like events, that increased customer satisfaction and school's visibility in the region. - Actively participate in commercial campaigns to acquire new students.

Autonomous Consulting ServicesReal Estate Investments Consultant

Oct. 2014 - Mar. 2015São Paulo Area, BrazilRent, buy, or sell property for clients. Perform duties, such as study property listings, interview prospective clients, accompany clients to property site, discuss conditions of sale, and draw up real estate contracts. Consulting for major construction companies like PDG Realty, Setin Incorporadora & Cyrela Realty.

Prepara Cursos ProfissionalizantesMarketing and Operations Manager

Dec. 2012 - Sep. 2014Embu das Artes - SP- Break-even point achieved in 18 months. - Every new business partnerships we added, increased, on average, our course occupancy by 80 seats. - Sales planning and management of a 4 hunters team produced 40 new seats every month.

XP InvestimentosTrader

Mar. 2012 - Aug. 2012São Paulo Area, BrazilTrader, Stocks and Futures

IBMDatabase & Process Automation / Client Information Management

Jul. 2011 - Dec. 2011São Paulo Area, BrazilManage competitive database process end-to-end at the WW level. From research marketplace to data extraction for sales planning purposes. Marketing automation process development team. On our last project, we manage to increase marketing responses by 20 percentual points just by implementing a tuned match tools to marketing processes.

IBMLA Database Mktg Services

Dec. 2010 - Jul. 2011São Paulo Area, BrazilResponsible for all Database Marketing operations in Latin America. CRM Subject Matter Expert. Development and implemention of data quality strategy for Marketing. Management of database marketing outsourced services for Marketing within Latin America. Maintenance of CRM data quality through a data-entry outsourced services. Specialist on project management like Unica & Siebel implementation.

IBMLA & CA ibm.com DbM Strategist

Aug. 2009 - Dec. 2010São Paulo Area, BrazilResponsible for Database Marketing Operations within Latin American Sales organization.

IBMClient Tiering Practice Team Lead

Oct. 2007 - Jul. 2009São Paulo Area, BrazilResponsible for the deployment of IBM’s Client Tiering World Wide Account Segmentation. This job takes several aspects in consideration like managing a third party development company in India, resources and partners in US and also focal points all over the globe. Intrapersonal skills are also require to understand and collect business needs, translate into specifications and manage external vendors to properly fulfill the request. The Client Tiering Segmentation has being used to elaborate Sales and Marketing Strategy, Coverage, Plan and Metrics for several business units that generated $100+B in 2008. A proper segmentation process is a key success factor for a company succeed in this new challenging economy.

IBMLA DataBase Marketing & Data Quality

Jan. 2000 - Oct. 2007São Paulo Area, BrazilResponsible for all Database Marketing operations in Latin America. CRM Subject Matter Expert. Development and implemention of data quality strategy for Marketing. Management of database marketing outsourced services for Marketing within Latin America. Maintenance of CRM data quality through a data-entry outsourced services. Specialist on project management like Unica & Siebel implementation.

IBMBrazil DB Mktg Manager and Data Quality

Jan. 2000 - Jan. 2002São Paulo Area, BrazilResponsible for all Database Marketing operations in Brazil. CRM Subject Matter Expert. Development and implemention of data quality strategy for Marketing. Management of database marketing outsourced services for Marketing within Brazil. Maintenance of CRM data quality through a data-entry outsourced services. Specialist on Marketing oriented project management.

IBMDataBase Mktg Strategist

Jan. 1993 - Jan. 2000São Paulo Area, BrazilCRM Strategist Execution of data quality strategy for Marketing. Management of database marketing outsourced services for Marketing within Brazil. Maintenance of CRM data quality through a data-entry outsourced services. Specialist on Marketing oriented project management.