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Work Background
YKPMarketing Manager
Oct. 2019São Paulo Area, Brazil- Responsible for YKP, Syprice, XPTA and Runsmart brands, we developed a branding plan through YouTube Ads, sports marketing, TV Jovem Pan and Go Where magazine that generated more than 1.5M views in just 6 months.
- Enrichment of the prospect base, accordingly to LGPD rules, generated 370 opportunities and R$410k in 2021's revenue.
- Strong execution in paid media (Google, Taboola and LinkedIn), our R$40k investment generated R$200k ROI in 2021.
- Development of new products such as YKPTEX, NetSuite DiY and easyCAC.
- We developed 18 actions with more than 500 customers and prospects through webinars and events.
- We launched 126 eMail Mktg campaigns producing R$250k in sales.
Box of WineMarketing Manager
Jun. 2019São Paulo Area, Brazil- Implementation of organic campaigns on Instagram and eMail Marketing that generated a monthly traffic of 5k sessions.
- Currently implementing a new eCommerce platform based on Magento to enable automation with Google Merchant and allow the creation of customized campaigns.
- Development of new partnerships with importers that increased our portfolio by +50%.
- All of those actions enabled a sales increase of 23%.
CNAMarketing and Pedagogical Coordinator
Jan. 2017 - Oct. 2017São Paulo, São Paulo, Brazil- Social media campaigns increased demand for our franchise unit by 17%.
- Operations management of the pedagogical team aimed at improving our KPI's.
- Create and coordinate extra activities, like events, that increased customer satisfaction and school's visibility in the region.
- Actively participate in commercial campaigns to acquire new students.
Di Vinum vinhosMarketing and Sales Manager
Apr. 2015 - Jun. 2019São Paulo Area, Brazil- Migration of the eCommerce platform to Magento allowed a reduction of monthly expenses in 60%.
- YouTube channel creation with videos deployment increased social media traffic by 43% and sales by 15%.
- Social media campaigns (FB, Instagram and Google Merchant) increased website traffic by 25%.
- List acquisition activities allowed our telemarketers to double in size.
Autonomous Consulting ServicesReal Estate Investments Consultant
Oct. 2014 - Mar. 2015São Paulo Area, BrazilRent, buy, or sell property for clients. Perform duties, such as study property listings, interview prospective clients, accompany clients to property site, discuss conditions of sale, and draw up real estate contracts.
Consulting for major construction companies like PDG Realty, Setin Incorporadora & Cyrela Realty.
Prepara Cursos ProfissionalizantesMarketing and Operations Manager
Dec. 2012 - Sep. 2014Embu das Artes - SP- Break-even point achieved in 18 months.
- Every new business partnerships we added, increased, on average, our course occupancy by 80 seats.
- Sales planning and management of a 4 hunters team produced 40 new seats every month.
XP InvestimentosTrader
Mar. 2012 - Aug. 2012São Paulo Area, BrazilTrader, Stocks and Futures
IBMDatabase & Process Automation / Client Information Management
Jul. 2011 - Dec. 2011São Paulo Area, BrazilManage competitive database process end-to-end at the WW level. From research marketplace to data extraction for sales planning purposes.
Marketing automation process development team. On our last project, we manage to increase marketing responses by 20 percentual points just by implementing a tuned match tools to marketing processes.
IBMLA Database Mktg Services
Dec. 2010 - Jul. 2011São Paulo Area, BrazilResponsible for all Database Marketing operations in Latin America.
CRM Subject Matter Expert.
Development and implemention of data quality strategy for Marketing.
Management of database marketing outsourced services for Marketing within Latin America.
Maintenance of CRM data quality through a data-entry outsourced services.
Specialist on project management like Unica & Siebel implementation.
IBMLA & CA ibm.com DbM Strategist
Aug. 2009 - Dec. 2010São Paulo Area, BrazilResponsible for Database Marketing Operations within Latin American Sales organization.
IBMClient Tiering Practice Team Lead
Oct. 2007 - Jul. 2009São Paulo Area, BrazilResponsible for the deployment of IBM’s Client Tiering World Wide Account Segmentation. This job takes several aspects in consideration like managing a third party development company in India, resources and partners in US and also focal points all over the globe. Intrapersonal skills are also require to understand and collect business needs, translate into specifications and manage external vendors to properly fulfill the request.
The Client Tiering Segmentation has being used to elaborate Sales and Marketing Strategy, Coverage, Plan and Metrics for several business units that generated $100+B in 2008. A proper segmentation process is a key success factor for a company succeed in this new challenging economy.
IBMLA DataBase Marketing & Data Quality
Jan. 2000 - Oct. 2007São Paulo Area, BrazilResponsible for all Database Marketing operations in Latin America.
CRM Subject Matter Expert.
Development and implemention of data quality strategy for Marketing.
Management of database marketing outsourced services for Marketing within Latin America.
Maintenance of CRM data quality through a data-entry outsourced services.
Specialist on project management like Unica & Siebel implementation.
IBMBrazil DB Mktg Manager and Data Quality
Jan. 2000 - Jan. 2002São Paulo Area, BrazilResponsible for all Database Marketing operations in Brazil.
CRM Subject Matter Expert.
Development and implemention of data quality strategy for Marketing.
Management of database marketing outsourced services for Marketing within Brazil.
Maintenance of CRM data quality through a data-entry outsourced services.
Specialist on Marketing oriented project management.
IBMDataBase Mktg Strategist
Jan. 1993 - Jan. 2000São Paulo Area, BrazilCRM Strategist
Execution of data quality strategy for Marketing.
Management of database marketing outsourced services for Marketing within Brazil.
Maintenance of CRM data quality through a data-entry outsourced services.
Specialist on Marketing oriented project management.
IBMSystem Support
Sep. 1990 - Jan. 1993São Paulo Area, Brazil
UltratecMechanical Engineer
Oct. 1988 - Sep. 1990São Paulo Area, BrazilMechanical engineer for chemical and petrochemical plant projects.
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