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Network Power<100 people
Roles
💰100%
Investor & VC
💸100%
Marketing
✔️100%
IT
Geos
🇧🇷100%
Brazil
Work Background
YKPMarketing Manager
Oct. 2019Brazil, São PauloResponsibilities:
• Management of the YKP, Sysprice, XPTA, and Runsmart brands, each with distinct portfolios and target personas;
• Planning and execution of digital marketing, social selling, and demand generation campaigns (Google, LinkedIn, YouTube, Taboola, Instagram, Facebook, X);
• Content creation using AI (Jasper, Gemini, ChatGPT, Copilot) for blogs, landing pages (WordPress), articles, posts (mLabs), videos, email marketing (RD-Station), co-marketing and account-based marketing (ABM);
• Organization of webinars, in-person events, and sponsorships (including sports marketing);
• Development and launch of new products (SolidWorks, AvaliaX, HR Score, easyCAC);
• Implementation of an SDR prospecting area integrating marketing and sales (PipeRun).
Results:
• Generated 1,159 leads between Jan–Sep/2025: 133 from digital campaigns and 1,026 from webinars/events (10 online + 1 in-person at WTC São Paulo);
• Converted 982 MQLs, 71 SQLs, and 400+ leads in qualification, representing ~30% of the B2B IT pipeline in 2025;
• Executed a multi-channel branding plan reaching 1.5M views in 6 months;
• Digital campaigns with R$20k in paid media generated R$100k in revenue (5x ROI);
• Database enrichment generated 210 opportunities and R$52k in incremental revenue.
Box of WineMarketing Manager
Jun. 2019 - Jun. 2024Brazil- Implementation of organic campaigns on Instagram and eMail Marketing that generated a monthly traffic of 5k sessions.
- Currently implementing a new eCommerce platform based on Magento to enable automation with Google Merchant and allow the creation of customized campaigns.
- Development of new partnerships with importers that increased our portfolio by +50%.
- All of those actions enabled a sales increase of 23%.
CNAMarketing and Pedagogical Coordinator
Jan. 2017 - Oct. 2017Brazil, São PauloResponsibilities:
• Active participation in commercial initiatives to attract new students.
Results:
• Increased demand by 17% through social media campaigns;
• Managed the academic team to improve performance indicators.
Di Vinum vinhosMarketing and Sales Manager
Apr. 2015 - Jun. 2019Brazil, São PauloResponsibilities:
• Management of marketing and sales areas, focusing on eCommerce expansion and digital channels;
• Planning and execution of social media campaigns (Facebook, Instagram, Google Merchant).
Results:
• Migrated eCommerce to Magento, reducing monthly costs by ~60%;
• Created a YouTube channel that increased social traffic by 43% and sales by 15%;
• Social media campaigns boosted website traffic by 25%.
Autonomous Consulting ServicesReal Estate Investments Consultant
Oct. 2014 - Mar. 2015São Paulo Area, BrazilRent, buy, or sell property for clients. Perform duties, such as study property listings, interview prospective clients, accompany clients to property site, discuss conditions of sale, and draw up real estate contracts.
Consulting for major construction companies like PDG Realty, Setin Incorporadora & Cyrela Realty.
Prepara Cursos ProfissionalizantesMarketing and Operations Manager
Dec. 2012 - Sep. 2014Brazil, EmbuResponsibilities:
• Managed marketing and operations of the unit, focusing on enrollment growth and financial sustainability;
• Defined growth strategies and monitored performance indicators.
Results:
• Implemented strategic partnerships that added 80+ new enrollments per cycle;
• Led the sales team, achieving 40 new enrollments per month and expanding the student base;
• Executed a growth plan that enabled the unit to reach break-even in just 18 months.
XP InvestimentosTrader
Mar. 2012 - Aug. 2012Brazil, São PauloTrader, Stocks and Futures
IBMMarketing & Channels Manager
Sep. 1990 - Dec. 2011BrazilResponsibilities:
• Regional management of CRM, Database Marketing, and Data Quality across Latin America, focusing on demand generation, digital campaigns, and sales support;
• Coordination of multicultural teams: 19 strategists/specialists in the region and 102 telemarketers across Latin America;
• Leadership of global and outsourced teams, coordinating offshore operations in India and resources in the U.S.
Results:
• Contributed to sales and marketing strategies supporting over US$100 billion in global business (2008) through client segmentation;
• Led the LATAM database marketing operation for over 10 years, ensuring data quality and consistent lead generation.
UltratecMechanical Engineer
Oct. 1988 - Sep. 1990Brazil, São PauloMechanical engineer for chemical and petrochemical plant projects.
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