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Work Background
California State University San MarcosAdjunct Instructor of Marketing
Aug. 2018 - Jun. 2019
Players CoalitionCo-Managing Director
Dec. 2017 - Sep. 2019
University of San FranciscoAdjunct Professor
Feb. 2016 - May. 2017For the USF Sport Management Master's Program, taught a course entitled "Brand Management for Professional Athletes"
8 Degrees PRCEO and President
Jan. 2014Carlsbad, California8 DEGREES is a sports, lifestyle and entertainment PR firm specialized in creating integrated marketing campaigns for professional athletes, personalities and brands who want to make a difference in the world. Focus includes brand strategy development and management, media relations, multi-platform brand initiatives, strategic partnerships, PR planning, celebrity influencer programs, event planning and business consulting.
Jenny CraigDirector of PR and Media
Jun. 2008 - Jan. 2014Reporting directly to the CMO, spearhead all PR efforts, including communications strategy, media relations, crisis communications, special events, messaging and strategic partnerships. Develop and implement campaigns around celebrity spokespeople including Valerie Bertinelli, Queen Latifah, Jason Alexander and Nicole Sullivan among others. Collaborate on social media strategies. Lead internal team, oversee three external agencies and serve as media spokesperson. Liaise with journalists to facilitate coverage from 500+ media properties ranging from Good Morning America to People Magazine to ESPN. Promoted in 2011, earning added responsibility of media strategy and integrated programs.
Life Sports ManagementVice President, Public Relations
Jan. 2005 - Dec. 2008Managed all marketing and PR programs for NBA players including personal brand management, media relations, crisis communications, event planning and social media. Spearheaded appearances in multiple entertainment properties to promote charitable initiatives and brand image.
Roehm Public RelationsFounder and President
Jan. 2002 - Dec. 2005Successfully launched consultancy firm; spearheaded PR efforts, coordinated events and led team members. Specialized in coordinating high-profile events and media campaigns for current and former NBA players, retail and restaurants, USTA/Pacific NW and key sporting events in Portland. Co-produced Chris Dudley's Celebrity Poker Tournament for two consecutive years, securing 30+ Hollywood actors and pro athletes to come to Portland to support his Foundation for juvenile diabetes.
Waggener Edstrom CommunicationsAccount Executive
Jan. 2000 - Dec. 2002Played key role in implementation of PR and activities and initiatives for Microsoft, the firm’s largest client. Managed day-to-day news activities for MSN Entertainment, MSN Music, Hotmail, etc.
Portland Trail BlazersAssistant Director of Public Relations
Jan. 1996 - Dec. 2000Developed media relations campaigns for the team brand and its players in addition to fielding day-to-day press inquiries. Credited by former Blazers President and GM Bob Whitsitt for being “a key contributing factor to much of the positive press that the organization received” during time with team, and “always eager to promote the players as people and members of their community.”
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