Luiz Bernardo

Marketing Operations Manager @Prosperidade Conteúdos

Email Marketing ManagerGrowth Hacker💸 MarketingMarketing DirectorBusiness OwnerCRM managerMarketing Analytics Manager🧨 Consulting✨ Business OwnerContent ManagerSEO Manager

Graduated in Journalism with a specialization in Economics from FAAP, MBAs in Derivatives and Economic-Financial Information from the Fundação Instituto de Administração (FIA/USP) and Organizational Communication from Aberje. He worked for 20 years in the main TV newsrooms in the country (TV Globo, SBT, TV Record, and Band) and had executive roles in public relations agencies, inbound marketing, brand publishing, and at Accenture. He founded Prosperidade Conteúdos, an agency focused on content marketing strategies and operations. With the acquisition of the company by NexCom, he became a partner of the group and took over the business and digital strategy area.

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Work Background

Associação Viva e Deixe ViverMembro do Conselho de Administração Associação Viva e Deixe Viver

Nov. 2022São Paulo, Brazil

Nexcom GrupoSócio

Sep. 2023São Paulo, BrazilLiderança, estratégia e gestão da área de negócios Digitais do grupo Nexcom com mais de 50 profissionais em frentes de SEO, CRM, content e inbound marketing, influenciadores, social e paid media para uma carteira de mais de 40 clientes dos mais diversos portes e setores.

PipeLovers🖤Member

Jan. 2023Comunidade de líderes de vendas B2B. Tem como objetivo principal fomentar networking e benchmark entre seus membros.

Prosperidade ConteúdosPartner

May. 2017São Paulo, BrazilProsperidade Conteúdos is a digital marketing agency whose work is guided by the Growth Marketing culture and focused on attracting leads and generating business opportunities from relevant digital content according to the needs of users and our clients goals. We build robust content hub strategies for brands such as Banco PAN, Insper, Loggi, ZAMP (Burger King and Popeyes holding company in Brazil), Neoway, Elanco, BanQi and Oracle. We support our customers to: - Increase organic audience from 30,000 to 800,000 in 12 months - Generate savings equivalent to BRL 5 million with the purchase of terms on Google via paid media - Beat a historical record for organic traffic (over a 7 year period) - Generate 54% of the organic audience on product and service conversion pages (traffic from the content hub)

TerraColunista Portal Terra - Homework

Sep. 2023Os eventos corporativos e o copo meio cheio do marketing de conteúdo https://www.terra.com.br/economia/os-eventos-corporativos-e-o-copo-meio-cheio-do-marketing-de-conteudo,29e97e01232447f51f053a9c86d5c02dr3y2bvlk.html Sua agência de marketing digital tem especialistas? Tem mesmo? https://www.terra.com.br/economia/sua-agencia-de-marketing-digital-tem-especialistas-tem-mesmo,47e46730ea9c22c81a05b23ebdbf71e1yzx6l6lx.html?utm_source=clipboard Você culpa o SEO por tudo e isso é absurdo https://www.terra.com.br/economia/voce-culpa-o-seo-por-tudo-e-isso-e-um-absurdo,6b8eddb11024031a630bbb5099ed9519vt2s5imc.html

Descola Cursos InovadoresProfessor | Content Specialist

May. 2022Como diagnosticar, planejar e executar um plano de comunicação organizacional. Entenda para quem, o quê, onde, quando, quanto e como desenvolver conteúdo de qualidade para o seu público-alvo, gerando resultados que impactam o seu negócio.

GLA | Growth Leaders AcademyMembro

Sep. 2023A GLA é uma plataforma de Data Growth, Product-Led Growth e Fundamentos de Growth formada por uma rica comunidade que estimula troca de conhecimentos e experiências entre profissionais para alcançar resultados relevantes para as empresas. Assista às aulas com as principais referências do mercado e interaja com profissionais que seguem o mesmo caminho de desenvolvimento. Ser um membro da comunidade garante acesso a oportunidades únicas de aprendizado e networking.

LinkedInLinkedIn Creator

Mar. 2022 - Nov. 2023For the content content that produces the public result about marketing, inbound marketing, business management, SEO (search engine optimization), traffic generation, acquisition, acquisition and relationship with new businesses, I was invited by LinkedIn and generation of new opportunities business, I went through LinkedIn to be part of the time as official content creators on the platform in the LinkedIn For Creators program in Brazil.

Barões Digital PublishingBrand Publishing Project Manager

Jul. 2019 - Mar. 2021São Paulo Area, BrazilResponsible for developing new businesses and managing Brand Publishing accounts in São Paulo: QuintoAndar and Banco Safra.

Accenture SongChannel and Inbound Manager

Jan. 2019 - Jul. 2019São Paulo, BrasilResponsible for the channels and Inbound strategy to increase traffic, attract, retain and qualify leads and generate business opportunities for brands such as Electrolux, Cielo, Latam and Natura.