HerbalifeDirector, Brand, Creative & Content Strategy
May. 2018 - Jun. 2024Greater Los Angeles AreaLed brand strategy, creative direction, content management and event video production for Herbalife North America and oversaw mentorship and team development of region’s in-house agency, 368 Creative. • Spearheaded expansion of in-house agency services that enhanced brand experience, strengthened efficiency and improved creative execution by implementing photography / video production and robust creative tech stack that included AI-powered tools, earning various Herbalife Innovation Awards in 2019 - 2022 and recognition in 2024 ANA In-House Agency Fact Book. • Guided creative strategy and regional campaign execution for regional events, sponsorships / partnerships and global product launches, including vegan line, Herbalife V, Enrichual CBD line and product extensions for sports nutrition line, Herbalife24, helping company rank as World's #1 Brand in Weight Management and Wellbeing categories by Euromonitor International Ltd. • Elevated user experience by leading brand development and creative execution for launch of Herbalife’s proprietary digital tools, including HNConnect CRM tool and Nutrition Club OperatorApp HNMyClub and co-leading as North America Change Champion for company’s Digital Transformation Program Herbalife One. • Fostered inclusive and supportive team environment, resulting in 10-point increase in trust and manager support on Global Employee Engagement Survey. • Partnered with Finance leads to develop annual budget allocation processes for all North American regional teams, delivering 30% annual cost savings and reducing video event support expenses by 32% in 2023. • Co-chaired global DEI initiatives and Women in Leadership programs and workshops, contributing to launch of company-wide mentorship program and recognition of Herbalife Nutrition in Forbes Magazine as One of America’s Best Employers in 2022.