Valeria Lavrova

Digital Marketing Manager @Soundcheck

Crazy EggCampaign ManagementInstagramGoogle AnalyticsMarketing Analytics ManagerOptimizelyActiveCampaignWordpressTwitterDigital MarketingContent ManagerSitecoreHubspotMarketing DirectorData AnalysisAhrefsEmail Marketing Manager💸 MarketingSEO ManagerBrand AnalyticsStrategic MarketingDigital Ads ManagerSemrushExpandi.ioLinkedInMajesticBrand Marketing ManagerMarket ResearchGoogle AdsFacebookBrand ManagementBuilder.ioGoogle Tag ManagerTeam LeadershipCommunications ManagerMoz

I am a seasoned Digital Marketing Manager with 5 years of hands-on experience in the field. I excel in devising and implementing effective online marketing strategies that drive brand awareness, increase website traffic, and boost conversions. My expertise spans across SEO, PPC, social media marketing, email campaigns, and content creation.

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Work Background

SoundcheckMarketing Director for Interactive Music Game Room

Jul. 2023Batumi, Ajaria, Georgia- conducting comprehensive market research to understand local customer needs - developing and launching targeted advertising campaigns on Facebook to reach potential customers - managing and curating content for the Instagram account to enhance brand presence and engage with the audience - ensuring business presence on various online maps and directories, enhancing local SEO and visibility - designing, creating, and distributing flyers as part of a direct marketing strategy to attract local customers and promote offers

Amitech GroupDigital Marketing Manager

Jan. 2023 - Jan. 2024Batumi, GeorgiaAmitech Group is a fast-evolving e-commerce company developing innovative products for B2B, B2C, and D2C customers in North America and EMEA. Key Responsibilities: - researching competitors, markets, and clients - building marketing strategy - managing the development of a new corporate website: UX, design, content, support, and further growth. Working with new CMS Builder.io - SEO optimization of the entire website: keyword research and link building (using SEMrush) - creating a semantic core based on competitors and gathering keywords for each case and post - gathering information about the target audience - leading and collaborating with designers, copywriters, and developers - planning and editing articles in blogs, e-books, target pages, and sales presentations - collecting platforms for guest posts to increase backlink profile - increasing web traffic by managing content distribution on the internet, including channels and social media - promotion in directories & listings (Clutch, GoodFirms, AppFutura, etc.) Achievement: Completion of the website relaunch project from design to implementation.

Brimit. Enterprise platform engineering.Digital Marketing Manager

Dec. 2020 - Dec. 2022ПольшаBrimit is a provider of digital platform engineering that helps organizations enhance customer engagement and employee collaboration. Key Responsibilities: - executing SEO tasks, such as conducting keyword research and building a backlink profile (using SEMrush tools) and developing a semantic core for the website - participating in the collection and analysis of information about the target audience to shape marketing strategies - working with the Sitecore platform for website management, including page relinking and content updates - finding and integrating a live chat widget into the corporate website, as well as actively engaging with the professional LinkedIn network - collecting and analyzing data to create new pages on the website aimed at promoting the company's services - maintaining the corporate blog, which involves content creation and blog post promotion to increase audience reach - organizing and overseeing the process of publishing guest posts and mentions on various platforms - managing interactions with GoodFirms and Clutch directories, including collecting data on competitor offerings from Clutch - working with CMS Sitecore, including adding media files and content to the website Achievement: Successfully curated and implemented a strategic selection of keywords on the newly developed website, resulting in enhanced search engine rankings and improved online visibility.

Smart ITMarketing Specialist

Feb. 2019 - Dec. 2020BelarusSmart-IT development team has a great experience in growing IT startup’s capabilities through the unique approach. What We do: Full-Cycle Software Development, IoT Development, Machine Learning Algorithms, IOT / FOG Integration, UXD For Device Management and much more. Due to our track record of developing smart connected devices, products and applications, we know how to fuse together historically different elements into one seamless IoT solution thus accelerating your time to market and minimizing the risks. Our people are our greatest asset - we say it often and with good reason. It is only with determination and dedication of our people that we can serve our clients and generate long-term value. Our mission is to transform ordinary machines into software defined that are predictive, responsive, connected.

Skills-On GroupDirector Planning/Marketing

Jun. 2017 - Nov. 2018Minsk We provide a diverse learning environment that offers direct support to help young people to develop transferable skills and explore potential employment or further training opportunities. Skills-On Group will assist young people to help them make informed and positive decisions about their own future. We aim to provide young people with independent living skills and this is achieved through a range of vocational and academic courses.