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Network Power<100 people
Roles
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Marketing
Geos
Work Background
PR Manager
iCookPR Manager
Jan. 2024London, England, United Kingdom · RemoteAI-based meal planner, grocery delivery, and nutrition advice. Personalized, balanced eating tailored to your health needs and taste preferences. Backed by evidence and science.
Content Marketing Manager
Amitech GroupContent Marketing Manager
Jan. 2023 - Jan. 2024Poland · RemoteProject-based content marketing leadership As the first content marketer on board, I played a pivotal role in building a company's website from scratch, spearheading the entire content strategy. - Managing content marketing strategies and initiatives, including blog posts, web pages, and case studies - Conducting keyword research and optimizing content for SEO to increase organic traffic - Collaborating with cross-functional teams to align content initiatives with marketing campaigns - Positioning the company as an industry thought leader by curating expert content Achievements: - Boosted organic traffic from 180 to 2.8K+ in just six months, expanding online visibility - Implemented a robust SEO strategy coupled with quality content to secure the top 5 positions in Google for strategic keywords - Achieved a 70% success rate in building a strong backlink profile through guest publications - Successfully attracted a US-based audience, constituting over 75% of total users, aligning with business goals
Mentee
Women in TechMentee
Nov. 2022 - Feb. 2023
Content Marketer
GurtamContent Marketer
Sep. 2022 - Jan. 2023- Authoring, editing, and proofreading high-quality product and advertising content distributed across multiple channels (web, email, social media, print, events, etc.) - Brainstorming with the SEO team and creating keyword-rich copy, using Ahrefs, Semrush, etc. - Analyzing content performance with Google Analytics Achievements: - Enhanced email open rates through targeted strategies and meticulous analysis, resulting in a 26% improvement - Led the creation of a brand video scenario, showcasing creativity and storytelling expertise. Successfully resonated with the target audience, enhancing brand presence
Content Manager
EtheriscContent Manager
Aug. 2019 - Dec. 2019I worked as a Content Manager during the annual Decentralized Insurance Conference held by Etherisc. Tasks: - Ensured social media coverage of the event across multiple channels: Twitter, LinkedIn, YouTube, Reddit, and Telegram - Edited and proofread blog posts with keen attention to detail - Worked out a visual design strategy - Developed an editorial calendar and performed to deadlines Highlights: - The conference attracted top insurtech companies (Aon, Coinbase, Chainlink, Oraclize, etc.), receiving positive feedback in social media and beyond.
Senior Technical Writer
AltorosSenior Technical Writer
May. 2019 - May. 2022Tasks: - Crafted 100+ high-quality blog posts, landing pages, and marketing materials, covering a range of technology topics - Curated technical documentation and training materials - Optimized content by adhering to SEO guidelines - Proofread and edited copy to ensure consistency of voice throughout each piece - Coordinated the publishing of blog posts and newsletters, which included partnering with product managers, software engineers, and graphic designers to achieve technical accuracy and alignment with visual assets - Using Adobe Photoshop, Canva, and Flow Diagrams, developed visuals to support technical information within the text and make materials more user-friendly - Translated complex information into the easy-to-comprehend text to effectively communicate it to non-technical audiences - Interviewed subject-matter experts to produce marketing materials - Analyzed data from multiple sources and performed fact-checking - Mentored a junior copywriter in the writing process, providing coaching and constructive feedback Highlights: - Worked on the "Hyperledger Fabric for Developers" course in partnership with The Linux Foundation - Delivered a case study in partnership with Amazon Web Services - Boosted the interest and conversion rate of web content by 1.5x and 2x - Achieved a 2x increase in organic web traffic
Social Media Marketing Specialist
AltorosSocial Media Marketing Specialist
Jun. 2018 - May. 2019Minsk- Increased brand awareness across B2B social media channels: LinkedIn, X, Facebook, Reddit, YouTube, and Medium - Planned a thought-out social media strategy, employing such tools as Buffer, Airtable, and TweetDeck - Analyzed marketing campaigns with Google Analytics, Hubspot, and SpyFu - Created visuals, using Adobe Photoshop and Canva
English Second Language Teacher
Minsk State Linguistic UniversityEnglish Second Language Teacher
Mar. 2018 - Jun. 2018Internship
Teacher of English
Union Jack SchoolTeacher of English
Sep. 2017 - May. 2018BelarusTeaching English to students of all age groups and different levels (A1-B2)

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