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Seeking PR & Content Marketing Manager Roles in SaaS, HealthTech, Wellness, FemTech sectors
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iCookPR Manager
Jan. 2024London, England, United Kingdom · RemoteAI-based meal planner, grocery delivery, and nutrition advice. Personalized, balanced eating tailored to your health needs and taste preferences. Backed by evidence and science.
Amitech GroupContent Marketing Manager
Jan. 2023 - Jan. 2024Poland · RemoteProject-based content marketing leadership As the first content marketer on board, I played a pivotal role in building a company's website from scratch, spearheading the entire content strategy. - Managing content marketing strategies and initiatives, including blog posts, web pages, and case studies
- Conducting keyword research and optimizing content for SEO to increase organic traffic
- Collaborating with cross-functional teams to align content initiatives with marketing campaigns
- Positioning the company as an industry thought leader by curating expert content Achievements: - Boosted organic traffic from 180 to 2.8K+ in just six months, expanding online visibility
- Implemented a robust SEO strategy coupled with quality content to secure the top 5 positions in Google for strategic keywords
- Achieved a 70% success rate in building a strong backlink profile through guest publications
- Successfully attracted a US-based audience, constituting over 75% of total users, aligning with business goals
Women in TechMentee
Nov. 2022 - Feb. 2023
GurtamContent Marketer
Sep. 2022 - Jan. 2023- Authoring, editing, and proofreading high-quality product and advertising content distributed across
multiple channels (web, email, social media, print, events, etc.)
- Brainstorming with the SEO team and creating keyword-rich copy, using Ahrefs, Semrush, etc.
- Analyzing content performance with Google Analytics Achievements: - Enhanced email open rates through targeted strategies and meticulous analysis, resulting in a 26% improvement
- Led the creation of a brand video scenario, showcasing creativity and storytelling expertise. Successfully resonated with the target audience, enhancing brand presence
EtheriscContent Manager
Aug. 2019 - Dec. 2019I worked as a Content Manager during the annual Decentralized Insurance Conference held by Etherisc. Tasks: - Ensured social media coverage of the event across multiple channels: Twitter, LinkedIn, YouTube, Reddit, and Telegram
- Edited and proofread blog posts with keen attention to detail
- Worked out a visual design strategy
- Developed an editorial calendar and performed to deadlines Highlights: - The conference attracted top insurtech companies (Aon, Coinbase, Chainlink, Oraclize, etc.), receiving positive feedback in social media and beyond.
AltorosSenior Technical Writer
May. 2019 - May. 2022Tasks: - Crafted 100+ high-quality blog posts, landing pages, and marketing materials, covering a range of technology topics
- Curated technical documentation and training materials
- Optimized content by adhering to SEO guidelines
- Proofread and edited copy to ensure consistency of voice throughout each piece
- Coordinated the publishing of blog posts and newsletters, which included partnering with product managers, software engineers, and graphic designers to achieve technical accuracy and alignment with visual assets
- Using Adobe Photoshop, Canva, and Flow Diagrams, developed visuals to support technical information within the text and make materials more user-friendly
- Translated complex information into the easy-to-comprehend text to effectively communicate it to non-technical audiences
- Interviewed subject-matter experts to produce marketing materials
- Analyzed data from multiple sources and performed fact-checking
- Mentored a junior copywriter in the writing process, providing coaching and constructive feedback Highlights: - Worked on the "Hyperledger Fabric for Developers" course in partnership with The Linux Foundation
- Delivered a case study in partnership with Amazon Web Services
- Boosted the interest and conversion rate of web content by 1.5x and 2x
- Achieved a 2x increase in organic web traffic
AltorosSocial Media Marketing Specialist
Jun. 2018 - May. 2019Minsk- Increased brand awareness across B2B social media channels: LinkedIn, X, Facebook, Reddit, YouTube, and Medium
- Planned a thought-out social media strategy, employing such tools as Buffer, Airtable, and TweetDeck
- Analyzed marketing campaigns with Google Analytics, Hubspot, and SpyFu
- Created visuals, using Adobe Photoshop and Canva
Minsk State Linguistic UniversityEnglish Second Language Teacher
Mar. 2018 - Jun. 2018Internship
Union Jack SchoolTeacher of English
Sep. 2017 - May. 2018BelarusTeaching English to students of all age groups and different levels (A1-B2)
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