ConsultwebsDirector of Marketing
Apr. 2022 - May. 2024RemoteIn my role as Marketing Director, I lead transformative initiatives that have markedly advanced our company’s growth and competitive position. Key achievements and ongoing responsibilities include: *Elevated marketing-sourced ROI from 201.02% in 2022 to 272.29% in 2023, simultaneously reducing marketing expenses by nearly 10%.
*Improved the Sales Qualified Leads to client conversion ratio from 6:1 in 2022 to 4:1 by April 2024, highlighting enhanced marketing precision.
*Boosted the proportion of Sales Qualified Leads rated level 3 or higher from 64.6% in 2023 to 76.2% by April 2024, reflecting more precise lead qualification and targeting strategies. *Directed SEO, PPC, social media, email, and content marketing, significantly enhancing our digital presence and engagement.
*Spearheaded the adoption of agile methodologies, boosting project efficiency and team adaptability.
*Developed and implemented comprehensive lifecycle marketing strategies, significantly improving customer engagement from awareness to purchase.
*Conducted thorough market and competitive analysis to inform strategic decisions, ensuring our strategies align with industry trends.
*Translated overarching business goals into actionable marketing roadmaps, collaborating with sales to optimize pricing strategies and profitability.
*CRM Leadership: Act as the primary point of contact for CRM initiatives, particularly optimizing HubSpot for improved customer interaction and data-driven decision-making.
*Led the organization of key corporate events, such as conferences and trade shows, which increased brand visibility and professional networking.