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Work Background
ConsultwebsDirector of Marketing
Apr. 2022 - May. 2024RemoteIn my role as Marketing Director, I lead transformative initiatives that have markedly advanced our company’s growth and competitive position. Key achievements and ongoing responsibilities include: *Elevated marketing-sourced ROI from 201.02% in 2022 to 272.29% in 2023, simultaneously reducing marketing expenses by nearly 10%.
*Improved the Sales Qualified Leads to client conversion ratio from 6:1 in 2022 to 4:1 by April 2024, highlighting enhanced marketing precision.
*Boosted the proportion of Sales Qualified Leads rated level 3 or higher from 64.6% in 2023 to 76.2% by April 2024, reflecting more precise lead qualification and targeting strategies. *Directed SEO, PPC, social media, email, and content marketing, significantly enhancing our digital presence and engagement.
*Spearheaded the adoption of agile methodologies, boosting project efficiency and team adaptability.
*Developed and implemented comprehensive lifecycle marketing strategies, significantly improving customer engagement from awareness to purchase.
*Conducted thorough market and competitive analysis to inform strategic decisions, ensuring our strategies align with industry trends.
*Translated overarching business goals into actionable marketing roadmaps, collaborating with sales to optimize pricing strategies and profitability.
*CRM Leadership: Act as the primary point of contact for CRM initiatives, particularly optimizing HubSpot for improved customer interaction and data-driven decision-making.
*Led the organization of key corporate events, such as conferences and trade shows, which increased brand visibility and professional networking.
ConsultwebsMarketing Manager
Nov. 2021 - Apr. 2022Managua, NicaraguaAs Marketing Manager at Consultwebs, I developed and executed comprehensive marketing strategies that drove growth and enhanced brand positioning. I assessed market demands and competitor strategies, coordinating cross-functional teams for the execution of marketing plans from start to finish. I managed end-to-end marketing projects, oversaw content production across platforms, and led strategic planning for company events and digital campaigns. I collaborated with Sales to develop pricing strategies that maximized profitability and customer satisfaction, and identified potential customer relationships and partnerships to increase referrals. I managed budgets and financial forecasts, optimizing resource allocation for maximum ROI. I was also responsible for overseeing SEO, PPC, social media, email marketing, and content marketing initiatives, aligning them with company objectives to support sales and lead generation efforts.
ConsultwebsMarketing Project Coordinator
Jan. 2021 - Nov. 2021Managua, NicaraguaAs a Marketing Project Coordinator at Consultwebs, I applied Agile project management best practices and coordinated multi-channel and cross-channel marketing campaigns. I broke down strategic initiatives into tasks and assisted in managing the marketing budget. I ensured that project deadlines and campaign milestones were met and managed KPI reporting. I collaborated with team members from various departments to execute live and virtual events in partnership with the Sales team. I interviewed potential department hires and provided feedback on candidates. Additionally, I supported the execution of digital marketing campaigns, which involved: Publishing content to the website
Assisting with SEO
Posting on social media
Managing PPC campaigns
Enhancing social profile engagement
Writing and editing content
These activities supported sales and lead generation efforts aligned with the company’s strategic objectives.
Accedo TechnologiesCorporate Marketing Communications Manager
Sep. 2018 - Jan. 2021Bucaramanga, SantanderAfter a little over a year at Accedo Nicaragua as the local Marketing Lead, I was transferred to Colombia to continue my tasks as the global head of Marketing for all 4 sites. My tasks include:
*Development, implementation & development of digital marketing strategies for Managua, Bucaramanga, Pereira & Bogota sites. *Market analysis & research to ensure all implemented digital marketing and internal communication strategies are on top of their game.
*Maintenance & optimization of social media hiring metrics.
*Guidance & leadership of the digi-marketing, internal communications, graphic design & audiovisual specialist teams to submit required projects in a timely and efficient fashion. This aides in portraying the company's day-to-day in the most appealing manner on social media and internally.
*Creation & launch of recruitment-based advertising strategies to ultimately reach hiring goals, per client specifications.
*Creation of content for organic & paid social media posts.
*Creation of strategies to communicate updates & events both internally & externally
*Consistent interdepartmental communication w/ the Recruitment & internal Engagement teams on a local & regional level to ensure full brand exposure, as well as the maintenance of employee satisfaction, based on their plans of action.
*Overall responsibility for brand management & corporate identity on a global level.
*Maintenance of all budgeting & financial planning for all Marketing projects, including social media ads & Google Ads on a global level.
*Creation & maintenance of all Marketing processes, as well as any related documentation. REACHED MILESTONES:
2020 Q1&Q2: *Global digi-marketing hiring rate improved by 27% (Q1 vs Q2), while decreasing individual cost per hire by 35% (Q1 vs Q2) and saving 29% of approved budget for the semester.
Accedo TechnologiesMarketing Lead
Sep. 2017 - Sep. 2018NicaraguaThe tasks I took on whilst in Nicaragua: *Development & implementation of digital marketing strategies for the sites in Managua, Bucaramanga & Pereira. *Market analysis and research to ensure the strategies we implement are on top of their game
*Maintenance and overview of metrics
*Managing of the graphic designer team to request and create the required designs in timely and efficient fashion
*Community Manager responsibilities on the Nicaragua pages
*Creation and launch of recruitment-based advertising strategies to ultimately reach hiring goals, specified by our clients
*Creation of content for each post that is uploaded onto the different social media platforms
*Creation of strategies to communicate updates and events both internally and externally
*Cooperation with event management agency to execute all job fairs successfully, with a professional image and with a take-away of a set minimum of hired applicants
*Cooperation with event management agency to execute all internal events successfully, with the goal to aide in maintaining employee satisfaction
*Consistent interdepartmental communication with the Recruitment and Internal Engagement teams on a local level to ensure full brand exposure, based on their plans of action
*Overall responsibility for brand management & corporate identity REACHED MILESTONES:
*Creation of all basic processes required to ensure fluid interdepartamental dynamics across all sites. Processes include: design requests, audiovisual requests, communication requests, presentation creation requests, brand book revisions, exception considerations, etc. as well as any further supporting documentation.
*Complete revamp of social media presence with designated graphic line and content flow.
Accedo TechnologiesRecruitment Lead
Jun. 2017 - Sep. 2017NicaraguaMy tasks included:
*planning, promoting and supervision of all job fairs (3-5 per week)
*management of calling team, whose aim was to schedule at least 80 appointments for the next day with potential hiring candidates)
*management of CVs and contact detail files, in which information on hiring status for each candidate was found, and with which the final decision was made on whether the candidate would be approved
*general idea generation on how to attract talent, which mixed in with Marketing substantially After peak season was over, due to internal structural changes, I was promoted to Marketing Lead and was shortly after promoted to Global Marketing Manager. REACHED MILESTONES: During the time I was Recruitment Lead for the Accedo site in Managua, Nicaragua, the site was going through its mass recruitment phase under my supervision. Accedo successfully accomplished its hiring goals within the dictated time (ca. 300 hires per month).
White Shark Media®Digital Media Consultant
Apr. 2017 - Jun. 2017Managua, Nicaragua*Partnering with all Sales/Product Teams to deliver an exceptional client experience to maximize retention and growth opportunities.
*Effectively manage client account relationships in order to maximize upsell and cross-sell opportunities with our solutions to best suit our client's objectives.
*Cultivate New Business referral opportunities from existing clients
*Build and maintain client relationships with more than 50% of time spent with clients on the phone.
*Delivering high-quality client experience and foster ongoing client relationship. This will include on-boarding calls, status calls, check in calls, cross-sell and upsell calls, renewal and referral opportunities.
*Generate referrals from Existing Clients for additional solutions.
*Ensure advertising campaigns correlate with advertiser’s goals to maximize ROI.
*Make discretionary decisions on promotional allowances in order to facilitate client issue resolution.
*Participate in all developmental activities, training and development.
*Maintain exceptional scores on CSAT, Team and Customer Satisfaction Surveys.
White Shark Media®PPC Strategist
Jun. 2016 - Apr. 2017Nicaragua*Deliver Adwords campaigns based on analysis, monitoring, review and active decision making (all in line with objectives and budget).
*Operating as the main client contact, leading strategic and tactical planning activities. *Communicating clients’ goals and representing their interests when creating new campaigns.
*Setting up realistic expectations with clients for ad campaigns and exceeding them, providing quality work in a timely manner.
*Delivering monthly reports to clients while analyzing campaigns and performance to derive key insights.
*Generating keyword lists and writing ad copy, as well as structuring AdWords campaigns for optimal performance.
*Using trending tools and similar approaches as part of an ongoing review of target/keyword relevancy.
*Launching campaigns to the various ad networks, monitoring the ongoing campaign performance and executing key optimizations.
InterNationsCommunity Manager
Mar. 2016 - Jul. 2016Munich y alrededores, AlemaniaTasks to be executed on weekends include: *Screen registration requests in order to expand InterNations communities
*Provide help for members in case of technical difficulties and questions about InterNations
*Act as administrator for online forums
*Draft measures to improve customer loyalty, usage and growth
*Screen event descriptions on the platform
InterNationsCommunity & Volunteer Group Manager
Sep. 2015 - Mar. 2016Munich y alrededores, Alemania*Screen registration requests in order to expand InterNations communities
*Provide help for members in case of technical difficulties and questions about InterNations
*Act as administrator for online forums
*Draft measures to improve customer loyalty, usage and growth
*Screen event descriptions on the platform
*Supervision of 32 volunteer groups and over 110 local coordinators in different cities around the world
*Recruitment, training and assignment of local volunteer group coordinators
*Support with the definition, preparation and promotion of charity activities
*Interaction with non-profit organizations around the world
*Creation of marketing materials and brand management
*Achievements: Single-handedly managed the groups to ultimately break the all time record in world-wide signups for InterNations volunteering events on two separate occasions within three months
InterNationsInternational Marketing & Volunteer Group Manager
Mar. 2015 - Aug. 2015Munich y alrededores, Alemania*Supervision of 32 volunteer groups and 110 local coordinators in different cities around the world
*Recruitment, training and assignment of local volunteer group coordinators
*Support with the definition, preparation and promotion of charity activities
*Monthly creation of HTML newsletters, sent out to all local volunteer group coordinators around the world
*Interaction with non-profit organizations around the world
*Creation of marketing materials and brand management
*Organization and co-hosting of monthly charity events ("Social Impact Night"), which cater to 100 guests. All funds donations benefit diverse local initiatives, and all goods collected are delivered to the refugee centre Bayernkaserne
*Monthly creation of HTML invitations & reminders for the Social Impact Night, sent to 7000+ InterNations members in Munich.
*Commencement of rollout of the Social Impact Night in Singapore and Vienna
*Creation and release of monthly Social Impact Night HTML invitations to 8000+ recipients in Singapore and 7000+ recipients in Vienna
*Ongoing development and improvement of the rollout strategy for the Social Impact Night
*Creation of visual promotion materials for the Social Impact Night rollout (e.g. infographics, flyers)
PrivatePrivate Language Instructor
Jan. 2014 - Aug. 2015Munich y alrededores, Alemania*Personalized guidance and support in the languages English, Spanish and German
*Students range in ages: 11-34
*Continuous development of grammatical knowledge in all three languages to ultimately offer students different means to understand and learn grammar rules *Continuous development of time management skills, juggling between university, internship duties and giving class
Limkokwing University of Creative TechnologyStudent Ambassador
Aug. 2013 - Dec. 2013Cyberjaya, Malaysia* Support and guidance of new students
* Representation of Nicaragua at university-hosted events, such as the Mahathir for Global Peace Award offering for Nelson Mandela.
*Organization and execution of events, such as the German Cultural Festival, which catered to approximately 800 guests.
*Co-organization and hosting of the Heal the World campaign and charity event in support of the Philippines shortly after the Haiyan catastrophe. An approximate of 20 000 RM were raised and sent to those in need in the Philippines. *Co-hosting the final fashion show of the Fashion Design students. The show was broadcasted on national television.
Stream Global ServicesCustomer Service Representative
Mar. 2011 - Jul. 2011Managua, Nicaragua*Assisting customers by helping them resolve issues with their mobile phone and phone service while inputting their call information into the computer. *Handling large volumes of inquiries and navigating the computer while providing superb customer service
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