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Work Background
Credit SesameDirector of CRM
Jun. 2023Remote
AffirmSr. Growth Marketing Manager - Lifecycle
Mar. 2020 - Jun. 2023Remote
Rodan + FieldsSr. Email Marketing Operations Manager
Jul. 2018 - Mar. 2020San Francisco Bay Area
Self EmplyoedFreelance Email Developer - Iterable, SFMC
Nov. 2017RemoteWith serious strategic skills and executional expertise, I help small and mid to late-stage startup organizations build email setup from ground-up by scaling email marketing efforts, finding the right ESP, developing modular email templates, concepting creative campaigns, and solving attribution challenges. Accustomed to working with large sets of data and customer lists 10MM+, running AB tests and experiments to turn chaos into order, I influence the organization at large and capitalize on opportunities. Projects for Breethe, Intuit, Upwork, Google, Bombfell, Aero, Outschool, Driven Brands, and Soundcloud.
UpworkSr. Email Marketing Manager
Jul. 2017 - Jun. 2018
StravaCRM Program Manager
Jun. 2016 - Jun. 2017
SnapfishLifecycle Email Marketing Manager
Jul. 2014 - Jun. 2016San Francisco, CA
Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma & TexasEmail Campaign Manager
Oct. 2012 - Jul. 2014Chicago
Motorola SolutionsDigital Marketing Manager
Jan. 2010 - Oct. 2012Schaumburg, IL• Brand Identity, media campaign development and regional deployment.
• Applied creative process to various communication media tactics. Managed relationship with 3rd party vendors, media buyers, IT, and creative agencies to ensure the best service, ROI tracking, and manage projects.
• Managed demand generation program in support of direct sales
• Trade show planning, event logistics from exhibit design to on-site coordination, set-up, allocation of services, and management of cross-functional teams.
• Channel communications including announcements and development of monthly newsletter, co-op and loyalty program management. Channel partner marketing tools development and co-branding strategies.
BaxterMarketing Communications Specialist
Nov. 2006 - May. 2010Round Lake, ILSupported product management in Next Gen product launch preparations and development of new marketing tactics, programs, messaging, packaging, and creative development briefs. Planning and execution of electronic educational/advertising and media campaigns, web-site and webinar development. $1.7 mil Marketing Budget management. Sales enablement for 150 field reps: competitive literature and sales tools creation, bi-weekly training sessions via WebEx.
US NavyPetty Officer Second Class
Jun. 2000 - May. 2004
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