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Work Background
SEVENROOMSDirector, Brand Marketing
Sep. 2020New York City Metropolitan AreaSevenRooms is a guest experience and retention platform for hospitality operators that enables them to build more profitable direct relationships, deliver exceptional experiences, and increase repeat visits and orders.
SEVENROOMSSenior Manager, Brand Marketing
Jul. 2016 - Sep. 2020Greater New York City AreaFrom neighborhood restaurants to international, multi-concept hospitality groups, SevenRooms is a hospitality platform that helps operators unlock the full revenue potential of guest data. Combining operations, marketing and guest engagement into one front-of-house solution, the platform helps operators to maximize profits, built brand loyalty and enable personalized guest experiences. Founded in 2011 and venture-backed by Amazon and Comcast Ventures, SevenRooms has dining, hotel F&B, nightlife, sporting and entertainment clients in more than 250 cities worldwide, including: Jumeirah Group, Mandarin Oriental, Altamarea Group, Wolfgang Puck, Michael Mina, Bagatelle, LDV Hospitality, sbe, Zuma, JKS Restaurants, Marcus Wareing Restaurants, The Cosmopolitan of Las Vegas, Standard Hotels, Virgin Hotels, Live Nation, TAO Group, Hakkasan, Chase Hospitality Group, Mercer Street Hospitality, and The h.wood Group. www.sevenrooms.com
Angel.aiGrowth & Communications Manager
Jul. 2015 - Jun. 2016Greater New York City AreaAngel.ai, formerly GoButler, is a technology company that supports businesses in automating conversational commerce using natural language processing. Angel.ai's domain-specific NLP solution, built on an extensive data set of real conversations, speaks the language of consumers, available natively or via any messaging platform. • Generated awareness and elevated brand profile through the development and implementation of internal and external communications strategies, including the crafting of all company collateral, branding and messaging
• Developed, managed and executed quarterly PR plans to align with strategic marketing & company initiatives, including overseeing all social media responses & channels, enacting partnerships and coordinating events
• Crafted presentations, talking points and briefing documents to support the CEO for all conference, broadcast and in-person interview opportunities, including day-of management and preparation
• Directed engineering and design teams to build out multiple iterations of the GoButler and Angel.ai websites, including spearheading overall content creation and assets • Implemented and communicated company news and launches through extensive media outreach to local, national and international press, resulting in coverage in tier-one outlets • Liaised with product, engineering and operations teams to promote product launches and support existing initiatives • Produced company- and event-specific presentation decks related to company growth and partnership opportunities
• Managed three PR agencies across international time zones including ASTRSK (US), Albion Drive (UK) and Pepperstark (DE), with 200+ press articles published for the company
• Handled communications, branding and external messaging throughout company rebrand from GoButler to Angel.ai
Small Girls PRSenior Account Executive
Feb. 2015 - Jul. 2015Greater New York City AreaExecuting digital PR, social media strategy, influencer engagements, and blow out events with digital tie-ins, Small Girls PR combines new media with old-fashioned charm to craft meaningful dialogues between brand and consumer. Accounts Included: -Gett (www.gett.com) -Secret Summer (www.secretsummernyc.com) -DJ-51 by Cachaca 51(www.dj-51.com) -General Electric (www.ge.com)
-Fever (www.feverup.com) -Kingdom of the Netherlands (www.the-netherlands.org) // Northside Festival • Created and managed events for General Electric and music app DJ-51 during SXSW in Austin, comprising of pre-event outreach & strategy, on-site support & coordination and post-event follow-up, social listening & coverage tracking • Planned and coordinated the Kingdom of the Netherlands’ tech startup event during Northside Festival in Brooklyn
• Generated top-tier coverage in USA Today, TechCrunch, Bloomberg, VentureBeat, New York Post and more for transportation app Gett, facilitating New York market growth & exposure
• Established & strengthened relationships with high-level technology, business, lifestyle and broadcast contacts through ongoing correspondence, pitching and media entertaining
• Secured feature broadcast segments on Bloomberg TV, FOX Business Network and CNBC for Gett CEO & Founder Shahar Waiser and Fever app CEO Pep Gomez, leading to increased brand recognition and app downloads
Blackbird PRAccount Executive
Dec. 2013 - Feb. 2015Greater New York City AreaBlackbird is a full-picture lifestyle public relations firm dedicated to the places, people, and products associated with living your best life. We are niche by nature, and we take a storytelling approach to supporting our specialized brands. We read, we write, we create; but we never take our eye off the bottom line. Accounts Included: -Morgans Hotel Group
-Mondrian London
-Charitybuzz
-Mile High
-Rebel Bingo
-Mondrian Baha Mar • Introduced Mile High Destination: London to the New York market, generating 179.5M readership in outlets including NY1 News, Wall Street Journal & Bloomberg, in addition to facilitating partnership introductions for the event series
• Participated in new business presentations resulting in the Agency winning Mile High as a client
• Coordinated with US & International media for the Mondrian London hotel opening, generating 100+ articles globally http://blackbird-pr.com
The Brandman AgencyAccount Executive
May. 2012 - Feb. 2015Greater New York City AreaThe Brandman Agency is a dynamic, results-driven public relations and event planning company with a roster of the world’s most prestigious luxury travel and lifestyle brands. Accounts Included: -Los Angeles Tourism & Convention Board
-Scottsdale Convention & Visitors Bureau
-Chillcation (Hiltons of Chicago) -Palmer House Hilton
-Thompson Hotels
-Orion Expedition Cruises -Worldview Travel
-Loews Hollywood Hotel
-A-ROSA Cruises
-Belmond El Encanto • Promoted 3x over the course of employment from intern to Account Executive, including a transfer from the L.A. satellite office to NY HQ to support existing clients
• Spearheaded Belmond El Encanto's visiting journalist program, resulting in 26 stays over eight months
• Assisted in creating a new business proposal for Loews Hollywood, resulting in The Agency winning the account
• Helped in securing 20 media appointments and desk sides for Scottsdale CVB during their LA Media Mission; wrote and presented a proposal to the client for Spring 2014 media event • Supported the debut of A-ROSA Cruises to the North American market, including coordinating an LA media breakfast and press trip for Canadian and US-based journalists, resulting in PR coverage worth $2.8MM over a six month period
• Generated media coverage for dineLA's Restaurant Week over a total of three cycles, including in-print mentions in Angeleno, San Jose Mercury News, Arroyo Monthly, Frontiers, Malibu Times and Park La Brea/Beverly Press • Successfully launched LA Tourism's marketing program Car Free L.A. with an exclusive media event
• Executed marquee events for the Hollywood Roosevelt Hotel, L.A. Tourism and Scottsdale CVB, managing budgets from $25,000-$100,000+
SLATE PRPublic Relations Intern
May. 2012 - Aug. 2012Greater Los Angeles AreaResponsibilities as an intern included: • Monitoring, receiving and clipping daily press coverage
• Assisting with media events
• Updating press materials
• Formatting press clips to send to client • Organizing magazines and collateral
• Creating Excel lists
• Answering phones and directing calls to appropriate staff member
• Pulling shows and creating burned disks for clients • Filling in for assistant or receptionist positions as needed • Resume review of potential interns • Communicating with staff and supervisors
DJ PeteyPublic Relations and Promotions Intern
Sep. 2011 - May. 2012Boulder, COHandled promotions and PR for DJ Petey on Thursday nights at Absinthe House.
Communicated with those creating the promotions and helping with any details surrounding the events.
Handled social media and promotions through a Facebook page and picture promotions at events. www.djpetey.com
CU IndependentMarketing Intern and Event Productions Coordinator
May. 2011 - May. 2012Boulder, ColoradoOrganized and coordinated with the marketing director to create events and used public relations to increase readership of the online newspaper through social media and campus canvassing. Worked with DJ Petey at Absinthe House on Thursday nights to promote the dj and "ladies night." www.cuindependent.com
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