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NestléNestle Nutrition Cluster Manager - East & Horn of Africa and Greater Zambezi
Jul. 2022 - Dec. 2023Kenya · On-siteEstablish NESTLE NUTRITION as a market leader and key player across 2 key Clusters of Greater Zambezi and East and Horn of Africa.
- Lead, Develop and Execute the Cluster Markets Business Strategy for profitable growth
- Increase Brand competitiveness and market shares in line with volume, profit, and strategic objectives
- Direct overall operations for the Business Unit, developing strategic solutions and evaluate employee’s performance
- Management and responsibility of full P&L, dynamic forecasts, and pricing strategies across Clusters
Lead Cluster I&R pipeline
- Guide communication Strategies and execution across Consumer and Medical Marketing, in line with market needs and business objectives
- Spearhead development, management, and execution of the annual Operational Master Plan to deliver on annual targets and commitments
- Manage Cluster Streams of Business Managers, Medical and Field operations and Medical and Scientific Affairs
- Ensure strict compliance to WHO, local regulations and internal policies and procedures
- Develop strong relationships with KOLs, Regulatory and Government bodies
NestléNutrition Business Manager
Aug. 2019 - Jun. 2022Mozambique · On-siteEstablish Nestlé Nutrition in Mozambique, Madagascar, and Comoros as a key player in the Infant Nutrition category.
- Developed and executed the Markets business strategy for profitable growth
- Increased competitiveness and market shares by managing key brands, and projects in line with the volume, profit, and strategic objectives
- Delivered monthly and yearly business objectives
- Management of BU specific market P&L
- Managed forecasting and ensured consistent supply into markets
- Managed the implementation of Brand communication strategies for desired objectives
- Formulated the annual Brand and HCP plan, in line with Master Business Strategy
- Managed and monitored brand allocated PFME within agreed guidelines and budgetary control procedures
- Guided the execution of an operational plan in the areas of communication, innovation, promotions, pricing policy, and distribution for individual brands within the category
- Ensured strict adherence to the WHO International Code of Marketing of Breast-Milk substitutes, along with internal policies and procedures
- Developed relationships with KOLs, Regulatory and Government bodies
- Identified and exploited brand opportunities not covered by communication such as innovation and/or renovation projects and provided feedback to regional marketing team
- Led Market streams for Marketing and medical Field Operations
NestléSenior Brand Manager - Premium Infant Formula
Jan. 2015 - Jul. 2019South Africa · On-siteDeveloped and managed the implementation of Brand marketing strategies for NESTLE NAN and NESTLE NANKID Infant Formula and Growing Up Milk.
- Developed and implemented consumer and medical communication strategy in line with the Master Business Plan and Brand fundamentals to deliver against growth objectives and Brand health objectives
- Created engaging Brand experiences for consumer as well as Health Care Professionals and monitored portfolio performance and effectively managed administration of the portfolio’s expenditure program
- Developed 5G Innovation and renovation pipeline for the Brand
- Performed the management of continuous sensory evaluation and development of consumer led packaging innovations
- Developed and implemented Brand portfolio channel and pricing strategies, and promotional strategies and recommended new SKUs for key channels and key customers
- Conducted price elasticity studies, optimized price and price pack architecture
- Ensured continuous evaluation and collaboration with the Medical Marketing team to ensure Brand strategies are being implemented in field
- New product development and consumer centric innovation and renovation
- Managed Brand Team and developed marketing competencies of junior staff members and analyzed Brand P&L to drive profitability
Global FoodsFMCG Sales Agent
Feb. 2001 - May. 2002East LondonResponsible for sales, promotion and merchandising of FMCG & catering products within the Global portfolio.
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