Jackie Etter - Business Development & Marketing - FMCG, Self employed

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

NestléNestle Nutrition Cluster Manager - East & Horn of Africa and Greater Zambezi

Jul. 2022 - Dec. 2023Kenya · On-siteEstablish NESTLE NUTRITION as a market leader and key player across 2 key Clusters of Greater Zambezi and East and Horn of Africa. - Lead, Develop and Execute the Cluster Markets Business Strategy for profitable growth - Increase Brand competitiveness and market shares in line with volume, profit, and strategic objectives - Direct overall operations for the Business Unit, developing strategic solutions and evaluate employee’s performance - Management and responsibility of full P&L, dynamic forecasts, and pricing strategies across Clusters Lead Cluster I&R pipeline - Guide communication Strategies and execution across Consumer and Medical Marketing, in line with market needs and business objectives - Spearhead development, management, and execution of the annual Operational Master Plan to deliver on annual targets and commitments - Manage Cluster Streams of Business Managers, Medical and Field operations and Medical and Scientific Affairs - Ensure strict compliance to WHO, local regulations and internal policies and procedures - Develop strong relationships with KOLs, Regulatory and Government bodies

NestléNutrition Business Manager

Aug. 2019 - Jun. 2022Mozambique · On-siteEstablish Nestlé Nutrition in Mozambique, Madagascar, and Comoros as a key player in the Infant Nutrition category. - Developed and executed the Markets business strategy for profitable growth - Increased competitiveness and market shares by managing key brands, and projects in line with the volume, profit, and strategic objectives - Delivered monthly and yearly business objectives - Management of BU specific market P&L - Managed forecasting and ensured consistent supply into markets - Managed the implementation of Brand communication strategies for desired objectives - Formulated the annual Brand and HCP plan, in line with Master Business Strategy - Managed and monitored brand allocated PFME within agreed guidelines and budgetary control procedures - Guided the execution of an operational plan in the areas of communication, innovation, promotions, pricing policy, and distribution for individual brands within the category - Ensured strict adherence to the WHO International Code of Marketing of Breast-Milk substitutes, along with internal policies and procedures - Developed relationships with KOLs, Regulatory and Government bodies - Identified and exploited brand opportunities not covered by communication such as innovation and/or renovation projects and provided feedback to regional marketing team - Led Market streams for Marketing and medical Field Operations

NestléSenior Brand Manager - Premium Infant Formula

Jan. 2015 - Jul. 2019South Africa · On-siteDeveloped and managed the implementation of Brand marketing strategies for NESTLE NAN and NESTLE NANKID Infant Formula and Growing Up Milk. - Developed and implemented consumer and medical communication strategy in line with the Master Business Plan and Brand fundamentals to deliver against growth objectives and Brand health objectives - Created engaging Brand experiences for consumer as well as Health Care Professionals and monitored portfolio performance and effectively managed administration of the portfolio’s expenditure program - Developed 5G Innovation and renovation pipeline for the Brand - Performed the management of continuous sensory evaluation and development of consumer led packaging innovations - Developed and implemented Brand portfolio channel and pricing strategies, and promotional strategies and recommended new SKUs for key channels and key customers - Conducted price elasticity studies, optimized price and price pack architecture - Ensured continuous evaluation and collaboration with the Medical Marketing team to ensure Brand strategies are being implemented in field - New product development and consumer centric innovation and renovation - Managed Brand Team and developed marketing competencies of junior staff members and analyzed Brand P&L to drive profitability