Amanda Zheng - Strategic marketing manager, Medtronic

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Work Background

MedtronicStrategic Marketing Manager

Mar. 2021Greater Montreal Metropolitan AreaEstablished the foundation of the product marketing function and developed strategic & data-driven product marketing insights that influence sales enablement, product road-map and customer engagement. Own product positioning and value propositions, and drive go-to-market strategy. Key deliverables include: 1. Completed data-driven strategic segmentation and vertical strategy 2. Developed buyer personas with detailed profiles, and drove company-wide adoption of persona messaging 3. Led comprehensive market research to close organizational knowledge gaps 4. Developed a use case analysis framework and refined product market fit analysis 5. Developed product positioning by vertical, use case, and buyer persona 6. Developed a data-driven framework of product marketing function for continuous updates 7. Championed product marketing initiatives within the organization and influenced organizational decision making

MedtronicGlobal Product Manager

Jan. 2016 - Dec. 2019Boulder, Colorado, United States/ShanghaiI maintained oversight of global new product development for worldwide markets, including market product identification, business case generation, and product development process execution. I also spearheaded all facets of global and regional strategic alignment. I served as GC ambassador to facilitate regional and global communication. I also streamlined opportunity assessment and portfolio strategy formulation in collaboration with research and development (R&D) team as well as global marketing directors. Likewise, I execute ongoing assessment of emerging market opportunities to devise and propose actionable strategic approaches to key stakeholders. I have a tenured ability to plan, develop, and utilize potential BD&L leads and localization strategy across relevant product offerings and categories. Finally, I oversee regional marketing strategy development and execution, subsequently presenting to group president and global business leaders. The following are my selected and instrumental contributions.  ■ Conceptualized, developed, and promoted strategic recommendations driven by consummate data analysis and synthesis of diverse perspectives to ensure PDP opportunity identification, pivoting, and assessment.  ■ Planned, developed, and propelled paradigm shifting and enhanced product portfolio through seamless administration of PDP stage exit driven by influencing leadership, key stakeholders, and cross-functional professional.  ■ Achieved and consistently exceeded customer needs and technical requirements across APAC, Western Europe, and North America through development of in-depth global insights and by spearheading cross-border collaboration.  ■ Spearheaded GC FY20 business planning activities while acted as a central resource in driving priority alignment.

TruliooProduct Marketing Manager

Feb. 2020 - Mar. 2021Vancouver, British Columbia, CanadaEstablished the foundation of the product marketing function and developed strategic & data-driven product marketing insights that influence sales enablement, product road-map and customer engagement. Own product positioning and value propositions, and drive go-to-market strategy. Key deliverables include: 1. Completed data-driven strategic segmentation and vertical strategy 2. Developed buyer personas with detailed profiles, and drove company-wide adoption of persona messaging 3. Led comprehensive market research to close organizational knowledge gaps 4. Developed a use case analysis framework and refined product market fit analysis 5. Developed product positioning by vertical, use case, and buyer persona 6. Developed a data-driven framework of product marketing function for continuous updates 7. Championed product marketing initiatives within the organization and influenced organizational decision making

Lake Region MedicalInternational Marketing Manager

Jan. 2011 - Dec. 2016Greater Minneapolis-St. Paul AreaI consistently drove collaborative efforts with inventory management, demand planning, supply chain, regulatory, and legal teams to plan, establish, and promote new, alternative revenue generation business processes. I also directed all facets of business and portfolio performance analysis to identify and prioritize opportunities for revenue growth. I provided ongoing support for annual budgeting and AOP process for product solution division. I also directed all facets of new program implementation by developing, establishing, and leading cross-functional program teams. Likewise, I coordinated daily operations for China trading subsidiary, maintaining seamless operations throughout organizational structural changes. The following are my selected and most instrumental contributions:  ■Propelled significant revenue increase across under-performing product portfolio through successful identification of low hanging fruit revenue opportunities as well as planning and development of alternative channel strategy and growth initiatives.  ■Demonstrated keen oversight aligning internal stakeholders to execute business initiatives by presenting international channel strategy to C-Suite executives and department heads.  ■Boosted successful international product launches by planning, developing, and implementing country specific go-to-market plans.  ■Developed and established business cases to stage and expand collaboration opportunities by interfacing with strategic distribution partners in international markets  ■Drove sustainable company revenue by spearheading negotiations with international distributors.  ■Reduced resource bottle-necking and enhanced timeline management by partnering with team members.  ■Identified and implemented multiple revenue streams by rehabilitating and transforming established OED business processes.  ■Secured 50% operating cost reduction through effective maintenance of budget and funding.

Carlson Venture EnterpriseAssociate

Apr. 2013 - May. 2014Greater Minneapolis-St. Paul AreaAdvised start-up founders and corporate venture groups in market opportunity assessment, development process refinement and business model formation in healthcare and IT technology industries

Smiths MedicalMBA Global Product Management Intern

Oct. 2013 - Apr. 2014Greater Minneapolis-St. Paul AreaAssisted global product manager in product life cycle management of a $15 million global product line. Led and drove the global market sizing internal alignment project for strategic initiatives that streamlined the global upstream marketing decision making process for the infusion pump product group

Cummins Inc.MBA Product Planning Intern

Jun. 2013 - Aug. 2013Greater Minneapolis-St. Paul AreaDefined new market opportunity, developed an initial product development concept and built a business case to drive future development and commercialization of a new product idea in an untapped market. The result drove the strategic direction of Power Solution Group and the project developed into the top priority for the business unit that brought in double digit revenue growth potential for the company

Tractus AsiaBusiness Consultant

Jan. 2006 - Dec. 2011I collaborated and partnered with global Fortune 500 and mid-size companies across an array of industries covering all facets of business expansion into Asia while maintaining oversight of strategy development, project management, client engagement, and process optimization across functions. Likewise, I supported all aspects of manufacturing site selection. Coordinated execution of data analysis and market research projects for global clients, including Hanes Brands, Spectrum Brands, Kennametal etc. The following are my selected and most instrumental contributions:  ■Spearheaded go-to-market strategy conceptualization and execution by directing field and second research teams and supporting multinational companies' strategy to expand into Asia.  ■Participated in government investment incentive negotiations while serving as representative to global clients.  ■Achieved divestiture valuation, including replacement costs, cash flow, and market benchmark methods.

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