Berena Bozzi

Strategic Marketing Director @Medtronic

🧨 ConsultingAssociateLife Science & Health CareBusiness AnalystLife CoachingCommunications ManagerMarketing Analytics ManagerSales ManagerBusiness Development Manager💸 MarketingChanel ManagerMarketing Director👍 Sales & BizDevBrand Marketing Manager

Berena Bozzi is a seasoned professional with a vast experience in the field of strategic marketing, currently serving as the Strategic Marketing Director at Medtronic. In this role, she was responsible for driving growth and innovation strategies across the company's various business units. Prior to joining Medtronic, Berena held key strategic marketing positions in several multinational corporations, where she demonstrated her exceptional ability to identify market opportunities and implement effective marketing strategies. She holds a degree in MBA and Medical Tech and is known for her dynamic leadership, strategic thinking, and strong business acumen. Berena's marketing expertise, combined with her commitment to driving business growth, has made her an invaluable asset to Medtronic.

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Work Background

MedtronicDirector Strategic Marketing

Aug. 2022 - May. 2024Latam and Canada · HybridLATAM Marketing Director for Cardiac Surgery, Patient Monitoring, and Respiratory Interventions. ICU/NICU

MedtronicLatAm Sr Marketing Program Manager

Feb. 2021 - Sep. 2022Latam

MedtronicLatam Regional Product Manager

Sep. 2015 - Jan. 2021LatamPatient Monitoring and Respiratory division

MedtronicRegional Business Unit Manager

Oct. 2018 - Apr. 2019Bogota,D.C., Capital District, ColombiaANDEAN REGION Respiratory - Gatrointestinal-Renal Business Manager

MedtronicPatient Care Regional Business Unit Manager

Sep. 2013 - Nov. 2015CentroaméricaIn charge of coordinating people and resources, and for delivering on volume, sales and profitability objectives by brand and channel for all Central America and also having day-to-day responsibility for my business unit finance results and for my team results. Preparing written presentations, reports, and price quotations for customers. Ensuring sales staff comply with company policies, procedures and practices. Product positioning in the Marketplace through strategic pricing & bundling. Coaching, counseling, and developing sales representatives. Establishing trust and a good relationship with all internal customers, key clients and distributors.

MedtronicVascular Solutions Regional Products Specialist

Sep. 2011 - Sep. 2013Panama and Central AmericaProduct specialist for the focus COT of Vascular Therapies business unit, in Dialysis, Endovascular and Prophylaxis Trombosis products, making the brand marketing plan including annual budget, advertising promotion campaigns,and illness awareness, training of field force technical soft skills, analyze competitor strengths and weaknesses and conduct annual swot analysis, communicate competitor information to sales team, maintain close relationships with key clients and and ensure full customer satisfaction, researcher analyst, setting a market research plan with time frame, distribution of surveys and questionnaires which involve field qualitative research focuses on gathering information to identify patterns and solutions, promotion representative, promotion for responsible products at customers, feedback of my products our competitors from the market, exploration catching for opportunities, handling a problem with the customers, group presentation seminars. Organizing all the educational and marketing activities for the products belong my responsibility in all Central America and some in Venezuela, Colombia and Mexico.

Caja del Seguro Social PanamáDirectora Ejecutiva Nacional de Servicios al Asegurado

Jan. 2009 - Dec. 2011Directora Ejecutiva para los servicios en prestaciones médicas y económicas a nivel nacional de la CSS de Panamá. Responsible for four major areas to meet the demands of policyholders of the CSS for both medical services and for economic benefits. Leading two national directorates responsible for ensuring that all processes aimed at providing excellent services were aligned and satisfying the needs of both external customers (2.8 million policyholders) as internal customer (26,000 employees). Measuring the quality of processes and overseeing the user to receive medical care and cash benefits in the opportune times.