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Work Background
Gulf Coast Marketing AgencyFounder
Dec. 2023Orange Beach, Alabama, United States
YardiMarketing Campaign Manager
Oct. 2022 - Oct. 2023United StatesIn close collaboration with the Creative Director, I executed corporate marketing strategies aimed at boosting product sales and enhancing brand visibility. This involved overseeing the overall marketing strategy, with a focus on successfully executing the Yardi Advanced Solutions Conference (YASC), the company's largest global event. I managed all aspects of event coordination, including logistics, branding, content development, attendee engagement, and post-event evaluation. Through meticulous planning and execution, YASC emerged as a pivotal success, solidifying the company's position as an industry leader. My role also encompassed conducting market research, competitor analysis, and trend forecasting to inform strategic decision-making processes. By leveraging cross-functional teamwork and a keen eye for detail, I ensured that all marketing initiatives aligned with corporate objectives, resulting in tangible ROI metrics and heightened brand equity. • Performed market research to identify customer needs, preferences, and trends.
• Created compelling and engaging content to attract and retain target audience.
• Implemented successful email marketing campaigns to drive customer engagement and increase sales.
• Managed and executed advertising campaigns across multiple platforms.
• Analyzed data and produced reports to measure the effectiveness of marketing strategies.
FundLoansMarketing Director
Jul. 2021 - May. 2022Encinitas, California, United StatesAs Director of Marketing at FundLoans, I orchestrated comprehensive marketing strategies encompassing both digital and traditional campaigns, collaborating closely with partners to enhance product visibility. Through planning and execution, I ensured alignment with key performance indicators and implemented robust ROI tracking mechanisms to optimize resource allocation and consistently meet monthly sales targets. I maintained transparent communication with company leadership by delivering weekly reports, offering valuable insights into campaign performance and strategic direction. I spearheaded the seamless integration of HubSpot with Salesforce, establishing a unified platform for data management and automation across our marketing operations. This integration not only bolstered cross-platform functionality but also streamlined various marketing processes, from lead generation to customer engagement. By centralizing customer data and campaign insights, we attained a profound understanding of our audience's behavior and preferences, facilitating more targeted and personalized marketing endeavors. As a result, we witnessed enhanced efficiency in marketing workflows, accompanied by notable improvements in conversion rates and customer satisfaction metrics, reaffirming our commitment to leveraging technology for sustainable business growth and stakeholder value. • Conducted in-depth market research to analyze consumer behavior and identify trends and opportunities.
• Managed brand identity and oversaw the development and implementation of brand strategies.
• Executed digital advertising campaigns across various platforms to reach target audiences effectively.
• Led a team of marketing professionals to drive results and achieve departmental goals.
• Implemented social media marketing initiatives to enhance brand visibility and engage with the target audience.
• Developed and executed a comprehensive marketing strategy to increase brand awareness and drive sales.
Plaza Home Mortgage, Inc.Content Marketing Manager
Apr. 2019 - Jul. 2021Greater San Diego AreaAs the Content Marketing Manager at Plaza Home Mortgage, I led content marketing initiatives under the strategic direction of the Director of Marketing, focusing on dynamic content creation to drive client acquisition, retention, and market penetration. I successfully managed content across diverse channels including print and digital mediums, overseeing web content, email campaigns, and social media marketing strategies. Additionally, I efficiently managed HubSpot, leveraging its capabilities to streamline marketing workflows, optimize lead generation efforts, and enhance customer engagement initiatives. Through effective project coordination with cross-functional teams and meticulous analysis of campaign performance, I optimized content strategies to enhance operational efficiency and achieve measurable business objectives. • Created compelling and persuasive copy for various marketing materials and platforms.
• Developed and executed comprehensive content strategies to attract and engage target audiences.
• Implemented effective SEO optimization strategies to improve organic search rankings.
• Managed the distribution of content across multiple channels to maximize reach and visibility.
• Oversaw the planning and execution of social media campaigns to enhance brand presence and audience engagement.
Asian Real Estate Association of America (AREAA)Communications & Policy Strategist, Sr. Editor, Advertising Director
Oct. 2014 - Nov. 2018Greater San Diego AreaLed all marketing and communications operations to promote positive public image for AREAA, North America’s largest AAPI trade organization, Working hand in hand with top executives from some of the world’s largest real estate companies, I consistently created effective marketing and communication campaigns designed to reach an emerging AAPI real estate market using both organic and inorganic strategies. Worked in coordination with various organizations such as NAREB, NAHREP, NAR, NAGLREP, VAREP, and others in creating a national dialogue with relevant housing governmental agencies such as HUD, FHFA, and the US Census Department. Spearheaded all aspects of state and federal policy initiatives, from research to execution, including drafting our annual policy plan. Trained members on policy goals and talking points, and led groups to their meetings with their members of the U.S. Congress to advocate our positions. Achieved significant policy successes as part of these efforts, and in concert with other housing non-profits, including the creation of a standalone AAPI category on the US Census’ Quarterly Housing and Vacancy Report, the elimination of the so-called “1% rule” on student debt, alternative credit models for “credit invisible” minorities and immigrants, the removal of the citizenship question from the 2020 US Census.
Southland PublishingBusiness Development Manager
Feb. 2014 - Sep. 2014Greater San Diego AreaEstablished, developed, and maintained client relationships and database; create effective marketing campaigns for business owners; helped plan, coordinate, execute various events, clubs, and festivals such as the Local Music Fest, CityBeat Festival of Beers, and the Best Of San Diego Party.
Keller Williams Realty, Inc.REALTOR
Mar. 2012 - Jan. 2014Greater San Diego AreaPerformed extensive lead generation tactics including cold calling, doorknocking, business networking events, and more; canvassed neighborhoods to establish rapport with residents; negotiated on behalf of clients in sale or purchase of real estate; developed thorough understanding of local real estate market; created system of indices to identify trends in home prices and inventory.
Office of the Governor, State of AlabamaPolicy Analyst
Feb. 2006 - Aug. 2006Montgomery, Alabama AreaResearched and drafted position papers on education policy; authored Alabama's First Class Pre-K Initiative which provides pre-k education for any child; directly interacted with constituency; assisted superiors in administrative tasks.
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