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Network Power<100 people
Roles
💸100%
Marketing
✔️100%
IT
✨100%
Business Owner
Geos
🇺🇸100%
United States
Work Background
SurgeTraderVP of Marketing Technology
Mar. 2023 - May. 2024Naples, Florida, United States · HybridAs a seasoned marketing technology strategist, I lead cross-functional teams to align our technological endeavors with overarching business objectives. With a proven track record of orchestrating successful initiatives, I ensure seamless implementation and optimization to drive tangible results. One notable achievement includes integrating a new CRM system, HubSpot, resulting in a remarkable 15% enhancement in customer retention rates within six months. By leveraging data insights, I consistently propel marketing performance and ROI, evidenced by a 30% uptick from multi-channel digital advertising campaigns and a 20% surge in website traffic. Recognizing the power of targeted campaigns, I initiated SMS marketing initiatives that resulted in a significant 25% improvement in promotional offer conversion rates. Furthermore, by establishing automated email marketing workflows, we reduced manual workload by an impressive 40% while boosting email open rates by 50%. Collaborating closely with the sales team, I optimized lead generation processes, driving a commendable 20% increase in qualified leads. These achievements underscore my commitment to leveraging technology to drive impactful results while fostering seamless integration and functionality across various platforms. Managed a 30+ piece marketing technology stack.
Zimmerman AdvertisingSVP, Digital Media Performance & Strategy
Apr. 2022 - Mar. 2023Fort Lauderdale, Florida, United StatesI've spearheaded aligning our digital efforts with core business objectives, overseeing performance across various channels and platforms. Leading a dedicated team, I've championed developing and implementing data-driven approaches, ensuring our media campaigns optimize ROI and foster maximum audience engagement. A notable aspect of my role has been crafting and maintaining product roadmaps for media-driven services, facilitating the seamless translation of strategic vision into actionable plans and tools. A key highlight of my career has been pioneering AdTech innovation, where I've taken ownership of refining our technology stack. This involved identifying and integrating cutting-edge solutions to amplify our capabilities and streamline processes, enhancing efficiency and effectiveness. Furthermore, I've executed data-informed decisions through meticulous analysis and optimization of success metrics across diverse digital channels, nurturing individual, team, and collective achievements. Notably, I've spearheaded comprehensive omnichannel media strategies, overseeing product planning, campaign management, and performance evaluation for renowned brands such as Planet Fitness and Bed Bath & Beyond.
ExactDrive IncCo-founder, Chief Media Officer
Oct. 2011 - Apr. 2022Greater Minneapolis-St. Paul AreaIn my role, I've managed strategic and tactical analytics and activation, owned client relationships, and exceeded revenue targets. Through meticulous execution and optimization of digital media campaigns, I consistently surpassed client performance expectations, fostering long-term trust and partnerships. A significant aspect of my leadership has been enhancing group dynamics and performance through collaborative tools and processes, ensuring seamless coordination among team members. I've spearheaded the development and implementation processes to improve team collaboration, resulting in enhanced campaign performance and heightened client satisfaction. Additionally, I've overseen digital media buying and account teams, effectively administering budgets across various campaigns, platforms, and channels. My commitment to championing continuous learning and development within the team has ensured adaptability and expertise in the rapidly evolving digital landscape, further solidifying our position as industry leaders.
BackTalk Media LLCSVP, Digital Media Strategy & Investment
Jan. 2009 - Oct. 2011Los Angeles Metropolitan Area- Owned omnichannel digital media-driven products and services, from strategy and planning to execution and measurement.
- Managed client expectations, pulled/analyzed daily campaign reports and the timely delivery of all digital campaign tasks and associated KPIs.
- Assisted Buying Team with trafficking, optimizing and monitoring budgets/bids by tactic in select demand side platforms and exchanges.
- Provided expertise, training and guidance on digital marketing solutions.
- Directed, planned and implemented interactive media campaigns including: CPM, CPC, CPL and numerous retargeting media placements. - Collaborated across consulting, engineering, media, analytics functions in order to execute and exceed customer needs.
Admedian LLCVP, Digital Media Investment & Analytics
May. 2005 - Jan. 2009Greater Minneapolis-St. Paul AreaAcquired by BackTalk Media 2009 - Provided inputs to establish performance benchmarks and KPI goals for various channels, business units, and initiatives.
- Directed, planned, and executed emerging interactive media campaigns.
- Offered expertise and guidance on digital marketing solutions as the trusted advisor for customers' data and digital media.
- Handled additional duties as required, such as creating ad hoc reports, supporting ad technology projects, and implementing partner initiatives.
- Produced campaign insights detailing performance, optimizations, and expectations, leading to immediate tactical and future strategic recommendations.
KickBack Spam LLCSenior Account Director
Apr. 2003 - May. 2005Greater Minneapolis-St. Paul AreaKickBack Spam LLC uses patented technology (Patent #7366764) to provide world-class protection against spam and junk e-mail. - Managed demand generation, end user acquisition, and referral program.
- Gatekeeper all brand-related touchpoints/identity, managed accounts team.
- Worked with product and marketing leaders to develop the team’s roadmap, balancing long-term investments against near-term KPIs and targets.
- Iterated on the growth funnel to ensure we’re effectively converting leads into new user enrollment.
- Established and managed a testing framework and roadmap to improve campaign performance across the customer acquisition journey. KickBackSPAM patented technology automatically scans a user's inbox, and generates a hash code for each e-mail. No useable information about the contents of the e-mail is captured. The hash code is automatically compared with the hash code of e-mails of other users of the program. If enough identical hash codes are detected, KickBackSPAM marks the e-mail as spam. The e-mail is then routed to a special spam inbox, where it can be deleted, or unblocked by the user and moved to the regular inbox. Users can optimize the program by setting their personal spam threshold, and by creating individualized black lists and white lists, so e-mail from a trusted sender on the user's white list are routed to the inbox while e-mails from a sender on the user's black list are automatically treated as spam, even if the spam threshold is not met. KickBackSPAMÂ is easy to install as a plug-in to Microsoft Windows Outlook, Outlook Express and Qualcomm Eudora e-mail programs, KickBackSPAMÂ runs on Microsoft Windows 98, Windows 2000, Windows ME, Windows 2003 and Windows XP operating systems. The company, privately held, is headquartered in Minneapolis, Minnesota.
ePredixAccount Director
Jan. 2002 - Apr. 2003Greater Minneapolis-St. Paul AreaePredix provides human resources consulting products and services in areas such as hiring, succession and promotion planning, performance management, and employee development. Its clients include government agencies and Fortune 500 companies. The company's database of information, captured from more than 40 million job applicants and employees, is designed to predict and improve job success and productivity for employers. ePredix was founded in 1999 by executive chairman Katrina Dewar.
LTU TechnologiesDirector of Business Development
Mar. 2001 - Jan. 2002San Francisco Bay AreaFounded in 1999, LTU technologies is a company in the field of image recognition for commercial and government customers.[citation needed] The company provides technologies for image matching, similarity and color search for integration into applications for mobile, media intelligence and advertisement tracking, ecommerce and stock photography, brand and copyright protection, law enforcement and more. LTU's patented technology originated in academic research at MIT, Oxford University and INRIA. In 2005 LTU was acquired by JASTEC International, Inc., based in New York.
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