KickBack Spam LLCSenior Account Director
Apr. 2003 - May. 2005Greater Minneapolis-St. Paul AreaKickBack Spam LLC uses patented technology (Patent #7366764) to provide world-class protection against spam and junk e-mail. - Managed demand generation, end user acquisition, and referral program.
- Gatekeeper all brand-related touchpoints/identity, managed accounts team.
- Worked with product and marketing leaders to develop the team’s roadmap, balancing long-term investments against near-term KPIs and targets.
- Iterated on the growth funnel to ensure we’re effectively converting leads into new user enrollment.
- Established and managed a testing framework and roadmap to improve campaign performance across the customer acquisition journey. KickBackSPAM patented technology automatically scans a user's inbox, and generates a hash code for each e-mail. No useable information about the contents of the e-mail is captured. The hash code is automatically compared with the hash code of e-mails of other users of the program. If enough identical hash codes are detected, KickBackSPAM marks the e-mail as spam. The e-mail is then routed to a special spam inbox, where it can be deleted, or unblocked by the user and moved to the regular inbox. Users can optimize the program by setting their personal spam threshold, and by creating individualized black lists and white lists, so e-mail from a trusted sender on the user's white list are routed to the inbox while e-mails from a sender on the user's black list are automatically treated as spam, even if the spam threshold is not met. KickBackSPAMÂ is easy to install as a plug-in to Microsoft Windows Outlook, Outlook Express and Qualcomm Eudora e-mail programs, KickBackSPAMÂ runs on Microsoft Windows 98, Windows 2000, Windows ME, Windows 2003 and Windows XP operating systems. The company, privately held, is headquartered in Minneapolis, Minnesota.