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Work Background
Delta Electronics EMEAMarketing Manager for ICTBG EMEA
Nov. 2018HoofddorpDeveloped marketing strategies for Telecom Power Infrastructure, Data Center Infrastructure, and Industrial Applications.
Conducted market research to define branding, target groups, and competitor insights.
Executed brand awareness and lead generation plans through strategic content and communication.
Produced thought leadership materials, including videos and white papers.
Coordinated international teams in Norway and Germany, fostering cross-market collaboration.
Delta Electronics: The Global Leader in Power Solutions - $7.9 Billion turnoverEMEA Marketing Product Specialist at Innergie, a brand of Delta
Apr. 2014HoofddorpManaging all Marketing affairs concerning Innergie international retail business activities, which operates in a wide spectrum of segments & regions from consumer electronic sales to high-tech power supply B2B applications (under the Delta Electronics and Innergie brands). On demand and practical creative input concerning marketing, daily contact with international retail operating distributors and/or resellers, corporate identity, brand awareness, packaging design, advertisement, social media, events, market research, reporting to high management, product development and more. Two significant highlights:
• Created a corporation between SanDisk and JBL – Harman and our brand by creating product bundles and generate a revenue increase of 5% on the yearly sales figures in the Travel Retail Channel. • Successfully initiated several market researches, which made clear how the calculation should be done to create a correct BOM cost data, this to negotiate better prices from our Business Unit in Taiwan that lead a price drop of 7% on the buy of our products. As Marketing Product Specialist at Delta - Innergie my responsibilities are:
• Support, maintain and develop Retail (online/offline) & B2B, Travel Retail Channel
• Developing high-level concepts for design and packaging projects and other deliverables
• Sourcing and negotiation of innovating products
• Managing projects on time and on budget.
• Market Research & Analysis
• Event organization and coordination.
• Presentation to visually represent our company’s identity
• Solution selling and products and/or services customization.
• Reporting to Business Group Manager in Taiwan
Curious YellowOwner
Dec. 2013 - Apr. 2014Amsterdam Area, NetherlandsCurious Yellow is a creative agency. We have been creating and producing for clients for the best part of a decade within corporations or as externs. In a developing market like the one we daily encounter what makes us energetic experts. Works for:
- Innergie. A brand of Delta, is a leading provider of consumer power products and power solutions. Check: myinnergie.com
- Zondagsschilders. An Amsterdam painting club which offers its members the opportunity to make art themselves. Check: dezondagsschilders.nl
National Park ‘Zuid-Kennemerland’Forest Ranger Volunteer
Oct. 2012 - Feb. 2014Bloemendaal, The NetherlandsZuid Kennemerland National Park stretches from Zandvoort to IJmuiden, with a large expanse of forest, from country estates along the outer edge, through rugged dunes towards the North Sea beach, is the habitat of countless special animals and plants. • Pruning, sawing, haying,
• Manual labour in places where the National Park does not want to use machines.
Huis in de Duinen - Residential Care CentreElderly Care Volunteer
Apr. 2012 - Sep. 2012ZandvoortHuis in de Duinen offers personal care services in their residential care centres, for the care and well-being to people who are getting older or are already old.
• Perform nursing technical activities such as personal care, wound care and administering medication.
• Signalling and reporting changes in the health situation.
• Collaborate with care and service providers, volunteers and informal caregivers.
• Participate in multidisciplinary meetings.
Imation Europe - Global Technology Company - $1.5 Billion turnoverEMEA Creative Manager
Dec. 2008 - Mar. 2012HoofddorpCreated & launched in an efficiently way, within three weeks, many Flash and Optical Media sku’s for TESCO UK. Which made in total an eight million turnover for Imation Europe and therefor increased the company's perceived value. Tracking and reviewing of the company's marketing resources and activities. Satisfying customer needs and wants. Managed creative studio as an in-house advertising agency within Imation. Worked across all Imation’s brands; Imation, TDK Life on Record, Memorex, XtremeMac across 20+ EU countries. • Projects ranging from leaflets, brochures, posters, POS-material and interactive elements • Supervision of international teams (NL/Germany/France) - five FTE • Introduction of adaptations system by deploying languages library • Established an efficient and clear briefing process • Management of external print and interactive suppliers • Budget responsible • Established and produced all marketing collateral for the IFA • Berlin Booth 2010 & 2011 consisting of the actual booth design, brochures, give away's, posters, teasers and corporate moving images
Usual Suspects - International Events CompanyFreelance Project Manager
Mar. 2008 - Sep. 2008Amsterdam*NL - Cannes*FRClients: Massive Music, CNV, Greenpeace • Led and supported the five big Cannes Lions Advertising Festival Beach party’s the company started and rolled out for international clients • Coordinated in-house production of leaflets, brochures, POS-material, web and booth design • Overseeing external venue, technical, print & interactive suppliers • Supervised 25 venue employees
HansnelFreelance Project Manager
Dec. 2007 - Jan. 2008Utrecht, NetherlandsA small Design/Retail Company with big, challenging & demanding clients Clients: Apple, GVU, Bols • Introduced a more international way of thinking and working
• Motivated team members (8) to operate more independently
• Managed planning of studio workload
• Budget responsible • Produced bi-weekly Apple leaflet
• Coordinated Account managers & Creative Concept schedules
Lukkien - Creative Production CompanyFreelance Project Manager
Jan. 2007 - Dec. 2007EdeClients: Canon Europe, Philips, Office Centre, Mitsubishi • Managed projects of three big international accounts on time and within budget
• Responsible for Canon DSLR & Compact Digital Camera’s full range photography (product & beauty shots) project for brochures and interactive purpose
• Managed Philips Kitchen Appliances full range photography (product & beauty shots) project for brochures and interactive purposes
• Managed planning of studio workload
• Budget responsible
• Steered 25 studio employees.
ADK Europe - International advertising agency with focus on Packaging and RetailProduction Manager
Feb. 2005 - Feb. 2007AmsterdamClients: Nikon Europe, Mitsubishi Europe, Dimo, and more • Allocation of creative and production teams for each assignment in line with brief and budget • Highly involved with pan-Euro Mitsubishi Pajero launch producing all marketing collateral like brochures, users guide and posters • Managed planning of studio workload • Budget responsible • Supervised six studio employees • Managed external image creation, print & interactive suppliers
180 AmsterdamSenior Digital Art Worker
Mar. 2003 - Jan. 2004AmsterdamClients: adidas (global), Motorola (global), Amstel (global), Amnesty (global), Versatel (NL) • Creation of digital art work • Creation of print materials for global pitches
Luna X Communications, Visual Retouch CompanyProduction Manager / Senior Designer
Feb. 1999 - Mar. 2003AmsterdamClients: G-Star, McDonalds, KPN, Nike, Unilever • Created digital high end, photo realistic images for creative clients (photographers & advertising agencies)
Various Creative Production CompaniesFreelance Digital Art Worker
Jul. 1995 - Dec. 1998
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