Requests
5
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Work Background
GenpactMarketing Technology Operations
Jan. 2020 - Jun. 2021
SCORE MentorsBusiness Mentor
Mar. 2018 - Jan. 2020Cape Cod
Maffei Landscape ContractorsStrategic Marketing Consultant
Feb. 2018 - Feb. 2019Cape Cod
Rightpoint, a Genpact companyDigital Marketing Consultant
Dec. 2017 - Jan. 2020Greater Boston Area
Oberton MarketingCEO, Founder
Nov. 2017Greater Boston Area
Delphi Construction, Inc.Strategic Marketing Consultant
Jan. 2017 - Jan. 2018Cape Cod
SQA - Software Quality AssociatesDirector of Digital Marketing
Dec. 2016 - Nov. 2017Responsible all of SQA's demand generation and marketing funnel optimization. Leads a team of marketers that execute inbound lead generation tactics to grow revenue such as search engine optimization, pay-per-click advertising, social media, and email marketing.
Cape Cod Digital MarketingFounder, Advisor & Speaker
Jan. 2016Greater Boston Area
TandemSevenDigital Marketing Manager
Dec. 2014 - Dec. 2016Greater Boston AreaDevelop demand generation program to increase new leads and revenue for TandemSeven's user experience SaaS tool as well as TandemSeven consulting services. Responsible for implementing, optimizing and managing marketing technology stack including (but not limited to), Marketo, Salesforce, Wordpress, and Google Analytics. Utilize social media, PPC, and email marketing to drive to execute targeted, behavior based content marketing campaigns. Implement attribution tracking and create/maintain extensive KPI reporting by for executive team. Manage and train internal staff and team of contractors. Additional responsibilities include website management, search engine optimization (SEO) including website content development and competitor analysis, webinar planning and execution, promotional print and digital collateral design, event sponsorship organization, analyst and public relations management.
TandemSevenMarketing Communications Manager
May. 2011 - Dec. 2014Plymouth, MaAssist in development and execution of successful multi-channel marketing program for growing company.
Website design, development and ongoing management. Search engine optimization (SEO) including website content development and competitor analysis.
Social media campaign development and management geared toward lead generation and brand reinforcement and measured against KPIs.
Webinar planning, marketing and execution, including technical set up/support, content collaboration and creation with presenters and post event reporting.
Build and optimize search engine marketing (PPC) campaigns to align with business objectives and fill the sales funnel.
Promotional print and digital collateral design and creation such as case studies and event promotions.
Event sponsorship organization including logistics, contract management and lead collection/management.
Analyst and public relations management.
Kinlin Grover GMAC Real EstateRealtor
Jun. 2010 - Jun. 2012Falmouth, Ma
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