Alexander Magnusson - Head of Analytics, Magnusson Analytica

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Work Background

Magnusson AnalyticaChief Executive Officer

Jan. 2020London, England, United KingdomCEO at Magnusson Analytica, a leading data analytics firm specialising in providing actionable insights to businesses. Leveraging a decade of experience in the finance and data industries, I lead a dynamic team dedicated to empowering companies with data-driven solutions. Under my leadership, Magnusson Analytica has established itself as a trusted Amplitude partner for clients seeking to unlock the full potential of their data and drive strategic decision-making. Passionate about innovation and driven by a commitment to excellence, I am focused on driving growth and delivering exceptional value to our clients.

Talent GardenTeacher / Mentor

Sep. 2022RemoteTeaching data modules of the Digital Product Manager course, including interactive workshops and mentoring sessions

BrainlyManager of Data Analytics

Mar. 2022 - Aug. 2023Remote

BrainlySenior Data Analyst

Mar. 2021 - Mar. 2022Remote- Managing Engagement Business Intelligence team (data analysts & engineers) - Regular Reporting and trend analysis presentations for c-suite - Strategic analysis driving Product Management quarterly OKRs - Defining KPIs, including the entire Web & Mobile Retention workflow - Use of external data sources to incorporate market/competitor analysis - Providing data literacy and Tableau training - Implementing Amplitude within the Community Q&A marketing team - Directing Priority 1/Emergency state projects; latest project identified >3k spam users a day through cyber security and user behaviour profiling techniques - Frequent A/B test analysis across Web and Mobile apps

Lloyds Banking GroupConsolidation Forecasting Senior Manager

Mar. 2019 - Mar. 2020London, United Kingdom- Financial and Capital Markets analysis to provide hedging recommendations - Presenting forecasted Budgets to Senior Stakeholders, accompanied with financial analytics for both internal planning and reporting (including Treasury) and external reporting (including PRA) - Managing the Savings Analytics Squad, providing fast analytics and delivering regular financial reporting to Senior Leadership Team - Leading the Quarterly forecasting on the Group’s Savings Balance Sheet (over £150bn) and Net Interest Margins - Implementing Pricing Change decisions, affecting forecasted Net Interest Margins of the Group - Consolidating an executive-level view of the Personal Current Account and Savings Deposit Balance Sheet and 4 Year Operating Plan (over £250bn) - Managing a team of 3 Junior Forecast Managers and 2 Graduates SME on Savings and PCA Machine Learning and projects - Steering Machine Learning Product Roadmap Refinement sessions Training forecasting team on the use of Tableau - Daily complex SQL queries - Radicalised Customer Behaviour analytics within the Savings department Software used: SQL, Python, Group Data Warehouse, Excel, Tableau, Microsoft Office, JIRA, Google Analytics, PowerBi, Alteryx, Microsoft Access, Microsoft Teams, Business Objects

Lloyds Banking GroupForecast Manager

Sep. 2016 - Mar. 2019London, United KingdomLed the Quarterly forecasting on Savings book SME on Savings Machine Learning project SME on Personal Current Account Machine Learning project Trained forecasting team on use of Tableau Frequent SQL queries from Group Data Warehouse Presented yearly forecasted Budgets to Senior Stakeholders Radicalised Customer Behaviour analytics within the Savings department Implemented Pricing Change decisions, affecting forecasted Net Interest Margins of the Group