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Work Background
StreichForce Marketing & ConsultingOwner / Operator
Mar. 2021Lakeland, Florida, United States• Led international clients in healthcare and life sciences through successful marketing, field marketing and exhibition consulting.
• Managed vendor negotiations, exhibit booth design, and C-Suite VIP accommodations for prestigious clients.
• Achieved yearly budgeting goals and provided translation services for seamless communication.
Informa MarketsCustomer Experience Manager, EMEA
Sep. 2019 - Nov. 2020Dubai, UAE• Advocated for and elevated exhibitor experiences within the healthcare & life sciences exhibitor community.
• Fostered stronger community bonds to enhance overall exhibitor satisfaction.
• Implemented strategies to enhance customer experience and drive customer loyalty.
GE HealthcareGlobal Event/Exhibits & Brand Marketing Operations Leader
Jun. 2018 - Sep. 2019Dubai, United Arab Emirates• Streamlined and aligned global Exhibition Strategy, ensuring impactful events worldwide.
• Managed monthly reporting of project statuses, driving transparency and accountability.
• Led cost reduction initiatives, enhancing operational efficiency and delivering superior value to clients.
GE HealthcareMarketing Leader Hospital Project Solutions, Africa
Jul. 2017 - Jun. 2019In Company Stretch Assignment• Led marketing initiatives for GE Healthcare's Healthcare Advisory Services Team in Africa, Asia, and the Middle East.
• Integrated marketing strategies with consulting goals to enhance team success.
• Elevated brand presence and equipped consulting team with marketing expertise for success.
GE HealthcareSenior Exhibit and Event Manager Eastern & African Growth Markets
Jan. 2014 - Sep. 2019Dubai, United Arab Emirates• Led cross-functional teams to plan and execute high-impact global and regional Tier 1 events in the Middle East, Africa, and Eastern Europe.
• Crafted full-scale strategies to ensure exceptional customer experiences and leave a lasting impression on attendees and stakeholders.
• Collaborated with teams to meticulously plan and execute events, focusing on delivering exceptional customer experiences.
PhilipsField & Education Marketing Manager, MET
Oct. 2010 - Nov. 2013Dubai, United Arab Emirates• Developed and executed marketing strategies to drive sales, ROI, and brand loyalty in the MET/KSA region.
• Created comprehensive marketing plans to support commercial and brand exposure goals.
• Drove customer education initiatives in the Middle East and Turkey.
PhilipsGlobal Exhibition Marketing Manager
Mar. 2000 - Oct. 2010Stuttgart Region
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