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Work Background
PromaticaSVP, Media & Client Services
Nov. 2018
Mason, Inc.Media Director
Mar. 2017 - Dec. 2018• Manage media planning and buying strategy, as well as client relationships for all agency business • Evolve and enhance agency media strategy, elevate approach across all channels
• Streamline internal systems and processes to eliminate redundancies and create efficiencies • Create a presence for the agency at key events and industry functions • Mentor team and foster career development • Lead media new business pitches
Media StormManaging Director
Jan. 2016 - Feb. 2017Greater New York City Area• Oversee the management of all media strategy/planning, client relationships and overall P/L for assigned accounts such as Bowlmor, NFLN, Ovation, UP tv & Logo
• Grow existing client revenues/expanded scope through agency partners
• Responsible for maximizing the overall leverage of clients’ investments
• Accountable for maintaining relationship and client satisfaction by management of expectations and regularly seeking feedback
• Play an active role in Media Storm new business pitches
• Aggressively pursue new ways to contribute to overall agency and client profitability
• Mentor and develop team across all accounts
• Partner effectively with internal departments (Broadcast, Digital, Intent Lab, Research, etc.) to implement effective and innovative work
Media StormMedia Director
May. 2013 - Jan. 2016Greater New York City Area• Oversee integrated media planning for clients - developing strategies, media planning and buying, directing team and department projects, reporting & analysis, media optimization, media financials, recommending and introducing new methods/applications to apply towards goals, leading in flawless execution and ensuring that the team delivers against client objectives, stays on strategy, on budget and on schedule • Establish and manage relationships with senior media clients as well as be a key agency contact and resource for clients across other disciplines/departments • Collaborate with agency cross functional teams to deliver cohesive business solutions and strategies • Participate in Agency / departmental task forces, project work and new business • Map the end-to-end customer experience and identifies key roles for media • Maintain control of work-flow and assigned responsibilities among each client team
• Oversee the progress of all projects, providing direction and assistance to ensure quality control and timely completion
• Function as a change agent, inspiring and fostering a sense of innovation and creativity in the development of all communication plans
Media StormAssociate Media Director
Apr. 2008 - May. 2013Greater New York City Area
Media StormSupervisor, Strategic Planning
Jan. 2004 - Dec. 2008
Bob's StoresMedia Buyer/Planner
Nov. 2000 - Oct. 2003Hartford, Connecticut Area
KGA AdvertisingMedia Buyer
Apr. 1998 - Oct. 1999Hartford, Connecticut Area
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