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Japan
Work Background
VMLGroup Director, Customer Engagement (Content, CRM, MarTech)
Apr. 2022Chicago, Illinois, United States ยท HybridEmpowered digital innovation and multi-year transformation initiatives for top B2C clients with data-driven and human centric strategies, achieving business metrics through personalized omnichannel experiences. โ ๐๐ฑ๐๐ถ๐น | ๐๐ฎ๐๐ฎ ๐ฎ๐ป๐ฑ ๐๐ผ๐ป๐๐ฒ๐ป๐: Developed and executed data-driven content strategies to capture valuable zero party data, resulting in 5,000+ new subscriptions.
โ ๐๐ผ๐น๐ด๐ฎ๐๐ฒ | ๐๐ซ ๐ง๐ฟ๐ฎ๐ป๐๐ณ๐ผ๐ฟ๐บ๐ฎ๐๐ถ๐ผ๐ป: Delivered two-year digital customer centric transformation across 8 markets; including personas, journey maps, experience audit, UX strategy and design, and content strategy.
โ ๐จ๐ฆ ๐ก๐ฎ๐๐ | ๐จ๐ซ ๐ฎ๐ป๐ฑ ๐๐ฒ๐ฎ๐ฑ-๐๐ฒ๐ป: Optimized customer acquisition process through a two-year web and lead generation strategy, increasing consideration and online applications by 28% and qualified leads by 20%
GuidehouseDirector of Digital Experience
Jan. 2016 - Mar. 2022Chicago, Illinois, United States ยท HybridEstablished, led, and mentored a global team of 14 digital experts across web, UX design, content, campaigns, data, SEO, MarTech, and lead-gen with a focus on optimizing a $4M digital budget. โ ๐๐ถ๐ด๐ถ๐๐ฎ๐น ๐จ๐ซ ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐: Led 3 website redesigns, through customer research, personas, journey maps, user testing, and design thinking, yielding a 25% lift in website traffic and conversions.
โ ๐๐ฎ๐๐ฎ ๐ฎ๐ป๐ฑ ๐๐ป๐ฎ๐น๐๐๐ถ๐ฐ๐: Formed and directed a high-achieving data-focused team that utilized insights to drive 95% of the UX strategy, leading to a 35% boost in conversions and saving $120K annually. โ ๐๐ฒ๐บ๐ฎ๐ป๐ฑ-๐๐ฒ๐ป: Implemented account-based campaigns through strategic collaboration with marketers, creating gated content, and nurturing email programs, leading to 50% new leads and $7.5M in new business.
โ ๐๐ถ๐ด๐ถ๐๐ฎ๐น ๐๐๐น๐๐๐ฟ๐ฒ: Introduced a โdigital cultureโ philosophy, accelerating collaboration and streamlining workflows with innovative processes and tools, ensuring an agile work environment and 80% decrease in print requests.
โ ๐ฉ๐ถ๐๐๐ฎ๐น ๐ฆ๐๐ผ๐ฟ๐๐๐ฒ๐น๐น๐ถ๐ป๐ด: Established new processes and training to elevate digital design and storytelling with interactive experiences delivered in-house, saving $550K in annual expenses.
โ ๐ ๐ฎ๐ฟ๐ง๐ฒ๐ฐ๐ต ๐๐ป๐๐ฒ๐ด๐ฟ๐ฎ๐๐ถ๐ผ๐ป: Upgraded the digital technology stack with 10 new tools, creating an ecosystem for a 360o view of the customer.
โ ๐ฃ๐ฟ๐ผ๐ฐ๐ฒ๐๐ ๐๐ณ๐ณ๐ถ๐ฐ๐ถ๐ฒ๐ป๐ฐ๐: Created and launched a new content strategy, doubling production and increasing web traffic by 90%. Improved 10+ marketing processes with new digital tools, cutting delivery times by 40%.
AccentureGlobal Web Experience Lead
Jun. 2014 - Jan. 2016Chicago, Illinois, United States ยท On-siteLed the strategic vision for the global launch of accenture.com in 70 countries, defining project objectives, scope, web strategy, and supervising the transition and communication process to support revenue growth. โ ๐๐ถ๐ด๐ถ๐๐ฎ๐น ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐: Defined strategy, UI/UX, roadmaps, KPIs, and plan for global rollout in 12 languages.
โ ๐๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐๐ต๐ถ๐ฝ: Directed 38 global agencies and 70 designers, ensuring seamless service delivery and brand consistency.
โ ๐ ๐ฎ๐ฟ๐ง๐ฒ๐ฐ๐ต ๐๐ฐ๐ผ๐๐๐๐๐ฒ๐บ: Implemented 10+ new tools for design, CRM, and social media, enhancing digital capabilities and efficiency.
โ ๐ข๐บ๐ป๐ถ-๐ฐ๐ต๐ฎ๐ป๐ป๐ฒ๐น ๐๐
๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ: Ensured a cohesive UX across devices by implementing the appropriate technologies and aligning IT and agency resources.
Motorola MobilitySr. Global Interactive Lead
Jul. 2008 - May. 2014Greater Chicago Area ยท On-siteLed the strategic development of global digital strategies, UI/UX, and platforms, revolutionizing the Home and Networks business across 30+ regions, contributing to $2M in additional quarterly sales. โ ๐ช๐ฒ๐ฏ ๐ฅ๐ฒ๐ฑ๐ฒ๐๐ถ๐ด๐ป: Redesigned Motorola.com (11 countries, 9 languages) by identifying global requirements, designing wireframes, and conducting usability testing.
โ ๐๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐: Executed global digital programs with integrated activation tacticsโmicro sites, email, event portals, and social mediaโgenerating +5K leads per month in each region.
โ ๐๐น๐ผ๐ฏ๐ฎ๐น ๐ฅ๐ผ๐น๐น๐ผ๐๐๐: Introduced regional customizable toolkits that lowered digital expenses by 25%.
โ ๐/๐ ๐ง๐ฒ๐๐๐ถ๐ป๐ด: Ran A/B and multivariate testing increasing conversion rates by 20%.
โ ๐๐ฒ๐บ๐ฎ๐ป๐ฑ-๐๐ฒ๐ป: Planned lead-gen programs and paid campaigns resulting in $2M quarterly sales increase.
โ ๐ฆ๐๐ข: Implemented SEO strategy with 200% increase in organic search in 3 months. ๐ Recipient of two Motorola โBravoโ Awards for outstanding contribution to web business objectives.
GROHEDigital Marketing Director (German Company)
Feb. 2007 - Jul. 2008Greater Chicago Area ยท On-siteManaged the user experience and web redesign of groheamerica.com to drive brand awareness and consideration within the upscale market in the US, Canada, and Latin America. โ ๐จ๐ซ: Pioneered UX research leading to the redesign of grohe.com, improving usability and engagement.
โ ๐๐ถ๐ด๐ถ๐๐ฎ๐น ๐ฃ๐ข๐ฃ: Designed interactive kiosks to help build a premium brand and communicate the technology behind GROHE, driving in-store sales by 20%.
โ ๐ฃ๐ฟ๐ผ๐บ๐ผ๐๐ถ๐ผ๐ป๐ฎ๐น ๐๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป๐: Optimized digital campaigns (sweepstakes, micro sites, email) that grew sales by 30%.
โ ๐๐๐ฑ๐ด๐ฒ๐ ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐: Managed $1.8M annual digital budget, and three interactive agencies.
Specialty Construction Brands, Inc.Marketing Technology and Brand Manager
Oct. 2001 - Feb. 2007Greater Chicago Area ยท On-sitePlanned, developed, and re-launched the corporate web site, content management tool and digital toolkits for distributors and retailers. โ ๐ช๐ฒ๐ฏ ๐ฅ๐ฒ๐ฑ๐ฒ๐๐ถ๐ด๐ป: Redesigned and personalized tecspecialty.com resulting in a 55% increase in web visits. Developed co-branded customer micro sites that increased customer switching costs and loyalty.
โ ๐๐ผ๐ป๐๐ฒ๐ป๐ ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐: Built a real-time content management system that decreased web maintenance costs by 45%.
โ ๐ฅ๐ฒ๐๐ฎ๐ถ๐น ๐๐ถ๐ด๐ถ๐๐ฎ๐น ๐ฃ๐ข๐ฃ: Introduced in-store digital kiosks at 210 retail stores to support product sales.
โ ๐ ๐ฎ๐ฟ๐ง๐ฒ๐ฐ๐ต ๐๐ป๐๐ฒ๐ด๐ฟ๐ฎ๐๐ถ๐ผ๐ป: Streamlined E-marketing tech of 4 acquired companies that reduced marketing and IT costs.
Lowe & PartnersJr. Art Director (International)
Jan. 1997 - Jun. 2001International experience in Mexico City working for multinational ad agencies and TV networks designing strategic and creative communication campaigns for B2C brands including Energizer, Blockbuster, Cuervo, Coca-Cola, Frito-Lay, GM and Unilever.
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