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Work Background
M&C Saatchi UAECreative Director
Jul. 2024Dubai, United Arab EmiratesCo-creative lead for global and regional client roster including Atlantis The Palm, Meraas, Dubai Properties, Burger King Kuwait and the Middle East’s #1 travel booking site Wego.
M&C Saatchi UAEAssociate Creative Director
Mar. 2023 - Jul. 2024Dubai, United Arab Emirates
VMLY&R COMMERCE (previously GEOMETRY)Head Of Copy
Aug. 2018 - Apr. 2023Dubai, United Arab EmiratesHead of Copy and creative lead - responsible for concept creation, scriptwriting (across social, digital and TV) and both long and short form copy. Extensive experience in award-winning client activation and experiential campaigns, particularly for Twitter and Coca Cola. Other notable clients include Uber, KFC, Castrol, Abu Dhabi Tourism, Dubai Tourism and Dubai Taxi Corporation.
ITP Media GroupHead of Content
Jan. 2017 - Aug. 2018Launched and spearheaded all online, video and social media channels for ITP Media Group's (and the region’s largest) influencer agency division - ITP Live. Conceptualised integrated branded campaigns with some of the biggest content creators in the GCC and beyond, often in collaboration with flagship in-house titles such as Harper’s Bazaar, Time Out, Esquire. Also co-produced ‘Expensive Tastes’ – the region’s first influencer-led Arabic YouTube video Series, garnering over 120 million views to date.
Condé Nast Traveller Middle EastDigital Editor at Condé Nast Traveller Middle East
Jul. 2016 - Jul. 2017Dubai Emirate, United Arab EmiratesFollowing launching the Esquire Middle East digital portfolio, I was brought on to head up the strategy, design and launch of Condé Nast Traveller Middle East online, overseeing all website material and online branded campaigns. Responsible for all editorial, the commercial newsletter launch and follower growth strategy on all the title's social media platforms.
The Rake Middle EastManaging Editor at The Rake
Jan. 2016 - Dec. 2016Dubai, United Arab Emirates
SHORTLIST MEDIA LIMITEDFeatures Editor at ShortList Dubai
Aug. 2015 - Jul. 2016Dubai Emirate, United Arab EmiratesBespoke reportage features, interviews and restaurant reviews. In charge of all film, TV, book, and DVD reviews. Covering nightlife, music, fashion, local and international sport, travel and events.
Esquire magazineDigital Editor at Esquire Middle East
Mar. 2014 - Aug. 2015DubaiLaunch editor for the online arm of Esquire Middle East, in charge of all editorial content on the website as well as related digital and video products. Cultivated and managed Esquire’s entire web strategy and social media presence, as well as writing features for the print edition on a monthly basis.
ITPEditor of Sound & Stage Magazine
Feb. 2013 - May. 2014DubaiOverseeing all editorial strategy and content for both the print title and website. Role enveloped flatplanning every issue, feature, interview and news story writing, commissioning international freelance pieces, overseeing all shoots and magazine design.
Dennis PublishingFreelance Writer - iGIZMO, Dennis MagBooks, Dennis Creative Solutions
Jul. 2011 - Jul. 2012Dennis PublishingDennis MagBooks: A-Z and Top Ten features for the Ultimate 2012 Olympic Guide, bespoke features and team profiles for 20 years of the Premier League and Ultimate Euro 2012 Guide. iGIZMO Magazine:Cover features , latest car and technology launches and product reviews for the iPad and online issues. Dennis Creative Solutions: Creative copywriting on advertorial campaigns for the likes of Remington, EA Games and Air France - appearing in titles such as EVO and The Week.
Dennis PublishingStaff Writer - Maxim.co.uk
Feb. 2010 - Jun. 2012Initially specialised in style and grooming articles before moving on to European travel features, interviews, sports articles and film reviews.
Dennis PublishingContent Editor - Monkey Magazine
Feb. 2010 - Jun. 2011London, United KingdomHeaded up the fashion pages, spearheaded social media campaigns, represented the title at press days and conducted numerous photo journalism features. Was in charge of SEO, weekly newsletters and product call in’s.
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