Dan Westmoreland

VP of Marketing @Revenue Marketing

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I'm Dan Westmoreland, a seasoned Marketing Leader with a passion for scaling SaaS companies through data-driven and customer-centric strategies. With over eight years in the field, I've proven myself as a powerhouse in demand generation, contributing significantly to revenue growth and successful funding rounds. My tenure at companies like Movable Ink, Northpass, Deputy, and Fountain showcases a track record of transforming marketing from outbound to inbound engines, driving significant quarterly growth, and achieving remarkable returns on marketing investments. As the Founder of Revenue Marketing, I've dedicated myself to enhancing the performance of SaaS businesses, ensuring they not only meet but exceed their revenue goals. Outside of work, I'm a proud father, dog dad, and an avid fan of Atlanta sports. My approach combines strategic foresight with actionable insights, driving both immediate impact and sustainable growth.

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Work Background

Revenue MarketingVP of Marketing

Sep. 2015Greater Atlanta AreaBoost your business with Revenue Marketing: A leading marketing agency specializing in marketing recruitment, demand generation, and HubSpot services. Our seasoned B2B experts, from companies with over $100M in funding and two exits, drive tangible revenue growth. Partner with us for measurable success.

Movable InkSr. Director of Demand Generation

Feb. 2022 - Jan. 2024Atlanta, Georgia, United States · Remote

NorthpassHead of Demand Generation

Dec. 2019 - Feb. 2022Greater Atlanta AreaWhen I landed at Northpass it was a company built on 100% outbound. When I left Northpass, we had grown the inbound revenue to 80% of the business. Multiple quarters at 50% QoQ growth and a nice healthy average 10x spend to pipeline generation. I was sad to leave, but pumped to work in my next role.

FountainVP of Demand Generation

Mar. 2019 - Dec. 2019Greater Atlanta AreaAfter Deputy landed their series B, I missed the beginning stages and the early days, so I joined Fountain to lead the marketing efforts. In my time there, we launched a new product, tested new markets, and saw promising growth from the enterprise product leading to a $23 million series B.

FountainDirector of Demand Generation

Dec. 2018 - Feb. 2019Atlanta, Georgia, United States

DeputyDirector of Demand Generation

Aug. 2017 - Dec. 2018Greater Atlanta AreaIn Aug the crew at Deputy asked me to step into a role to help manage the Americas PR, content strategy, campaigns, and demand gen. The growth we experienced led to an $81 million series B.

DeputyMarketing Campaign Manager

Sep. 2016 - Jul. 2017Greater Atlanta AreaI found Deputy in my time consulting and joined to help lead the Americas marketing team as a Campaign Manager. We saw explosive 100%+ YoY growth, I got to run Marketo, make the switch and migrate to HubSpot, run Intercom and more. It was an amazing time and I grew more in those few months than in any job ever.

Marketo, an Adobe CompanyMarketing Automation Consultant

Jul. 2014 - Sep. 2015Atlanta, GeorgiaWhat a blast I had at Marketo. I helped open their east coast hub and found my love for marketing. I started a blog about marketing automation and I accidentally ranked one of my posts on the first page of Google. This is when people started asking me for help with marketing automation. So I struck out on my own, began consulting and Revenue Marketing was born.