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Work Background
GuernseyGeneral Manager
Jun. 2019Norfolk, Virginia, United States● Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
● Analyzed sales and marketing data for improved strategies.
● Directed sales and marketing management staff in successful use and development of business plans and strategies.
● Created and implemented effective marketing and sales strategies to increase customer engagement and revenue.
● Managed sales promotions and marketing strategies on major social media sites.
● Communicated product quality and market comparisons by creating sales presentations.
● Managed accounts to retain existing relationships and grow share of business.
● Achieved sales goals and service targets by cultivating and securing new customer relationships.
● Evaluated market data to develop and create business strategies and marketing plans.
● Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
● Utilized CRM software to track sales progression and communicate project needs.
● Collaborated with upper management to implement continuous improvements and exceed team goals.
● Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
● Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
● Formulated policies and procedures to streamline operations.
Emerson's CigarsDirector of Sales and Marketing
Apr. 2015 - May. 2019Tidewater Area, Virginia● Demonstrated products to show potential customers benefits and advantages and encourage purchases.
● Developed value-added campaigns and executed technical solutions to streamline and improve marketing efficiencies.
● Directed sales and marketing management staff in successful use and development of business plans and strategies.
● Evaluated market data to develop and create business strategies and marketing plans.
● Built relationships with customers and community to establish long-term business growth.
● Compiled and analyzed data to determine approaches to improve sales and performance.
● Managed sales promotions and marketing strategies on major social media sites.
● Organized promotional events and interacted with community to increase sales volume.
● Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
● Sourced advertising opportunities to place adverts in press and social media.
● Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
● Cultivated and maintained strategic alliances with key partners and vendors.
Emerson's CigarsGeneral Manager, Retail
Dec. 2012 - Apr. 2015Tidewater Area, Virginia● Implemented operational strategies and effectively built customer and employee loyalty.
● Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
● Monitored daily cash discrepancies, inventory shrinkage and drive-off.
● Interacted well with customers to build connections and nurture relationships.
● Recruited, hired, and trained personnel, working to establish key internal functions and outline scope of positions for organization.
● Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
● Trained new employees on proper protocols and customer service standards.
● Provided strategic oversight of marketing and promotional campaigns to keep campaigns aligned with overall goals and objectives.
● Supervised creation of exciting merchandise displays to catch attention of store customers.
● Developed and implemented strategies to increase sales and profitability.
● Scheduled employees for shifts, taking into account customer traffic and employee strengths.
● Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
● Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
Scandinavian Tobacco GroupMarketing Events Coordinator
Apr. 2010 - Dec. 2012General Cigar - Virginia● Attended conferences and events to stay up-to-date with industry trends and planning standards.
● Managed event logistics and operations.
● Arranged availability of equipment, transportation and displays for various types of events.
● Performed event coordination for larger parties and gatherings.
● Planned and executed internal and external marketing events.
● Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
● Implemented contingency plans to address last-minute changes or unforeseen events.
● Implemented protocols and procedures to effectively manage planning process.
Emerson's CigarsSales Associate
Feb. 2010 - Apr. 2010Virginia Beach, VA• Built cigar knowledge through research and first-hand experience
Truly CigarsGeneral Manager
Aug. 2009 - Dec. 2009Florence, Alabama Area● Implemented operational strategies and effectively built customer and employee loyalty.
● Managed purchasing, sales, marketing and customer account operations efficiently.
● Analyzed market trends and competitor activities to create competitive advantages.
● Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
● Monitored daily cash discrepancies, inventory shrinkage and drive-off.
● Interacted well with customers to build connections and nurture relationships.
● Introduced new methods, practices, and systems to reduce turnaround time.
● Supervised creation of exciting merchandise displays to catch attention of store customers.
● Developed and implemented strategies to increase sales and profitability.
● Scheduled employees for shifts, taking into account customer traffic and employee strengths.
● Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
● Developed and maintained relationships with customers and suppliers through account development.
● Formulated policies and procedures to streamline operations.
Anthony's Cigar EmporiumSales Associate
Sep. 2005 - Aug. 2009Tucson, Arizona Area● Increased in-store sales 40% on house exclusive bundled cigars by developing multiple private label/store exclusive cigars including selecting a blend and frontmarks, designing logos, cigar bands and clichés. ● Increased locker rental from 25% to 100% occupancy Aided in the design and execution of customer loyalty program; promoting cigar locker rental and return customers through monthly gratis cigars based on monthly purchases.
● Developed Customer Database to include customer purchasing history and trends traceable by week, month and year.
● Executed internal cigar and sales training.
The Humidor RoomManager
Jan. 2003 - May. 2005Birmingham, Alabama Area• Built cigar knowledge through research and first-hand experience
• Managed daily and monthly sales analysis workbooks
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