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Work Background
Terre IngeniumChange Management Consultant
Jan. 2024Lyon, Auvergne-Rhône-Alpes, FranceIs change part of your current challenges as a CEO? For your company, change could mean :
- CSR and ESG management
- Markets
- Process and operations with AI
- Digital Transformation
- Organisation and management I guide you and support you to create and implement the changes that will allow your company to look at the future of sustainable growth.
Université Lumière Lyon 2International Marketing Strategy Teacher
Sep. 2022Lyon, Auvergne-Rhône-Alpes, France- International marketing strategy pedagogic cursus creation for Digital Business Master 2 students
- Content structure and creation for 20h course including innovative learning techniques - Implementation and followup of students groups projects to increase engagement and practice. Would you like to have a taste of International Marketing Strategy?
Listen the podcast International Corner from Tiphaine Le Roux : Website : https://podcast.ausha.co/international-corner
Apple : https://podcasts.apple.com/us/podcast/international-corner/id1618595419
Spotify : https://open.spotify.com/show/7AUKroDClwQs1HBM3NUBrs
Amazon music : https://music.amazon.com/podcasts/9f73aaa0-a21c-4f13-8e07-d6cffffde593
Deezer: https://www.deezer.com/show/3607917
SPINIdeasInternational Marketing & Sales Enablement Strategist
Aug. 2021France · RemoteMarketing Strategies and tactics development
Sales Enablement strategies aligned with clients' goals
CSR program methodology offers setup
Strategic partnership development with incubators, and media partners
Product offer, process, and structure, customer success BASE Conference organization
Speaker and trainer for international sales, strategic marketing, and CSR.
Team management and coaching
ISARA LyonInternational Partnerships Manager
Oct. 2017 - Jun. 2021Lyon Area, France- Results: 3 new educational programmes in 3 African countries
- Development of international attractiveness: French and foreign diplomacy, PR, online communication, conferences and fairs.
- Definition of the international strategy: development of an innovative offer for Lebanon, Morocco, Gabon, Cameroon and Madagascar. - Coordination of the implementation and reporting with the project teams.
Appetit DigitalDigital Transformation and Strategy Consultant
Mar. 2016 - Sep. 2017Lyon Area, France- Digital Transformation Project Management - Content Marketing Management Strategy
- Marketing Digital Strategy: SEO, SEA, SEM, social media - E-commerce Strategy - International market development
ICEcat.bizRegion Manager France, Spain, BE, CH & Africa
Jan. 2012 - Mar. 2016Amsterdam, North Holland, Netherlands- Results: sales development +30% sales - Business development and account management
- Recruitment and management of a team of 5 people
- Definition of service offer, and marketing, communication and PR strategy
- Creation of e-commerce strategy business cases
- Organisation and participation in trade shows (IT Partners, E-Commerce Paris)
- European projects (Amazon and L'Oréal)
Expatica Communications BVOffer and Operations Manager
Mar. 2010 - Jan. 2012Haarlem Area, Netherlands- Results: +100% client rebooking; +15% on print distribution
- Structuring the offer as product owner, sales process creation
- Implementation and monitoring of online advertising campaigns, continuous performance improvement - Project management of offline products: magazine, dedicated trade fair.
Appetit VoyageBlogger and Entrepreneur
Sep. 2008Lyon Area, France - Haarlem Area, the Netherlands - Madrid, SpainGastronomy and Healthy Food Advocate
- Culinary blog and fusion recipe development
- Cooking and wine tasting classes
- Content strategy and social media
- Partnerships and sales development - Event organization
- Co-founder of Yummy Fun and Healthy Living community with nutritionist Cecilia Gotherstrom
Consorcio del Jamón Serrano EspañolGeneral Manager Marketing and Communication
Dec. 2004 - Mar. 2009Madrid Area, Spain- Results: +20% awareness in 5 years (FR, DE, BE, PT); +8% exports, new markets opened (MEX, USA, JAP)
- Management of multicultural and transversal teams
- Strategic marketing management
- Rebranding
- PR and communication in 7 markets - Diplomatic relations with Spanish administrations ICEX, OFECOMES and agencies
- Account management with importers, distributors, and retailers
- Recruitment and management of 2 persons
Consorcio del Jamón Serrano EspañolInternational promotion and marketing Manager
Mar. 2002 - Dec. 2004Madrid, Community of Madrid, Spain- Creation of promotional campaigns, advertising, POS, packaging, PR
- Annual budget 1,5M Euros for 7 markets: FR, DE, BE, PT, JP, MEX, USA
- International exhibitions: SIAL, ANUGA, FOODEX, etc.
VINTERNETMarketing Strategy Consultant
Oct. 2000 - Jan. 2002Aix-En-Provence Area, France- Stratégie de marketing en ligne
- Online marketing strategy
- Market research
- Web and e-commerce strategy
- Languedoc-Roussillon, Provence, Champagne, Loire and Burgundy wine markets
Domaine Henri BourgeoisMarketing Assistant
Mar. 2000 - Aug. 2000Sancerre, Centre-Val de Loire, FranceCreation of marketing tools and communication
Website updating
Mantequerias AriasMarketing Product Manager junior
Jan. 1998 - Jan. 1999Madrid, Community of Madrid, SpainMix product follow up
Market trends analysis (Nielsen)
Promotions analysis
Budget control
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