Stephanie Mazier

Marketing Strategy consultant @Terre Ingenium

FranceMarketing DirectorLecturerCMOBrand Marketing Manager🧮 Education🧨 Consulting💼 C-level ExecutiveBusiness Owner💸 Marketing

As Stephanie Mazier, a Marketing Strategy Consultant at Terre Ingenium, I have successfully developed and implemented comprehensive marketing strategies that have significantly increased the company's client base and overall revenue on international markets. My innovative approach to digital marketing mixed with IRL presence have led to improved brand recognition and customer engagement. I have also effectively led a team of marketing professionals, fostering a collaborative environment that encourages creativity and growth. Additionally, I have streamlined various processes within the marketing department, resulting in increased efficiency and productivity. I created a methodology for sustainable management program for SMEs. I teach international marketing strategy and CSR at French University.

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Work Background

Appetit VoyageBlogger and Entrepreneur

Sep. 2008Lyon Area, France - Haarlem Area, the Netherlands - Madrid, SpainGastronomy and Healthy Food Advocate - Culinary blog and fusion recipe development - Cooking and wine tasting classes - Content strategy and social media - Partnerships and sales development - Event organization - Co-founder of Yummy Fun and Healthy Living community with nutritionist Cecilia Gotherstrom

SPINIdeasInternational Marketing & Sales Enablement Strategist

Aug. 2021France · RemoteMarketing Strategies and tactics development Sales Enablement strategies aligned with clients' goals CSR program methodology offers setup Strategic partnership development with incubators, and media partners Product offer, process, and structure, customer success BASE Conference organization Speaker and trainer for international sales, strategic marketing, and CSR. Team management and coaching

Université Lumière Lyon 2International Marketing Strategy Teacher

Sep. 2022Lyon, Auvergne-Rhône-Alpes, France- International marketing strategy pedagogic cursus creation for Digital Business Master 2 students - Content structure and creation for 20h course including innovative learning techniques - Implementation and followup of students groups projects to increase engagement and practice. Would you like to have a taste of International Marketing Strategy? Listen the podcast International Corner from Tiphaine Le Roux : Website : https://podcast.ausha.co/international-corner Apple : https://podcasts.apple.com/us/podcast/international-corner/id1618595419 Spotify : https://open.spotify.com/show/7AUKroDClwQs1HBM3NUBrs Amazon music : https://music.amazon.com/podcasts/9f73aaa0-a21c-4f13-8e07-d6cffffde593 Deezer: https://www.deezer.com/show/3607917

Terre IngeniumChange Management Consultant

Jan. 2024Lyon, Auvergne-Rhône-Alpes, FranceIs change part of your current challenges as a CEO? For your company, change could mean : - CSR and ESG management - Markets - Process and operations with AI - Digital Transformation - Organisation and management I guide you and support you to create and implement the changes that will allow your company to look at the future of sustainable growth.

ISARA LyonInternational Partnerships Manager

Oct. 2017 - Jun. 2021Lyon Area, France- Results: 3 new educational programmes in 3 African countries - Development of international attractiveness: French and foreign diplomacy, PR, online communication, conferences and fairs. - Definition of the international strategy: development of an innovative offer for Lebanon, Morocco, Gabon, Cameroon and Madagascar. - Coordination of the implementation and reporting with the project teams.

Appetit DigitalDigital Transformation and Strategy Consultant

Mar. 2016 - Sep. 2017Lyon Area, France- Digital Transformation Project Management - Content Marketing Management Strategy - Marketing Digital Strategy: SEO, SEA, SEM, social media - E-commerce Strategy - International market development

ICEcat.bizRegion Manager France, Spain, BE, CH & Africa

Jan. 2012 - Mar. 2016Amsterdam, North Holland, Netherlands- Results: sales development +30% sales - Business development and account management - Recruitment and management of a team of 5 people - Definition of service offer, and marketing, communication and PR strategy - Creation of e-commerce strategy business cases - Organisation and participation in trade shows (IT Partners, E-Commerce Paris) - European projects (Amazon and L'Oréal)

Expatica Communications BVOffer and Operations Manager

Mar. 2010 - Jan. 2012Haarlem Area, Netherlands- Results: +100% client rebooking; +15% on print distribution - Structuring the offer as product owner, sales process creation - Implementation and monitoring of online advertising campaigns, continuous performance improvement - Project management of offline products: magazine, dedicated trade fair.

Consorcio del Jamón Serrano EspañolGeneral Manager Marketing and Communication

Dec. 2004 - Mar. 2009Madrid Area, Spain- Results: +20% awareness in 5 years (FR, DE, BE, PT); +8% exports, new markets opened (MEX, USA, JAP) - Management of multicultural and transversal teams - Strategic marketing management - Rebranding - PR and communication in 7 markets - Diplomatic relations with Spanish administrations ICEX, OFECOMES and agencies - Account management with importers, distributors, and retailers - Recruitment and management of 2 persons

Consorcio del Jamón Serrano EspañolInternational promotion and marketing Manager

Feb. 2002 - Dec. 2004Madrid, Community of Madrid, Spain- Creation of promotional campaigns, advertising, POS, packaging, PR - Annual budget 1,5M Euros for 7 markets: FR, DE, BE, PT, JP, MEX, USA - International exhibitions: SIAL, ANUGA, FOODEX, etc.

VINTERNETMarketing Strategy Consultant

Oct. 2000 - Jan. 2002Aix-En-Provence Area, France- Stratégie de marketing en ligne - Online marketing strategy - Market research - Web and e-commerce strategy - Languedoc-Roussillon, Provence, Champagne, Loire and Burgundy wine markets