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Work Background
University of West GeorgiaGraphic Design Professor
Aug. 2024Carrolton, GeorgiaI teach graphic design courses online and on campus, including typography and intro to design.
Productive Outcomes LLCDirector, Business Systems + Project Manager
Sep. 2018Dallas, GAI lead the development and optimization of processes that drive operational efficiency and strategic growth for both our company and our clients. In my role as a project manager, I oversee client engagements from initiation to completion, ensuring that each project is executed seamlessly, meets business objectives, and delivers measurable value. With a problem-solving mindset and a focus on continuous improvement, I help organizations streamline operations, mitigate risks, and achieve sustainable success.
WorkingBuildings - A Trinity Consultants CompanyBrand Strategist
Jul. 2018 - Jan. 2020Greater Atlanta AreaAs Brand Strategist at WorkingBuildings I was responsible for the visual integrity of the WorkingBuildings brand, as well as, its subsidiaries. I oversee all brand and communication activities; and assist with business development activities including collaborating with stakeholders to create responsive, innovative, and competitive digital & print media programs. I participated in developing the annual marketing plan and budget. I also lead all marketing presentation efforts; participated in developing presentation strategies; and monitored all business development strategies. I responded to inquiries regarding use of the WB visual assets i.e. logos, naming, and compliance issues; file and maintain trademark documents; research and identify brand weaknesses; developed sales tools and collaterals; briefed and trained personnel on brand guidelines; oversaw and executed all advertising, social media, and online presence.
Southern New Hampshire UniversityGraphic Design Professor
Jan. 2017OnlineI teach online graphic design courses including: Fundamentals of Design, Color Theory, Graphics and Layout in Print Media, Desktop Publishing, History of Design, Introduction to Digital Imaging, Social Media Design, and Brand Identity.
RaceTrac PetroleumGraphic Designer
Jul. 2014 - May. 2018Atlanta, GAAs a member of the creative team my responsibilities included creating and collaborating on promotional campaigns, as well as, consulting company wide on issues regarding new products, campaigns, promotions or any other printed medium that may appear inside or outside of the retail environment.
The WorkingBuildings CompaniesBrand Manager
Jul. 2008 - Jul. 2014Atlanta, GAAs Brand Manager at The WorkingBuildings Companies I was responsible the visual integrity of the WorkingBuildings brand, as well as, its subsidiaries including Specialty Operations Solutions, WorkingHospitals, WorkingLaboratories, and CxAlloy. My responsibilities included responding to inquiring regarding use of the WB visual assets i.e. logos, naming, and compliance issues; developing brand standards and ensuring proper usage; developing standards manual; trademark maintenance; planning, strategizing, and executing marketing campaigns and activities to establish and maintain brand presence in the market; researching and identifying brand weaknesses; developing sales tools and collaterals; brief and train personnel on brand guidelines; and oversee and execute advertising design.
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