Mercedes Jorge - CEO, Founder, Ignitus Marketing

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Work Background

Conquest CyberVice President Marketing

Dec. 2021 - Aug. 2022Florida, United States

ChenMedMarketing Chief of Staff

Sep. 2020 - Dec. 2021United States- Provided effective planning, general business management, communication, and project management expertise to drive Marketing alignment and performance. - Worked directly with the CMO to enhance effectiveness and efficiency of the CMO and Marketing Leadership Team to facilitate timely decision making, coordination, and strategic alignment in service of reaching company (and departmental) vision, mission, and goals. - Aided CMO in improving quality/scope of decision-making, guidance and advice to CEO, other executives and the Marketing Leadership Team related to strategic/operational/personnel issues. - Executed established management cadence and annual goal-setting processes; continuously identifying ways to improve processes. - Partnered with Marketing Leadership team to conceptualize, build, and launch the Marketing Operations organization, serving as the central hub for marketing technology, data, marketing analytics, and processes that support rapid growth and aggressive new member acquisition objectives. - Worked closely with the analytics team to deliver customer journey metrics within 9 months, providing marketing performance analytics and insights across all growth channels. - Aligned with Sales, IT, and Operations to design and deliver a Salesforce optimization roadmap and enable full-funnel tracking and visibility down to the local level. - Consulted on the implementation and operationalization of Marketing Automation (Salesforce Marketing Cloud), along with use-case journey mappings to support lead generation and sales cycle acceleration.

Ignitus Marketing GroupFounder CEO

Aug. 2020United States- Develop and execute winning marketing strategies that ignite brands and maximize profitability across all revenue streams. - Design, build, and execute demand generation programs, channel partner programs, and customer success strategies to support aggressive growth. - Oversee and guide companies through the most innovative and effective marketing and sales practices for their markets. - Design and implement structures and processes that increase the effectiveness and efficiency of your marketing investment to deliver analytics and return on investment. - Integrate sales, marketing, and customer success through customer life-cycle initiatives and stream-lined processes to increase conversions, improve close-win ratios, lower attrition and increase share-of-wallet across customer accounts.

FlightdocsChief Marketing Officer

Mar. 2019 - Apr. 2020Bonita Springs, Florida- Built, scaled and grew the corporate marketing organization from early growth stage, through successful acquisition by private equity within two years. - Designed and implemented a marketing infrastructure consisting of top talent and modern technology supporting automated processes designed to drive and track revenue opportunities and marketing effectiveness. - Held global responsibility for all marketing functions including integrated marketing, brand awareness, demand generation, field and event marketing, advertising, account-based marketing, marketing operations, and public relations. - Launched first international marketing efforts in Europe, Mexico, and South America. Produced and delivered monthly results; MROI, CPL/CPO, and CAC metrics to the Leadership Team and Board of Directors. - Created a sales enablement roadmap that ultimately empowered sales with tools, resources, and content that supported each stage of the buyer’s journey and activated next-stage results to close, improving conversion rates by over 20%.

FlightdocsVice President, Marketing

Oct. 2018 - Apr. 2019Bonita Springs, Florida

FlightdocsDirector of Marketing

Mar. 2018 - Oct. 2018Bonita Springs, Florida

e-BuilderDirector, Demand Generation Marketing

Feb. 2016 - Mar. 2018Plantation, Florida, United States- Built a highly effective demand generation program supported by a lean team of marketers and enterprise software tools that delivered growth rates of over 30% YOY, resulting in a successful acquisition by Trimble in 2018. - Led my team of marketers to produce a company-wide record year, achieving 145% of lead goals and 112% sales opportunity goals. - Delivered a 30% increase in pipeline contribution over previous year through content marketing, persona- and account-based marketing strategy and tactics. - Optimized digital channels and strategies to reach, engage, and convert our niche audience of buyers and expanding our partner network. - Grew e-Builder’s annual user conference, Elevate, attendee registration by 20% and partner sponsorships by 30%. - Created and conducted lead development training designed to quickly convert leads resulting in a 17% lead conversion rate from Marketing qualified leads.

Ryder Supply Chain SolutionsSr. Manager- Demand Generation & Marketing Automation

Feb. 2013 - Jan. 2016Miami, Florida- Executed a highly targeted, personalized campaign for Ryder Dedicated, resulting in a 30% increase in pipeline contribution over previous year. - Delivered 20% overall revenue growth by streamlining inbound lead capture, optimizing marketing funnel processes for improved lead-to-conversion velocity, qualification criteria, and automating sales assignments. - Evaluated the lead journey process and reduced the number of touch points from 15 to 5 for all inbound leads, reducing follow up time by 72 hours and lowering cost-per-lead by 60%. - Designed, implemented, and executed demand generation strategies supporting Ryder’s Supply Chain and Logistics verticals, including; Oil and Gas, Retail, Consumer Packaged Goods, Automotive and Aviation, HiTech, Dedicated Transportation and Warehousing. - Managed a team of five Inside Sales Managers, a Lead Generation Manager and Marketing Automation Manager.

AstraZenecaPharmaceutical Sales Specialist- Cardiovascular, Diabetes, Gastrointestinal Disease Sales Specialist

Jan. 2006 - Jan. 2012Greater New York City Area- Achieved 155% sales objectives for Crestor & 133% sales objectives for Onglyza/Kombiglyze XR within five months of working in the Northern Manhattan, New York territory (December 2011). - Ranked in the top 5% of the nation’s sales force thru December 2011. (#5/891) - Earned Exceeded Expectations year-end reviews for 2009 and 2010. - 2010 Elite Award winner, recognizing the top 10% of the nation's sales force. - Achieved up to 149% goal attainment for Crestor and up to 193% for Onglyza in 2010. - Ranked 2nd place in the Las Vegas District and 12th in the Region in 2009 with 142% goal attainment for Crestor. - Increased key physician knowledge and market share within territory, bringing product market share from 1.21% to 5.58% within 24 months. - Exceeded the Cardiovascular Victories goal in 2007, with over 7,000 heart failure patients treated with Atacand.

Tropical Financial Credit UnionBusiness Development Marketing Coordinator

Jan. 1999 - Dec. 2005Miramar, Florida- Utilized knowledge buyer personas to plan and execute marketing campaigns, including complete design & production of creative concepts via print and electronic advertising, point-of-sale displays, and business-to-business advertising and sales, while properly targeting specific consumer groups with appropriate offers, products & services. - Conceptualized & developed customized bi-lingual short- and long-term marketing plans for Business Development Sales Team to support sales initiatives leading to an annual 7.45% increase in product sales and customer loyalty within select demographic groups. - Increased loan volume by $1.8 million, by identifying underserved market segments & properly positioning products & services to better meet customer needs. - Reduced operating expenses by $36,000 annually by creating an online campaign tracking system for pre-approval loan responses to marketing campaigns and efforts. - Successfully developed, introduced & marketed three new checking accounts, a multi-benefit program, & online e-service program designed to increase customer satisfaction and loyalty. - Managed, developed and implemented new strategies, systems software & operational procedures to support marketing initiatives, improve service and increase efficiency across marketing operations. - Experienced in content development, including; copywriting & graphic design skills for print and digital media, including, but not limited to; newsletters, annual reports, direct mail, brochures, posters, banners, billboards, product packaging, POS displays, web pages, email campaigns, online media advertising, etc.